Consumer Behavior Analysis

Consumer Behavior Analysis Essay example
Undergraduate
Essay
Marketing
Pages 6 (1506 words)
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Consumer Behavior Analysis Name of the Student University Date 1. Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal. The success of a business firm largely depends on the awareness and visibility of its products and services in the market place…

Introduction

Economists have analyzed that all types of goods and services need not be advertized for the purpose of sales. Producer’s decisions to incur advertisement expenses largely depend on the market or industry concerned. Competitive market producers never go for advertisement expenses, like the sellers and producers of potatoes (Yeshin, 2006). When business firms face high monopolistic or imperfect competitive markets then they resort to high advertisement expenses. Personal care products are consumer goods products and its trading involves cut thought competition. Large number of business firms enter in such trading and the major differences between their products is qualitative in nature. Thus while targeting the young generations between 18 to 35 years in U.S.; the company must select an appropriate advertising strategy. A good slogan or message for advertisement is the one that is simple, clear and short. The slogan should be easy so that most of the buyers in the market of different classes can relate to it. “Every Man is Unique” can be an appropriate message for the personal care products for young men. This is because personal care products like shaving accessories; face wash etc. helps to keep the looks fresh and good (Pure Health, 2011). The viewer ship ratings of a product largely depend on the popularity of the advertisement slogan. ...
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