rch exist on corporate and market strategy of companies in domestic market, yet literature is pretty scarce when it comes to shedding light on corporate and market strategy of companies, while they enter new international territory (Deng, et al., 2012). On the other hand, consideration of research works of Chen and Ho (2004) and Deng, et al. (2012) reveals the fact that importance of China is increasing among multinational companies from USA and other European Union (EU), who are planning to expand international base of the business. In such context, the paper has selected Tesla Motors (an American company that specializes in designing, manufacturing and selling electric vehicles and power train components) as sample organization in order to understand nature of its corporate and market strategy and how the company would enter the Chinese market (Tesla Motors, 2014). From academic perspective, the research findings would bridge the gap in the literature, regarding adjustment of corporate and market strategy of companies, during internationalization process and from business perspective, findings of the paper would help Tesla Motors to identify the probable entry mode for Chinese market. Till date, very few researchers have tried to understand corporate and market strategy adjustment by companies, while moving from a developed nation (USA, in this case) to a developing one (China, in this case). Such gap in the literature has influenced the researcher to take up this study and conduct research on the topic in order to fill up certain gaps in the literature.
Xue and Zhou (2007) defined corporate strategy as the direction as well as the way used by corporations through integration of different operational activities in order to achieve particular business objectives. In case of corporate strategy, companies use its resource capabilities and operational activities of different departments, such as, production and manufacturing, financial and marketing department, in