Design Event Management - Assignment Example

EVENT MANAGEMENT Introduction My reasons for chosing this module By chosing this module my primary thoughts were , how I can applythis subjet into real world. In particular as a Global Business Managment student I thought about its implication into business and my future career. I found this module specification very up to date. As with the development of consumer behaivoiur in the world market the event managment and organisation is connected to commercial sector. Nowadays a range of business events activities aimed at the exchange of ideas and information activities for profit. It happens that the events are a key element in product promotion. Organization of events strongly affects society as a whole. In some countries, this is a serious industry, bringing the state many billions in taxes. You can use it to attract a lot of tourists (such as carnivals in Rio de Janeiro or Venice is visited by hundreds of thousands of people), it becomes a significant source of income for local budgets. Conferences and exhibitions helps the emergence of business contacts and thus spur economic development. has long been an integral part of other economic sectors: hospitality, tourism, show business; some of the functions on the organization of activities was assigned to the sales offices, professional associations (Supovitz, 2005, p.45). This hindered the development of event-management as a distinct form of activity. Now in organizing activities were professional associations, there are specialized literature, certification programs in this area can get a higher education. Gradually the organization of events is becoming recognized industry with its technology, market players, legends and traditions. TASK A Factors that affect the strategic decision-making One of the factors that affect the strategic decision-making is opportunity cost. This is because when someone makes a choice, they will lose the chance of making another choice. For instance if a company decides to make advertisement on the radio, they may not have the opportunity of making another advertisement on the television because of budgetary restrictions. If a company asks the sales staff to look for new clients, they may as well forget about serving the existing customers (Boag & Cuskelly, 2011, p.67). Opportunity cost also affected the final event design pitch because it was the best option so far. Another factor that affects strategic decision-making is the effect on resources. When companies compute their profit benefit from probable decision, they must also consider the general impact on production, human resources, sales and the staff. If a certain product within the business sways away the staff to other duties, the company may lose the opportunity of making profits and if the company also overworks it staff, it may lose the vital employees within the business. The many decisions that the company makes, from where it sells or advertises its products to the prices it charges the customers have a significant impact on the brand or image. Just because a company can decide to increase sales by a certain margin may not imply that it should do it. If a company also decides to add a new product or franchise that does not resemble the business products means that customer will not have the confidence in purchasing the product anymore, which eventually damages the brand name (Getz, 2007, p.86). The return of investment on the design event is also expected to be positive, therefore, making it as one of the factor of strategic decision-making. TASK B Contemporary issues that affect the management of international events There are a number of contemporary issues that would affect the management of an international event and in this case, the design event. One of these issues is availability of accommodation, the venue and the destination (Jordan, 2011, p.63). The venue and destination must be suitable for the event to avoid unnecessary travelling, which may increase the spending thereby limiting the budget. The availability of beverages and foods that will be consumed by the guests during the event is also a vital issue that ought to be considered. These foods may be in form of snacks or hotdogs, but they should not be very heavy meals. The main component of the event is exhibition and it should be done effectively to suit the event. The design event will also require some element of marketing and PR. Marketing of the event can be done via the media or public relations. This is a vital feature of the event and should be done with a lot of accountability because it is one of the contributing factors to the footprints of the event. Marketing can also be done digitally through the mobile phone aps, social media and other popular Internet sites. The location of the event should also be in a place where most people can access easily. TASK C Inspirational ways for encouraging audiences to secret events One of the major secrets for maintaining the audience in an event and making them come back is the speaker. These are the people who encourage activation, transformation, inspiration and conversation. The speakers should be close to the audience and try to ask them for their details, which will build their trust (Supovitz, 2005, p.102). One the speaker has gained the audience’s trust; they may try to sell them an offer that they will not refuse. The speaker should be well presented and a video of them making a presentation should be recorded and given to the audience. There should also be video testimonials from the audience. The speaker should also strive to ask if there are any ongoing prospects. TASK D Global events One the global events that have shaped the lives of countries, organizations, communities and individuals in a positive way include the Earth hour. It is held annually on the month of Match to unite people in protecting the planet Earth. The event engages the community on wide range of environmental issues for approximately one hour. It began in Sydney, Australia in the year 2007. Since that year, the event has grown to involve over seven thousand towns and cities across the globe (Shone & Parry, 2001, p.65). The aim of the event is to enable the international community to share the challenges and opportunities of building a sustainable planet. Another global event is the AIDS campaign that is held every year on the 1st of December. The event is meant to create awareness to the global community regarding AIDS. TASK E Some of the most effective forms of communication that have been demonstrated by the events that I attended include interaction with the audience (Supovitz, 2005, p.56). The audiences are the most important people in any event and establishing a clear interaction with them will lead to effective communication. While the speaker communicated with the audience, they also involve some humor in their speech. TASK F The most creative and entrepreneurial solution for an international event is investment. Events are meant to bring like-minded people together and these people often have the same goals and objectives in business, which is investment. Strategic view It is a well-known fact that objectives and functioning of the any business action or project can be achieved successfully, but the key element of it is “strategy”. Strategic view on a set task can help in process of achieving successful result (Masterman, 2004, p.81). In my and my group colleague’s opinion planning is a vital element of the event management process. My academic experience that I got in University proved this fact in practice. Business library accounts a variety of books about the strategic management process In order to start and complete the task that we got, there were several stages of strategic process reached. Firstly I was scrutinizing the available literature and identified myself the elements suitable for the subject (design event management).   Marketing is a critical success factor, because many events - sporting, cultural and arts - involve sponsorship arrangements with industrial and commercial organizations. Relationship building is particularly important because there are so many stakeholders involved in events, including government agencies at many levels. This Program considers in detail all these aspects of event strategy and planning, including strategic risk. Note: The “sister” Program to this one covers Event Management Operations & Logistics. Visits One of the events that I have visited earlier is the Frieze art fair in London, which has over 150 art galleries. The event had a lot of colorful art works that range from paintings to sculptures. During this event I learned a lot about art and how artists work to produce quality artworks. Bibliography Boag, A., & Cuskelly, G. (2011). Event management. Belconnen, ACT, Australian Sports Commission. Getz, D. (2007). Event management & event tourism. New York, Cognizant Communication Corp. Jordan, L.-A. (2011). Sports event management the Caribbean experience. Farnham, Surrey, England, Ashgate Pub. http://public.eblib.com/choice/publicfullrecord.aspx?p=615604. Masterman, G. (2004). Strategic sports event management: an international approach. Amsterdam, Elsevier Butterworth-Heinemann. Van Der Wagen, L., & Carlos, B. R. (2005). Event management: for tourism, cultural, business, and sporting events. Upper Saddle River, N.J., Pearson/Prentice Hall. Shone, A., & Parry, B. (2001). Successful event management: a practical handbook. London, Continuum. Singh, R. K. (2009). Event management. Chandni Chowk, Delhi, Global Media. http://site.ebrary.com/id/10287977. Supovitz, F. (2005). The sports event management and marketing playbook. Hoboken, N.J., J. Wiley & Sons. Read More