Result for Category Marketing : 7629 papers

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Studying Marketing will allow a student to understand the concepts of product, place, price, and promotion better. Studentshare realizes the importance of this course. That’s why we gathered the top Marketing academic papers scrupulously. Each of the piece uploaded by other students includes valuable information on competition, pricing strategies, critical evaluations, case analysis, different types of marketing tools (SWOT, PEST), row statistics and credible data. Select and download Marketing documents of the high academic quality: essays, case studies, analysis, strategies, researches, outlines, and term papers.

Saudi Dairy & Foodstuff Company

17 pages (4267 words), Download 13
Executive Summary SADAFCO is a Saudi Arabia Company headquartered in Jeddah, Kingdom of Saudi Arabia (KSA). It was established in 1976 as a Danish Saudi Dairy Company Ltd. the company majorly deals with production of dairy products particularly white milk and tinned tomato products.

Marketing Research Paper

3 pages (753 words), Download 12
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The company has plans to lessen the greenhouse gas release in its new vehicles by the year 2020 to 30% in the United States as well as in Europe. At the conference that was held with the religious as well as the institutional investors, the Vice President of Ford Motor Group named Susan Cischke stated that the task of reducing the harmful gas seems to be quite difficult.

Consumer Buying Decision

3 pages (753 words), Download 6
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The social aspect in making buying decisions by Ethel’s consumers is demonstrated by their need to achieve an upward mobility in the society. Thus the consumers at Ethel have a social belief that the chocolate would make them to be associated with the elite.

Airbnb SWOT Analysis

2 pages (502 words), Download 6
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One of the most prominent strengths associated with Air bnb is its business model. It is best described as peer-to-peer collaborative consumption. The technological and advanced platform is instrumental in enhancing trust among various players (Botsman, 2012). It allows for sharing of resources amongst the public.

YouTube Social Media Platform

3 pages (753 words), Download 5
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YouTube Social Media Platform Introduction With the growing rise in technological advancements, it is quite clear that the modes of communications have equally increased. Indeed this has affected our way of living in different ways positively and negatively.

Groupe Danone’s Strategy

2 pages (502 words), Download 4
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Groupe Danone’s strategy under Franck Riboud’s leadership is to take advantage of the emerging markets while at the same time optimizing on the local market. This is achieved through mergers and acquisitions in entering new market, either locally or internationally.

STEEP Analysis of Apple Inc

3 pages (753 words), Download 3
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Socio-economic - Economic prospects of Generation Y are worse than Generation X or baby boomers largely because of the late 2000s recession and current slow economy. Lifestyle – Generation Y are after personal branding through acquisition of cool items / factor.

Case 4: Harrah's Entertainment--Loyalty Management

3 pages (753 words), Download 3
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I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student’s Signature: Instructor’s Grade on Assignment: Instructor’s Comments: CVF--Harrah's Entertainment Case Introduction 1.

Marketing

4 pages (1004 words), Download 3
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.

Playa Dorada Tennis Club: Expansion Strategy

8 pages (2008 words), Download 3
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In addition to upgrading several of the courts and making it appropriate for tennis play during a hot weather, it is necessary to increase number of daily hours by adding high power lights to a number of courts.

Coca Cola

4 pages (1004 words), Download 2
The Coca-Cola Case Study Table of Contents Introduction 3 Question 1 3 Question 2 4 Question 3 5 Question 4 6 Question 5 7 Conclusion 8 Reference 9 Introduction The Coca-Cola Company is one of the oldest manufacturers and sellers of soft drink beverages mainly include the cola drinks.

Consumer Behaviour

3 pages (753 words), Download 2
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Consumer motivation is considered to be one of the major driving forces that shape consumers’ behavior towards a certain product. It is referred to the drive of satisfying both psychological and physiological wants and needs by purchasing as well as using the desired products.

MARKETING PLAN FOR PGI COMPANY

22 pages (5522 words), Download 2
Human Resource Management Module Leader: Module Code: MAN4146M Date of submission: 04/01/2013 MARKETING PLAN FOR PGI COMPANY UB Number Programme Attendance mode 12017503 MSc Marketing and Management Full-time I certify that this assignment is the result of my/our own work and does not exceed the word count noted below.

Zara Case Study

21 pages (5271 words), Download 2
Zara Case Study. Zara is a leading fashionable apparel company. The company is recognised to possess a superior brand image as well as reputation in the worldwide market segments. In this report, a PESTEL and ‘Five Forces Analysis’ are conducted. The analysis of the external environment has found out the opportunities as well as the threats which are present in the global market segments.

"Badedas" Case Study

10 pages (2510 words), Download 2
The analysis below evaluates the current positioning of Badedas in the Italian market. Overall Market position Body and Shower Market Share The graph indicates that Badedas’ market share has been declining steadily in the overall market of body and shower products.

Critical Success Factor Report

12 pages (3012 words), Download 2
It will primarily emphasize on the business opportunities of a bathroom manufacturing company in UK. Through this analysis, the report will try to shed light on the purchasing behaviour of customers who prefers shopping from John Lewis. Competitor analysis for the British departmental store chain will also be a vital portion of this report.

Burberry Case

2 pages (502 words), Download 2
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Burberry Case Burberry Brand was a symbol of both luxury and durability. It was first digital luxury brand that successfully established the brand as the most functional luxury in the market. Indeed, it created its own community through its main product, trench coat.

Report on Burberry's Success- the 4 P's of marketing.

3 pages (753 words), Download 2
Trench coats were the heritage products of Burberry and still remain the signature product for the brand. In terms of products, the company offers a wide range of apparels as well as accessories under its two product lines which are the Burberry Prorsum and the Burberry Brit.

Target market and branding (Bayer Aspirin case)

4 pages (1004 words), Download 2
In addition, marketing helps to manage customer relationships in a way that benefits the organization as well as its shareholders (JFP, 2009). Marketing, as a science assists in choosing target markets through market segmentation and market analysis.

Zara case company analysis report

21 pages (5271 words), Download 2
Zara Company Analysis. Zara is one of the proficient players in the world of fashion and the leading brand of Inditex Group. The company’s financial prowess is so remarkable that it has been found to have a great effect the Spanish economy. This paper shall give an in depth analysis of the company’s internal and external environment.

Organizational Development

20 pages (5020 words), Download 2
In the first part, the study has conducted a literature review in order to understand importance of various theoretical concepts of OD. On the basis of theoretical argument presented in the literature review, the study has identified internal and external issues which can force an organization to seek for OD intervention.

A Critical Examination of the Digital Marketing Communication Strategies : The Case of ASOS

3 pages (753 words), Download 2
There are various relevant trends in global consumer attitudes which are as a result of prevalent digital marketing. First, consumers have reverted to purchasing products online as this is easier. Since most of the products are marketed digitally consumers only have to make orders.

The superior brand strength of Sainsbury’s

11 pages (2761 words), Download 2
Then the essay shows the corporate values of Sainsbury, combined with effective promotion, continue to bring this brand top performance in this dynamic industry. The report will highlight all of the factors associated with brand development that bring Sainsbury market success with supplementary recommendations for improvement in brand conception.

Consumer Decision-Making Process

6 pages (1506 words), Download 2
Even though the decision-making process for consumers is more or less the same, online marketers need to re-think their online marketing strategy. This purchasing process progresses in five stages, namely: recognizing needs, searching of

Report: Advertising campaign of an existing product/service on your choice

10 pages (2510 words), Download 1
The company is headquartered in United States and has its market operations in different overseas market include various countries in America, Europe and Asia, and parts of Africa. In the past few decades, Apple has had various advertisements and has been famous in running excellent advertising campaigns like that of ‘super bowl’, which was a TV commercial in 1984, the ‘Think Different’ of 1990s and the recent ‘iPod People’ among other adverts.

The financial evaluation of an organisation using ratio analysis.

12 pages (3012 words), Download 1
The most widely known and reliable approach of evaluating a firm’s performance is by calculating and comparing its financial ratios. The basic reason for doing so is because this information is understandable for every person who has some level of knowledge of financial concepts.

A Study of Relationship Marketing on Customer Satisfaction

9 pages (2259 words), Download 1
Attracting new customers involves a much higher cost than that of retaining old customers. Customers’ loyalty needs to be preserved through utmost satisfaction. The concept of Relationship Marketing in this context can be of great help. The paper intends to present a discussion on the contribution of relationship marketing for maintenance of customer satisfaction.

electronic advertising.

10 pages (2510 words), Download 1
The document will consider information that have been researched upon in the field of marketing specifically in the area of electronic advertising. Theoretical framework This study has its base around the theory of Bagwell,2007 who had a comprehensive study on the implications of advertising on the marketing dynamics.

Foreign Market Entry Plan.

11 pages (2761 words), Download 1
Audit of the Foreign Market’s Environment. The market environment in Hong Kong can be analyzed using PESTEL analysis to describe the various macro-economical factors influencing and impacting upon the business environment. Firms get widely affected by the external environmental factors acting on them which consequently influence their business directions and strategies.

The core marketing concepts and various elements of marketing process adopted by Apple

10 pages (2510 words), Download 1
Brassington and Pettitt (2006, 8) argue that a good marketing concept must take into consideration the needs and wants of customers targeted. In this regard, marketing concepts are usually created as creative strategies to the problems pertaining to how to get the goods needed and desired by a given segment of consumers and bought by the group.

How service firms enter the Chinese market: Study of entry strategy of hotel and restaurant industries for Chinese market

44 pages (11044 words), Download 1
A business unit dealing with fast food products should research into the demography, the habits of people into dining out and the suitable location to open an outlet. One of the tools used widely for the macro environmental study is PEST.

Marketing Communication in Morocco

6 pages (1506 words), Download 1
Advertising and promotion are considered as the most important elements of a business’s marketing communication strategy and it can be noted that there are different tools of communication that can be used to reach different masses of consumers located in different geographical areas.In view of this notion, it can be seen that advertisers have a role to appeal to the interests of the customers in order to enhance the viability of their businesses.

The analysis of the marketing techniques employed by Apple for the increased popularity of the use of iPhone by the university students

29 pages (7279 words), Download 1
The Apple iPhone was launched in 2007, taking the wireless communication industry into a revolution of their products through the introduction of Smartphone technologies. The Smartphone uses apps in order to extend the functionality of their products to create higher levels of the transmission of information to their clients.

EMAAR PJSC Financial Company Analysis

10 pages (2510 words), Download 1
The company is involved in property investment and development. It also transits property management services, along with engagement in investment in providers of financial service. The company is also engaged in development and sale of condominiums, commercially viable assets such as leasing and management of land, malls, villas and hotels.

Analysis of Strategic management and the position of Dialog Axiata PLC - Sri Lanka

12 pages (3012 words), Download 1
Dialog Axiata PLC is one of the largest telecommunication companies operating in the region of Sri Lanka catering to the needs of a large number of cell phone subscribers. Further to catering to the needs of the mobile market of Sri Lanka the company also renders a large range of other connectivity services in the region.

Marketing Strategy of Perfection Foods.

22 pages (5522 words), Download 1
The aim of the report is to assess the marketing strategy of a company which belongs to the bakery industry. Therefore in order to carry out the research, Perfections food Ltd has been chosen. The assignment will highlight the existing marketing strategies of Perfection Foods Ltd and will also recommend a new marketing strategy for the company.

Yamaha Business Strategy

40 pages (10040 words), Download 1
The examination of various businesses is one which can identify the strengths and weaknesses of the company while looking at ways in which the corporation can move forward. However, this can’t be completely identified until there is an association with the various units that are provided by the company and the diverse ways in which these grow and are promoted.

Corporate Social Responsibility

9 pages (2259 words), Download 1
Corporate social responsibility (CSR) refers to the concept through which the organisations contribute for the betterment of the society and the environment. It is essentially a voluntary procedure and not necessarily every organisation takes measurable steps in this prospect.

Marketing strategy for Blackmore product in Vietnam market

12 pages (3012 words), Download 1
This report aims to create the strategic marketing for Blackmore Company in order to expand the business operations in international market as Vietnam regarding to its nutritional product. This paper will be concentrated on some important parts of marketing strategy based on the theory of international marketing.

Mcdonalds

16 pages (4016 words), Download 1
The company which entered the Indian market in 1996 has since evolved within the market with its products and services demonstrating an increasing market share. Nonetheless the company is subject to political, economic, social and technological forces within the Indian business environment which shapes the direction of its growth.

How to create competitive advantage for Chinese companies

60 pages (15060 words), Download 1
Globalization has been responsible for the turbulent business environment and also for the movement of companies across national borders. Saturation in domestic markets also drives organizations to explore opportunities overseas.

MARKETING PLAN FOR SKAGEN DESIGN

16 pages (4016 words), Download 1
Table of Contents Introduction 3 Skagen Design: Company Overview 3 Analysis of Internal and External Environments 5 SWOT analysis 5 Strengths and Opportunities 6 Weaknesses and Threats 6 Market Choice for Skagen Design 7 China and Business opportunities 7

The Contemporary Issues in Marketing

16 pages (4016 words), Download 1
The scope of marketing as an integral corporate activity has now completely transformed to include relationship based marketing as well. This paper will be focusing on all the aspects as well as issues related to contemporary marketing.

Case Study in B2B Marketing

17 pages (4267 words), Download 1
The environment of business is supposed to be undergoing a constant alteration which is making it tough for the companies to ensure their respective existence in the industry. This particular scenario is making it necessary for the companies to make alterations in their marketing strategies in order to cater to the varied requirements of the customers and also to acquire fresh customers.

How can a firm use social media in branding?

10 pages (2510 words), Download 1
Several organization are using the technique of social media marketing in order to improve the overall branding strategy and fasten the process of growth and development (Chan-Olmsted, 2011). It is important to consider that the social media marketing strategies should be formulated keeping in consideration the other marketing strategies of the organization and the needs and requirements of the target market (Mangold & Faulds, 2009).

Corporate Communications Strategies

11 pages (2761 words), Download 1
The increased interest of both scholars and academicians to the significance of effective corporate communication strategies within an organization: communication strategies which enhance the corporate strategy of an organization, has increased a focus on what kind of corporate communication strategies organizations use to communicate to its diverse stakeholders with different needs and expectations (Gupta, 2011).

Apple inc Market assessment, planning and strategy paper.

10 pages (2510 words), Download 1
In 1984, the company released the Macintosh, which changed the computing world with its revolutionary graphical user interface. Following the success of these two products in the market, Apple had its IPO in1984 (Siegel & Gibbons, 2009). In 2001, the company changed from being a personal computer manufacturer to a consumer electronics company.

Report on Burberry's success- Analysing its marketing strategy

12 pages (3012 words), Download 1
The different products, target market and the approach toward growth is one that can be defined specifically with marketing policies and activities. This is combined with a variety of options that are available with the company as well as the expectations that are required for growth.

Marketing plan for the health care organization

16 pages (4016 words), Download 1
The target markets are the patients of the hospital, particularly the obese, those with diabetes, and the elderly. Communication channels will combine traditional and digital means. They will also focus on attracting the consumers and make them interested in knowing more about healthcare information.

Advertising campaign of an existing product/service on your choice

6 pages (1506 words), Download 1
Cath Kidston is a UK based fashion brand which caters to the niche female market. The brand carries fashion accessories, bags, home improvement and fabric. The brand is known for distinctive floral designs which give out a fresh image of the brand and mainly attracts housewives, with a high household income.
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