This case study report uses a sociological viewpoint to examine the decision-making framework of the food company Greenheart, and its subsequent entity, Greenheart Plus. The main aim of this case study analysis is to evaluate whether the decision taken by an individual after…
Thus, this research essay employs a sociological outlook to spot out two major concerns of the company and also will make two proposals for the efficient decision –making of the company in the near future.
The main aim of this research essay is to evaluate the decision-making process at Greenheart, a multinational food company which was taken over by another multinational food chain in 2001, which was known as Greenheart Plus after the merger. The research essay will be analyzing the environmental investment decision making policy at Greenheart, which was entrusted to the CEO (an individual) whereas it was delegated to TMT (a group of corporate top management team} and will be evaluating who was the best environmental decision maker, whether the individual CEO or the group team of TMT. It is to be observed that at Greenheart, much significance was given to environmental sustainability whereas at Greenheart Plus, much significance was given to the economic sustainability. Greenheart Plus relegated the environmental sustainability to the backyard by giving more significance to the economic sustainability as its core business –decision making process. This research essay employs a sociological outlook to spot out two major concerns of the company and also will make two proposals for the efficient decision –making of the company in the near future.
As per Laclau and Mouffe (1985), the relationship between society and business organizations commenced at the start of 1970s due to materialization of social care movements and environmental activism in the USA, Europe and rest of the world. From the starting of 1990s, the societal care and environmental safety topped the business decision making. This can be evidenced from the new concept of ecological paradigm advanced by Catton and Dunlap in 1980s, which is a complete ...
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