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Central government advertising campaigns are designed to persuade rather than to inform citizens about policy - Essay Example

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Undergraduate
Essay
Journalism & Communication
Pages 5 (1255 words)

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This essay describes why advertisement campaigns of the Central Government in the UK are persuasive, but not informative. In order to establish the reasons there are 5 are certain examples of the kind of advertising by the Central Government in the UK. …

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Central government advertising campaigns are designed to persuade rather than to inform citizens about policy

This essay describes why advertisement campaigns of the Central Government in the UK are persuasive, but not informative. In order to establish the reasons there are 5 are certain examples of the kind of advertising by the Central Government in the UK. This "Central government advertising campaigns are designed to persuade rather than to inform citizens about policy" essay outlines five UK's Government's advertisement and why they are not effective. 1. NHS Anti Smoking: Smoke, and your body takes a beating – The main purpose of this ad would be to inform the people that smoking is bad for their health. It shows us a man who is smoking a cigarette and it seems like he is being beaten very badly by an invisible person (UTalk Marketing 2009). The ad ends with the warning: ‘Smoke, and your body takes a beating.’ But by showing just how drastic an effect smoking can have on one’s body, the campaign ensures that it has the attention of smokers and non-smokers and might be able to convince them to leave the habit, or not take it up in the first place.
2. Change4Life: Me-sized meals – This ad focuses on the rising problem of obesity and its various effects such as cancer, type two diabetes and so on. The problem of obesity begins at the infant stage, when mothers over-feed their young children in the name of ensuring they get enough nourishment, and therefore make them fat at a young age. The ad goes on to convince them to give their children meals that are proportionate to their size, and not serve them grown up portions.
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