THE REALCO BREADMASTER & A BUMPY ROAD FOR TOYOTA - Research Paper Example

Table of master production schedule The forecasted inventory is ideally low whereas the available to promise figures are sparingly low for the first five weeks compared to the last three weeks. It is clear that Realco overpromised customers in the last three weeks of production. From the evidence, there are no products to supply to meet demand. This will eventually lead to high level of customer dissatisfaction as the customers are disappointed in the long run since their orders are not availed.

From my point of view, Realco needs to re-evaluate its projection or the total production figures. This influences customer satisfaction and builds strong thrust between the organization and the customers since customers are not disappointed. In almost all organization customer satisfaction is the key to their success (Boston 102). Business organizations have systems, which enhances, close level of communications targeting customers in order to meet customers’ needs and demands. Customers are satisfied and hence the organization meets or maintains its growth target.

This is made possible by establishing a strong relationship through networking as a marketing goal. When customers are satisfied, they would have no option but to remain loyal to the organization since all their demands and need are taken care off. This will eventually ensures the organization has a large customer base and has a bigger market share. As a critical success factor, Realco adheres to the needs of the customers. This can only be achieved by ensuring that target projection meets those of the customers.

This will not only increase revenue but also improves customer loyalty. Jack’s focus on order promising is truly ideal and strategic. This is because it ensures that customers are not swayed to pick other products from his competitors. By virtue of giving an allowance of one week, ensures that in case of disruption of the production