Whirlpool Corporation - Research Paper Example

Furthermore, the company anticipates designing environmentally products in the future to rhyme with the anticipations of the clients. In addition, the marketing strategy that Whirlpool adopts is driven by the needs of the market. In this case, for the company to attain competitive advantage, it is being forced to take advantage of leveraging the global environment in diverse regions. It also plans to implement different marketing mix strategies to address the diverse needs of clients in those countries.

Whirlpool segments its market by regions, since almost every nation has unique preferences, which are influenced by customs, the environment, and economic situations among other issues. It is ideal to note that technology is playing a key role in the current business environment. In the case of Whirlpool Corporation, it has not been left behind on this issue. It aims at adopting technology, which will allow it to advance and provide innovative products, which emerge competitive and easily excel in the market place.

To achieve this function, Whirlpool anticipates incorporating a variety of options, including global procurement, development of corporate technology, and creates an advance manufacturing concepts team. With respect to global procurement, the company anticipates buying an organizing all distribution materials as well as the components ideal for appliance production. Corporate technology anticipates developing products as well as capabilities for process technology and technical services for the Whirlpool business.