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Social Media Application Program Interfaces
Pages 3 (753 words)
Social Media Application Program Interfaces Name Course Instructor Date Social Media Application Program Interfaces The continued progress of technology development over the years has affected the various sectors of business and the marketing department has not been left out of this new wave of revolution (Evans & Mckee, 2010)…
The emergence of the World Wide Web has made it possible to reach a large number of people from all over the globe with the simple touch of a button. As a result the social media came into existence which can be described as a virtual platform where individuals can interact with one another as well as seek or give information on various subject matters (Jacobson, Woods & Brail, 2011). The social media application interfaces were created in order to exploit this market segment. An API (Application Program Interface) can be described as a technological platform that allows different software components/programs to run in harmony with one another allowing for a type of connection to be made between them that allows for the sharing of information (Benslimane, Schahram & Amit, 2008). The social media application programs that have been developed have been designed in order to allow the different major social networking sites to run in harmony with one another. The development of these programs have allowed for the provision of a number of API services that are available to marketers who are interested in using the social media as a platform for the promotion of their products (Evans & Mckee, 2010). ...
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