Bristol 2015 Green Capital of Europe, impact report - Essay Example

London, UK: Penguin Books 10 Simpson, R. and Zimmermann, M. 2012. The Economy of Green Cities: A World Compendium on the Green Urban Economy. London, UK: Springer Publications 11 Introduction Following the recent alarming rate of global warming and subsequent climate change, there has been increased calls and even introduction of new national and international policies that aim at ensuring individuals, organisations both for profit and non-profit engage in practices that are environmentally friendly and do not endanger climatic conditions nor increase the rate of global warming (McKibben, 2012).

Equally, to promote these initiatives of environmental conservation various awards have been introduced in order to recognize the individuals, organizations, government agencies, and places that promote eco-friendly practices, which greatly contribute towards a reduction of global warming and even the damaging effects of climate change (Simpson and Zimmermann, 2012). One such award is the European Green Capital Award that is normally awarded to a European city, which has proven beyond doubt that it has promoted and instituted eco-friendly practices within the city and this are demonstrated by the actions of the city residents as well as the organizations that operate within the city including the government agencies and departments.

Cohen (2011) added that the European Green Capital Award is normally issued as a reward to the efforts that have been made within the chosen city in improving the economic and environmental conditions, and even the quality of life for the urban dwellers. This present paper is an impact report on the award that was issued to Bristol City for the year 2015 by the European Green Capital Award. The report is divided into a three part series of which the first part analysis the key aspects of corporate social responsibility on a business framework that incorporates economic, social, and environmental issues.

The second part details on how McDonald’s Restaurant, which is located in Bristol show evident of triple bottom line in its practices and how generally the European Green Capital Award encourage business managers to embrace more initiative in keeping with the triple bottom line. The third part of the report details on the operational benefits that are sought and achieved from the evidence gathered from McDonald’s restaurants that have been scrutinized from the parameters of triple bottom line.

Part 1 Triple Bottom Line With reference to the writings by Louiseize (2006), he wrote that the triple bottom line was developed as a framework for measuring the concept of sustainability within organizations. Jeurissen (2000) on his part stated that the triple bottom line is an accounting concept that not only measures the traditional accounting figures such as profits, shareholders’ value, and return on investments but rather it spans further to measuring the social and environmental aspects of an organization.

Savitz (2012) stated that the triple bottom line concept provides a perfect framework for calculating the level of sustainability of a business, which is calculated basing on three factors that are classified as profits, people, and the planet. Whilst calculating the triple bottom line, Epstein (2008) stated that there is no defined standard of measure that is universally accepted, this is