In response to the growing need for mobility by consumers, mobile commerce emerged out of e-commerce. According to Tarasewich, Nickerson and Warkentin (2002), M-commerce is “the ability to conduct commerce, using a mobile device, e.g. a mobile phone, while on the move.” in order to remain relevant most organization strive to establish their presence online, which as become a major competitive tool with the ever changing consumer behavior in the competition-ridden market. This paper explores tools and skills necessary to implement electronic and M-commerce in business.
There are numerous sites, such as Google places, that present the chance for business organization to connect with their target market online. Such tools enable the company to stay online making possible to draw a large audience for the business. The organization should stick with chosen sites that are popular and not bother with many others. The organization can decide to stick with Facebook and Twitter, which are supposedly the most popular social media sites.
Photographs tend to draw more attention than status updates. They are usually vivid, precise and welcomed by many users of social media. The fashion and music industries can reap big from using photography approach rather than posting mere status updates. Nonetheless, organizations in other industries can also make use of this approach by posting pictures of their products. This approach is likely to attract a large number of online communities into the organization.
The second way to create an online presence for an organization is through creation of a website. A properly designed website can be a crucial marketing tool that can instill confidence in the business process and also act as an online storefront. All prosperous online business organizations have a fundamental platform that connects all social media profiles. The company’s website should appear formal, certified and established. To gain popularity, an organization