Forum Discussion - Coca-cola Company - Essay Example

Running head: Forum Discussion Coca Cola FORUM DISCUSSION COCA COLA Goes Here al Affiliation Goes Here The paper pertains to forum questions and response about a post made on the soft drink giant Coca Cola. A).Thanks for your response to my post, Rob. Yes, Coca-Cola is operating in Tunisia and is one of the most visible global companies in today’s date. Yes, I am aware of the changes it had to make to fit in with local customs and traditions.Tunisia is located at the northernmost part of Africa, and the main religion that is followed here is Sunni sect of the Islam.

This country is also a part of the Middle Eastern countries. It is a fact that the main marketing strategy of Coca-Cola includes the global approach but with national and regional variations. So, before releasing any campaign in the local market, the national office of the company studies the future impact in country and modifies it per local culture before the release.  The company ensures that their marketing strategy includes local, national and regional traditions as well as customs.

In Tunisia, the company sponsors the national football team, and engages the most popular singers to spread its message. As part of the CSR policy, the company sponsors students from this country for studying at Kelly School of Business at Indiana State University on a regular basis (Wagner). B) Thanks for your response. As you know, Coca-Cola is a global corporation with appropriate company structure.  An essential part of company’s global business strategy, the sponsorship decisions are taken by integrated marketing department, located in headquarters of Coca-Cola Company.

  This department of the company is responsible for sponsorship, licensing and global media marketing strategies (Coca Cola). Since 1928, the company is sponsoring the Olympics, a global event handled solely by an integrated marketing department. Although, the company has been split in two parts -- Coco Cola Americas and Coca Cola International, the event will be promoted by both Coca Cola companies in their respective areas.Although Coca-Cola is a global company and uses the global approach for marketing its products, the company policy regarding any ad campaign is to recognize the cultural and local variations and modify the campaign accordingly.

ReferencesWagner, K. “Coca-Cola in the Arab World: “nothing but a local company”. Web. http://www.yourmiddleeast.com/features/cocacola-in-the-arab-world-nothing-but-a-local-company_14045. 2013.Coca Cola. “Setting The Standard: Coca-Cola’s New Approach To Sponsorship”. Web. http://www.sponsorship.com/iegsr/2008/04/07/Setting-The-Standard--Coca-Cola-s-New-Approach-To-.aspx. 2008.