Apples Strategic Planning - Assignment Example

One major factor that has contributed to the emergence of Apple as the global market leader in consumer electronics is a paradigm shift that took the company in a whole new direction (Parr, 1992). The new paradigm is founded on the principle that an organization’s management must focus on two most important facts. Firstly, there is a need to focus on finding out what is valuable for customers in terms of the products and services that an organization has to offer (Parr, 1992). Secondly, the management has to be involved in the process of creating as well as continuous improvement of the organization’s super system (Parr, 1992).

As such, Apple’s management has been effective in all these aspects in terms of bringing the company to a desired future as well as endearing itself to the customers. Therefore, Apple’s SWOT analysis from the case study can be assessed as follows, among the company’s strengths include having well-informed and robust management that has taken a leading role in driving forward the company’s agenda. Similarly, The Company has a huge workforce that is highly skilled and capable of implementing the firm’s strategic plan. On the other hand, the company’s operation has also faced challenges due to the company’s weaknesses, including its expensive products that are often out of reach for most customers.

Furthermore, the company’s systems are incompatible with other available systems, making it quite difficult for one to adopt a new system from Apple. Among the company’s opportunities include the growing market share, the ability to maintain an innovative culture, and the company’s position as the market leader. Conversely, several threats such as emerging competition and substitute products can also affect the company‘s future. Read More