Got a tricky question? Receive an answer from students like you! Try us!

, Journalism, mass media and communication - Research Paper Example

Only on StudentShare
Undergraduate
Author : hamilllanden
Research Paper
Journalism & Communication
Pages 4 (1004 words)

Summary

In recent times, the world is experiencing a data revolution especially in the fields of marketing, politics health and sports just to mention a few. In essence, scientist and journalist are trying to present the world to the ordinary citizen in terms of data. …

Extract of sample
, Journalism, mass media and communication

Therefore, one is left to wonder how this vast amount of data is analyzed. In addition, what models are being used to analyze such data and what is their accuracy. More so what assumptions are made when analyzing the figures? When these factors are keenly considered, there emerges an ethical issue that surrounds the whole process. For example, are the figures being used to forecast or tell the true position of an issue or are they being used as tolls to manipulate people. Advertisers and users of advertisements have embraced on the help availed by the use of big data tactics. A good illustration to this is the campaign teams’ especially for political career. Many politicians have found the use of opinion polls helpful because they are able to manipulate them. In such a case, the users of such polls (voters) are deceived to believing that a given candidate is well ahead of other opponents (Fahy 1-2). To conclude, the role being played by big data tactics is enormous and helpful to advertisers or sellers. However, when used for personal gain thus hiding the true position of any issue it turns to be unethical. It deprives off the citizens their freedom of choice and liberty to make sober judgments. ...
Download paper

Related Essays

Journalism, Mass Media and Communacation
Examples of entertainment media that have attracted audiences from numerous countries and cultures include television shows such as who wants to be a millionaire, video games such the fighter and sports games and novels such as the Harry Porter series (Schmid and Klimmt,pg.253). These forms of entertainment media have become media artifacts due to there influence and command of audience from different cultures globally. The emergence of J.K Rowling alias Harry Porter novels and movies has brought phenomenal changes and influence in the current print and electronic media. This paper examines…
5 pages (1255 words)
Journalism, Mass Media and Communication: Lee Thayer Paper
Checking the growth of communist influence was the prime concern of U.S. Moscow, and Beijing, though they directly did not interfere in the internal affairs of any country they kept the line of communication with the countries in which their ideological interest was at stake. They sponsored arms deals and provided funds to the anti-imperialist movements. Other NATO countries followed the policy of U.S. and interfered in various countries. Embargo against Cuba after the 1959 Cuban Revolution is the case in point. The type of politics they practiced was without established political principles…
10 pages (2510 words)
Online Journalism, Mass Media and Communication
Most researchers and academicians assert that the internet communication is a superior way to attain competitive advantage in this century. This is critical since timely information facilitates accurate and timely decision making towards execution of valuable activities. It is imperative for institutions and various individuals to embrace technological advancement towards ensuring quality provision of information. This paper gives an insight about online journalism especially the web and blogsphere. 2.0 Web and blogsphere Journalists are bound, with professional ethics and obligation, to…
4 pages (1004 words)
Journalism, Mass Media and Communication
Similarly to how significant reputation is to the royal family, it is a prerequisite for every company to guard their reputation considering that this is an extremely valuable asset to the company. Apparently, on the night of her deadly crash, her chauffeur was drunk, while Princess Diana was not putting on a seat belt; on the other hand, Princess Diana, together with her beau, Dodi Al Fayed, were attempting to escape from paparazzi. It is clear that both Diana and Al Fayed sought fame in a way that none of the royal family members did. Nonetheless, the heyday of Princess Diana as a global…
Journalism, mass media and communication
Journalism, mass media and communication …
3 pages (753 words)
Public Relations Society of America's ethical standards
Therefore, members of PRSA focus on serving the public, thereby taking obligations that involve operating ethically. In this case, this paper focuses on presenting brief history of PRSA’s ethical standards, their functions and effects on public relation professionals and profession. Moreover, this paper seeks to determine ways through which PRSA has strengthened and weakened certain professionals and agencies. Reputation acquired through affiliation to PRSA is valuable to members; in fact, it is highly dependent upon their ethical conduct (PRSA, Member, 1). In addition, these members focus…
7 pages (1757 words)
Journalism, Mass Media and Communication
He conducted a number of experiments in an attempt to develop various successful transplantation processes between his subjects and organs from animal. Brinkley was considered one the most persuasive and manipulative individuals in the united states during this period and he used his wit and strategies to succeed in various advertising activities and political endeavors. His ability to gather and appropriately use large amounts of data presented with a number of opportunities and this contributed towards his personal growth in the different activities he was engaged in (Kennedy, 2010). This…
3 pages (753 words)