StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Global strategic management : Nike - Case Study Example

Cite this document
Summary
Global Strategic Management Case: Nike Date Global Strategic Management Case: Nike Question 1 Company Analysis The analysis of this company has been done in this paper in pursuit of three views; industry based view, resource based view and institutional based views, which will be analyzed using Porter’s industry based view, RBV and PEST…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful
Global strategic management case: Nike
Read Text Preview

Extract of sample "Global strategic management : Nike"

Download file to see previous pages

With regard to the threat given by new products, Nike has made sure that they do their marketing with celebrities and prominent personalities that the information about Nike remains for a long time without fading away (Hill, Charles and Jones 2012). A perfect example is the case of Michael Jordan who was associated with Nike long time ago but after retirement sale of Nike because of him is still strongly experienced. As to the bargaining power of the customers, Nike has ensured that they make quality products compared to those of the competitors and this has made the customers to overlook the prices of the commodity.

Resource Based View Considering this view, Nike Company has used it potential in this case to cut themselves a niche in the market by opening numerous retail store outlets around the world, with US alone having over 23,000 outlets. Through this strategy, the company has been able to expand its market base than most of its competitors, and this has enabled them to reach out more customers explaining their robust profit. Political, Economic, Social and Technological Analysis With regard to this view, Nike has explored various ways of exploring this option to curve themselves an advantage.

In the social aspect, they have used the prominent personalities in the world to market their products, which has really worked well for them in terms of making indelible impact to the esteem customers, and this has contributed immensely to their profit margin (Katsioloudes, Marios, and Hadjidakis 2007). Question 2 Significance of Analysis In business there is endless competition within and outside the business, in this regard businesses need to know their strengths and weaknesses within a period so that they can adjust appropriately to the unsuspected dynamics presented by the business environment.

These analyses enable the business or a company to identify areas that needs to be emphasized and that needs to be discarded owing to their obsolete nature. An example is in the porter five forces analysis, within this analysis; a business is able to get first-hand information regarding the kind of competition that the market presents (Katsioloudes, Marios, and Hadjidakis 2007). In this case, they will be able to device strategies of dealing with the situation to maintain their rightful position in the market.

Through the analysis also, the business can know the kind of new products that has entered in to the market competition as well as the political and economic factors that might be detrimental to their forecast. In this case, the company will be operating from the position of knowledge in dealing with issues that threatens their projections (Keller, 2006). Business analysis in this context proves to be an important factor for businesses to SWOT themselves so that they can have a holistic approach to myriad challenges that they face in terms of maintaining a market share for themselves and positively being into the business.

Question 3 How Have Nike Built Capabilities Over Time? In business building the kind of capability that Nike has demonstrated over a period of time is not simple. A business has to have forecast based on a workable plan of action in the strategies that are not explored by the main competitors. Nike seized this opportunity and curved themselves a niche by using

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Global strategic management case: Nike Case Study”, n.d.)
Global strategic management case: Nike Case Study. Retrieved from https://studentshare.org/management/1472630-global-strategic-management-case-nike
(Global Strategic Management Case: Nike Case Study)
Global Strategic Management Case: Nike Case Study. https://studentshare.org/management/1472630-global-strategic-management-case-nike.
“Global Strategic Management Case: Nike Case Study”, n.d. https://studentshare.org/management/1472630-global-strategic-management-case-nike.
  • Cited: 0 times

CHECK THESE SAMPLES OF Global strategic management case: Nike

Strategic Management of Toyota

This paper will cover several aspects of strategic management using the case study of Toyota, which is multinational motor productions company that has been formed by a number of companies that have joined to achieve the similar of the objective of being the lead motorcar producer in the world.... hellip; This research will begin with the statement that strategic management refers to a set of actions that help an organization achieve its objectives.... This will ensure that the information is succinct and relates to the strategies of Toyota and all the aspects of strategic management that are in the firm....
5 Pages (1250 words) Case Study

Strategic Management of Thorntons

The author researches the brand name, unique sales propositions, the company's owners and management, vision, mission, strategic objectives, and the cultural web analysis.... Its hold over its product ingredients, market maneuverability based upon differentiation, marketing, and manufacturing expertise, influence over retailers and customers, ability to secure outlets at key locations, and traditional family ownership, albeit professional management policies play key roles in Thorntons' market presence as a worthy entity....
6 Pages (1500 words) Case Study

Case study of Strategic Management - New Balance

Reebok and nike, New Balance's largest competitors, hold a larger share of the global market in sales of shoes.... hellip; Regardless, New Balance only maintains between eight and 12 percent of the entire global market, which is insufficient for their growth requirements....
7 Pages (1750 words) Case Study

British Airways strategic management

(2006, p5) stating strategic management as an art and science of formulating, implementing and evaluating cross functional decisions enabling the organization to achieve its objectives.... hellip; It is further stated that the principle benefit of strategic management is help the organizations to formulate better strategies allowing the organization to be more proactive than reactive in shaping its own future (David, R.... The secret for the success of British airways is attributed to its strategic management decisions (Cole, G....
5 Pages (1250 words) Case Study

Strategic Management of Pepsi and Coca Cola

In this paper, two companies are taken through which a detailed analysis will be undertaken in the case of strategic management.... hellip; The different schools of thought in the case of strategic management describe the different aspects of the strategy formation.... The development of business organizations depends to a large extent on the formulation of the strategies by the management.... In the business scenario, the management formulates the overall strategy, which is to be followed by smaller units like the different departments of the organization....
13 Pages (3250 words) Case Study

The Strategic Management Process of a Major Apparel and Denim Brand, Levi Strauss

This study aims at evaluating and analyzing the strategic management process of a major apparel and denim brand, Levi Strauss.... In this paper, the case of “Levi Strauss- The Boss and the Yogi” as published in the Economist in the year 2014 is analyzed through the application of relevant business and corporate strategy models with the aim of identifying the current strategic position of the brand, understanding the core and contemporary strategies taken up by the company in the recent years, identifying the success of the employment of the new strategies and finally for recommending a suitable future strategic direction for the company....
7 Pages (1750 words) Case Study

Maersk Line: Strategic Management

"Maersk Line: strategic management" paper focuses on Maersk Line, a renowned global business enterprise in logistics and transportation services, based in Copenhagen, Denmark.... global warming and acid rain are the other two issues, industries should take care of....
7 Pages (1750 words) Case Study

Hospitality Strategic Management

This paper ''Hospitality strategic management'' tells about one of the cases ''The Movement of Travel Services Online: Intermediaries and Branded Distribution''.... As public relations and customer service institutions in a hotel, the hotels' management must make the call centers efficient.... Online booking is convenient for both the customers and the management of the hotels.... Question 2: The hotels' shift to carry out bookings on the websites was both a strategic and a timely move that enhanced the profitability of the hotels....
5 Pages (1250 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us