Law for Licensed Premises in Hospitality Management - Essay Example

The hotels may fool the customers through misleading information that might be profitable for the business in the short run. However, in long run, this strategy hampers the business because when the customers will be aware of the fact that the hotel is misleading them, they will prefer not to go to that hotel. Moreover, this will also negatively affect the goodwill of the hotel and affect the brand value. In this context, the hotel industry of Manchester has a perfectly competitive market and thus people have their personal choices choose the hotel according to their preferences and value for money (M.E.N Media, 2014). A hotel may provide wrong or misleading information to the customers in certain aspects including food labeling, prices of the food, and alcohol strength among others. A hotel may also convey wrong and faulty information to customers through improper labeling for greater profitability (TTB, 2014).

Very often it can be found that the hotels sell their products by providing wrong information on their labels. Such as, they claim that their foods are fat-free or cholesterol-free to grab the attention of customers. However, in reality, the scenario is completely opposite and therefore the hotel is misleading the customers with wrong information by following unethical practices. Moreover, it is also necessary for the hotels to properly label alcoholic beverages regarding the accurate percentage of alcoholic content.

The majority of the time it is observed that the alcoholic beverages are labeled with much lower alcoholic content than the reality, which is completely unethical. The hotels are also seen providing misleading information to the consumers about their hotels through advertisements to increase their profit (Jpost Inc, 2014). In order to provoke the customers and attract them, the hotels often exaggerate the amenities that would be actually provided to the customers or the food items that would be available in those hotels.

In the present day context, advertisement through social sites is another form of misleading customers by providing lucrative offers and images of the hotels, which may not be true.