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Management of Jims Cleaning - Essay Example
Author : delmerbraun
Pages 5 (1255 words)
This current study aims to highlight the marketing research process and its management of Jims Cleaning which is one of the leading names of the cleaning industry in Australia having numerous franchises all across the country and beyond boundaries as well. …
The current research focuses on the predefined objective that is Jims cleaning efforts and practices to overcome the current issues it is facing regarding microfiber cleaning of sensitive fabrics. For this, the business past and present performance will be studied and customer satisfaction would be derived by conducting a stakeholder analysis along with a SWOT analysis of the company. An organization faces numerous obstacles in the process of its establishment and growth. Customer satisfaction is the key that can drive an organization towards success and also an edge towards the existing competitors of the industry. In the course of execution, different problems emerge that pose difficulties for a firm to survive. Amongst all obstacles and issues, Jims Cleaning has emerged a strong competitor for all its rivals in the cleaning industry. But still there are issues which have lead to customer dissatisfaction in the recent past related to microfiber fabric cleaning. To overcome this problem, effective strategies and policies need to be framed by the top officials. This study aims to ascertain the procedure and practices that Jims Cleaning would adopt to satisfy its customers regarding the issue taken into consideration. SWOT analysis is a tool which defines all possible strengths, weaknesses, opportunities and threats of an organization. This specific tool would help an organization to analyze its current position in the competitive industry in terms of its internal and external concerns. ...