Short report of how the organisation will implement Total Quality Management - Research Paper Example

The success of Coffeehouse shall be evident if the 6Cs of TQM are applied and later the implementation recommended. Recommendations include the hiring of a new, qualified staff to prepare a higher quality of coffee than that of the competitor has in order to counter their recent stiff dominance in the market. Coffeehouse is a chain of coffee shops situated in different towns in Australia, and has been in existence since 2001, and owned by one person. The management envisions this business as the center of producing the best coffee, and its vision is to be the preferred coffee house across Australia in a period of 5 years.

Even though it has witnessed some profitability- turnover was $4.5 for the year 2011/12-its market share currently is only 10% with stiff competition coming from newcomers Starbucks and Coffee-club. According to Bagad (2008, p.21), TQM involves several features without which success cannot be witnessed in any organization. These features include commitment from all the employees in the organization. In other words, for TQM to be productive, the employees need to be find pleasure in their duties.

Additionally commitment to the quality of services offered by the organization must be emphasized. Morfaw (2009, p.20) noted that if there lacks a commitment on the quality, the staff commitment will not sustain the organization since clients will be disappointed and seek services elsewhere thus leaving an organization with losses. Moreover, total customer-oriented attitude and behavior is vital in the application of this philosophy. Even though, every business seeks to make profit, this feature requires that an organization show total commitment in serving its clientele failure to which the profits cannot be enjoyed for a long time.

Further, continuous improvement within the organization is needed; all employees must also be united in the performance of their duties. Morfaw (2009, p.33) implied that an organization that fails to emphasize on