Business Models for High Tech Products - Google Advertising - Essay Example

?Google Advertising Trends to Google emerged as a search engine that was highly favored by the domestic client throughout the United s and the entire world. In a bid to monetize the entire project, the Google team set up a method to bring in advertisement along with the search records. However unlike contemporary advertising placed on search engines and other such websites, Google’s advertising was highly articulate. For one thing, Google’s advertisement scheme allowed text only advertisements that were not included in the actual search results but were placed in a separate column to the right. This ensured that the advertisement did not interfere with the client’s search results. Furthermore Google’s paid advertisements were clearly identifiable given a sponsored tag placed with them unlike other search engines where paid and unpaid advertisements were placed together. The use of an uncluttered scheme to represent the advertisement ensured that Google’s advertisement scheme gained more prominence than other similar schemes. Moreover Google’s advertisements were placed based on the client’s fiscal provision as well as based on the advertisement’s popularity (based on links and back links to the advertisement). The customer could easily figure out the advertisement and pay as much as they wanted for it offering unrivalled ease. Similarly the later affiliate marketing campaign by Google was similar in its simplicity, ease of use and credibility. These chief exponents have been used by Google to generate new business trends over and over again. Google’s example reflects that ethical business decision making pays in the longer run and it also serves to show that the people at the helm of affairs have a direct impact on critical business decision making. Future Course of Action Google is already supporting a strong business model that is based largely on ethical practices which are otherwise uncommon in contemporary online search engines. Another thing that makes Google far more powerful is the relevance of the advertisements placed by Google based on the search terms used by the client. Though the exact algorithm or the combination of algorithms is as yet unknown to most people and developers, but it is obvious that it works. It is time that Google expands based on its current market standing and reputation into newer global markets. Google is not only capable of such expansion but possesses certain advantages in comparison to other large giants such as MSN, Yahoo and Facebook. One of the tools that will propel Google in the future is its Translate feature that is well capable of performing searches in native languages though it has not yet been implemented. When it comes to emerging markets such as India and Brazil, no one is a clear winner as yet largely because clients are forced to seek answers to searches in English which is not a native language. It is time that Google banked on its power as a “mighty crawler” and took over the global search scenario along with the indigenous English search scenario. Once Google can dominate its search market internationally, it has all the more chance of providing advertisements in native languages and this in turn will mean all the more revenue for Google. Moreover performance has shown that Google’s algorithm is far more powerful than those of Facebook or Yahoo when it comes to placing advertisements with relevance. Google should bank on its search capabilities as a primary tool while developing smaller business concerns such as Talk, Translate, Gmail and the like. Symbian Trends to Date Symbian has represented an overwhelming influence in the global telecommunications market especially in terms of handsets manufactured by a number of manufacturers such as Nokia, Motorola, BenQ, LG and Samsung. For some time in the early years, Symbian could be seen as the de facto industrial standard for manufacturing telecommunication operating systems. However Symbian has effectively lost its lead when it comes to the contemporary handset market because of a few critical things that Symbian failed to notice in time. Symbian’s business model closely resembles a large horizontally integrated unit that is unable to manoeuvre the current business market because of its slow response and alienation to current market demands. Symbian’s operating systems were the undisputable choice when it came to early handsets that offered functionality for newly emerging services such as SMS (short messaging service), WAP etc. The key was innovation that Symbian was able to offer in comparison to market giants such as Apple, Microsoft and Oracle. Though larger market competitors existed in terms of development but they were unable to deal with Symbian’s innovation when it came to integrating telecommunication with operating systems on native hardware platforms. However Symbian chose to stick with its native hardware platforms and typical operating system requirements but the market migrated to the smart phone regime. Though smart phones were deemed too expensive initially but the growing trend to get smart phones is forcing traditional handset manufacturers to reconsider their positions. Already Nokia is choosing to side with Windows Mobile and this represents a huge loss for Symbian. Future Course of Action Symbian operates in a highly competitive market that is based entirely on the percept of dynamic marketing and business strategies. While Symbian represented the top end of the innovation food chain in the early handset market, now Symbian can be seen somewhere in the background. The largest reason that Symbian was surpassed in time was Symbian’s lack of commitment to change in response to a changing market. Symbian chose to stick to its stable operating system model hoping that clients would tend to stick to its platform because of its major features – a long battery time, stable operating system (no crashes, no bugs) but market response proved otherwise. Although Windows Mobile, Google’s Android and Apple’s iOS all carry inherent problems such as disappearing messages, crashing phones and the like but consumers are still willing to risk using these operating systems in response to Symbian’s platforms. Symbian still has its lead when it comes to stability though it needs to deal with the issues of speed and looks. If Symbian is able to create operating systems that can handle cutting edge graphics with some increase in speed and responsiveness, it can reclaim its market share. For example a top end Nokia smart phone running a Symbian operating system often causes problems when it comes to clicking on icons with some frees pace. The removal of problems such as these backed by Symbian’s stability and long battery life can ensure an easy come back. However the commitment of the top management needs to deal with these matters effectively especially now more than ever as Symbian’s largest client Nokia seems like slipping out of its clutches. Read More