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Journalism & Communication
Pages 7 (1757 words)
Habibun Nahar M113032 Design Ethics of practice-MINI BLOCK 1 CP5010 Dipti Bhagat Design Ethics of practice Ethics is the study of moral principles and behaviour that are good for an individual and the society at large. The term ethics comes from a Greek word ethos which implies ‘custom’ and ‘character’ in English translation (Rohmann, 2000, p.
This paper highlights the competing values that have played out the contemporary companies that advertise their products. In 1996, Calvin Klein also known as CK made remarkably advertisements in the televisions, and magazine, the advert was in promotion of their jeans products. The advert drew criticism from all quarter of the world given the kind of pictures that were used in the adverts, the company used picture of some young people that were posed in a provocative manner- the young people were actually nude. They made this pictures be aired in televisions attracting huge uproar of complains and castigation. Notwithstanding, CK has had a fair share of controversies surrounding their advertisement criteria, in 1980's they aired ads that saw a 15-year-old actress Brooke Shields saying, ‘Nothing comes between me and my Calvin’ (Berry 2000, p. 41). The advert becomes controversial in the sense that it is mostly concentrated around the actress private parts; this has raised eyebrows and attracted condemnation from the public. The focus of the advert on the specific parts of the actress body was perceived unethical and resulted into complains that were given then. ...
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