Essay sample - Evaluate the suggestion that central government advertising campaigns are designed to persuade rather than to inform citizens ab

Evaluate the suggestion that central government advertising campaigns are designed to persuade rather than to inform citizens ab Essay example
Journalism & Communication
Pages 5 (1255 words)
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Central government advertising campaigns are designed to persuade rather than to inform citizens about policy The Central Government in the UK has designed a lot of advertising campaigns in order to make the citizens of the country aware of it various policies…


It shows us a man who is smoking a cigarette and it seems like he is being beaten very badly by an invisible person (UTalk Marketing 2009). The ad ends with the warning: ‘Smoke, and your body takes a beating.’ (UTalk Marketing 2009). But by showing just how drastic an effect smoking can have on one’s body, the campaign ensures that it has the attention of smokers and non-smokers and might be able to convince them to leave the habit, or not take it up in the first place. 2. Change4Life: Me-sized meals – This ad focuses on the rising problem of obesity and its various effects such as cancer, type two diabetes and so on. The problem of obesity begins at the infant stage, when mothers over-feed their young children in the name of ensuring they get enough nourishment, and therefore make them fat at a young age. The ad goes on to convince them to give their children meals that are proportionate to their size, and not serve them grown up portions (Department of Health 2009). By using a child to convey this message, this ad ensures that the parents get the message, loud and clear. 3. Swine Flu: Going down – Some people need to be reminded of simple things such as you should cover your nose and mouth when you sneeze so you do not spread the germs. (Search For Truth 2009). ...
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