StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Strategic management of Nokia India - Assignment Example

Cite this document
Summary
Strategic Management of Nokia India NAME: AFFILIATION: UNIVERSITY: Table of Contents Table of Contents 2 Executive Summary 3 Introduction to Nokia and Nokia India 4 Telecommunication Industry of India 6 External and Internal Analysis of Nokia India 6 PESTEL Analysis of Nokia India 7 SWOT Analysis of Nokia 8 Strengths 8 Weaknesses 9 Opportunities 9 Threats 9 Nokia Life Tools (NLT) 10 Challenges faced by Nokia India 11 Recommendations for successful launch of NLT 11 References 13 Executive Summary 3 Introduction to Nokia and Nokia India 4 Telecommunication Industry of India 6 External and Internal Analysis of Nokia India 6 PESTEL Analysis of Nokia India 7 SWOT …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
Strategic management of Nokia India
Read Text Preview

Extract of sample "Strategic management of Nokia India"

Download file to see previous pages

It is now facing the dilemma of introducing Nokia Life Tools services for the rural population; the main services that will be offered are Education, Entertainment and Agricultural services. In order to have complete roll out in India, the company will have to implement systems that will help it in offering consistent services to the customers along with up-to-date information so that the users can benefit from such valuable source of information. The company will have to develop the system that will ensure that every customer in India is given proper services; it has been successful in meeting the demands of urban population and it will definitely capture the rural market share.

Introduction to Nokia and Nokia India Nokia Corporation is a multinational company of the telecommunication sector that has its headquarters in Keilaniemi, Espoo which is a city near Finland. Nokia has been present in the market for almost a decade and has been developing extraordinary, high quality and innovative mobile devices. The company has even entered into Internet and communication sectors; it has its roots in four distinct segments i.e. Mobile Devices, Enterprise Solutions, Networks and Multimedia.

In the case study, it is mentioned that as of 2009, Nokia Corporation is present in more than one hundred and fifty countries and is earning global revenue of EUR 4.1 billion. Nokia Corporation is considered to be the leading manufacturer of mobile devices as it has the latest technologies and its workforce comprises of well-qualified and highly trained employees. For every major segment and its ethical practices, the company is producing mobile devices that have additional features such as Code Division Multiple Access (CDMA), W-CDMA and Global System for Mobile Communications (GSM).

It is also offering various Internet services like music, maps, media, applications, games and text messages via its Ovi platform. Nokia Corporation has entered into various partnership agreements like Nokia Siemens Network that produces equipment, services and solutions for the telecommunication network. Hence, it is the best company in the telecommunication industry that has been serving customers by exceeding their expectations level (Aspara et al., 2011). In India, Nokia Corporation started its operations in 1995 and it played a revolutionary role in the cellular technology’s robust growth.

Currently, Nokia has its operations in five major cities of India i.e. Mumbai, Bangalore, Ahmadabad, New Delhi and Kolkata. The operations of the company comprise of the handsets and network infrastructure businesses like Nokia Siemens (both companies merged to share the telecom network operations and equipment division) so that it can take advantage of business opportunities in the market. This strategic alliance has helped the companies in becoming the main supplier to all top

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic management of Nokia India Assignment Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/management/1401980-strategic-management
(Strategic Management of Nokia India Assignment Example | Topics and Well Written Essays - 2500 Words)
https://studentshare.org/management/1401980-strategic-management.
“Strategic Management of Nokia India Assignment Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/management/1401980-strategic-management.
  • Cited: 0 times

CHECK THESE SAMPLES OF Strategic management of Nokia India

Marketing Plan for Nokia Company

Some of nokia's main competitors include Samsung, Apple, Techno, LG, and Sony Erickson according to Pratap (2013).... Nokia hopes to sell at least one million units of the product every year and hopes to make achieve at least a turnover of 100 million dollars within the first year of introducing the product in india.... Marketing Plan for nokia Company (nokia Lumia 1820 Smartphone) Institutional Affiliation Marketing Plan for nokia Company (nokia Lumia 1820 Smartphone) Executive Summary nokia, a leading telecommunication company intends to introduce a new product in the Indian market....
12 Pages (3000 words) Research Proposal

Strategic Management at Nokia

The paper “Strategic Management at Nokia” is based on the efficient and fast decision-making as an important part of nokia corporate culture.... This study focuses on strategic thinking, decision-making process, organizational structure and business environment of nokia.... A similar situation is also observed in the case of nokia.... The smartphone strategy implemented by the CEO of nokia, Stephen Elop is a manifestation of strategic thinking....
6 Pages (1500 words) Coursework

Contemporary Issues in Nokia's Marketing

This report mainly focuses on the issues of the present economic downturn and globalisation, and how these issues affect marketing, with particular reference to the organisation and product nokia.... The report examines the strategies adopted by nokia to sustain during this time.... The theories related to globalisation have also been studied with particular reference to nokia and the process by which and the extent to which the company has undergone internationalisation and the global marketing strategies adopted by the company....
13 Pages (3250 words) Case Study

Business Model of Nokia

The paper "Business Model of nokia" presents that Nokia is one of the gigantic brands of mobile phone manufacturers with total revenue of 58,801.... When we look at the net sales statistics of nokia by market share all over the world; we notice that the net sale in North and Latin America is just 5 % and 7% respectively.... Some of the resource items of nokia are discussed in detail below:Nokia is an interesting brand and has an edge over other mobile phone companies, due to the fact that it is a natural brand and has its headquarters in Finland....
6 Pages (1500 words) Case Study

Generic Strategy Application and Evaluation

Correspondingly, this study intends to develop a case study of nokia Corporation by applying and evaluating three analytical tools including the VRIN framework, the Porter's 5 Forces model and Porter's Generic Strategies in order to understand their contribution that can be critical to enable success of any enterprise.... nokia is a Multinational Corporation engaged in designing, developing and manufacturing a wide range... As a result, it has become quintessential for modern business organizations, including both small and large establishments, to make… Strategic decision-making is one of the major functions of the management in the modern business environment....
11 Pages (2750 words) Assignment

Nokia-Microsoft Strategic Analysis

The report outlined the various factors associated with a decline in the market share of nokia, with an In addition, the report highlighted the execution of SA by Nokia in collaboration with Microsoft for enhancing the ability of the company to ensure development of the company in future.... The report also revealed a decline in the OS platform of nokia, i.... 2(a) Using Relevant Literature, Carry out a Critical Assessment of the Terms Strategic Alliances (SAs) And Mergers And Acquisitions (M&As) In The Context of nokia's Ambition To Sustain Its Competitive Advantage In The Global Smartphone Market 12 2(b) Using Information From The Case Study, Discuss How Nokia's Alliance With Microsoft In February 2011 Helped In Stopping The Decline In Nokia's Share Of The Global Smartphone Market....
15 Pages (3750 words) Essay

The Use of Information Systems and IT in the Creation of Strategic Advantage of Nokia

This is the prime cause of the wide demographic coverage of nokia and its ability to surpass the rest of its competitors.... nbsp;… The pioneering role of nokia's business is seen in the Indian market with the introduction of the Nokia 1100.... Nokia has created an inventory management solution for better access and management of crucial business information.... The author makes a thorough analysis of the nokia company's marketing strategies which reflects its in-depth study of any market....
11 Pages (2750 words) Case Study

Microsoft's Strategic Alliance with Nokia

For example, the political riot continuing in countries such as Egypt and Libya have impacted the market performance of nokia in those regions to an apparent extent.... Another example of the economic impact on the smartphone industry can be comprehended from the approach of nokia.... This paper stresses that prior to taking decisions concerning any form of strategic alliances, companies usually adopt rigorous approached to analyze the external business environment with the intention to enhance the probability of gaining maximum success through the alliance....
22 Pages (5500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us