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The Connections Between Consumption, Identity, Taste And Style.
Journalism & Communication
Pages 8 (2008 words)
Consumption is the amount of a product that a consumer is willing and has the ability to purchase at a specific point in time. There is no guarantee that the product will be consumed at the specific point in time though. Products are classified according to their utility nature.
Products are classified according to their utility nature. While some are consumable products, others are fixed products that cannot be consumed by the purchaser. Various reasons prompt people to acquire products. Some people purchase goods and services for basic use, others purchase as a means having fun while others simply purchase for show off. The various reasons why people buy what they buy are determined by different factors. Their level of income, the purpose in which the product will be put into, their social status and class as well as the economic conditions affecting them are all factors affecting people’s buying patterns. Evidently, there is a connection between consumption, identity, taste and style as portrayed by people’s purchasing patterns in the society. However, there are inherent factors in play that influence these phenomena in the society. These include consumers’ ability to buy as determined by their level of wealth, social status and economic status of the people as well as the prevailing status of the economy. This paper will look at the connection between people’s consumption habits in reference to the three habits. Additionally, the various factors influencing the people’s purchasing power will be discussed in the paper. The conclusion will prove that identity, taste and style come along with increased levels of consumption among the people. ...
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