Result for Category Marketing : 6698 papers

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Studying Marketing will allow a student to understand the concepts of product, place, price, and promotion better. Studentshare realizes the importance of this course. That’s why we gathered the top Marketing academic papers scrupulously. Each of the piece uploaded by other students includes valuable information on competition, pricing strategies, critical evaluations, case analysis, different types of marketing tools (SWOT, PEST), row statistics and credible data. Select and download Marketing documents of the high academic quality: essays, case studies, analysis, strategies, researches, outlines, and term papers.

Saudi Dairy & Foodstuff Company

17 pages (4267 words), Download 12
Executive Summary SADAFCO is a Saudi Arabia Company headquartered in Jeddah, Kingdom of Saudi Arabia (KSA). It was established in 1976 as a Danish Saudi Dairy Company Ltd. the company majorly deals with production of dairy products particularly white milk and tinned tomato products.

Marketing Research Paper

3 pages (753 words), Download 10
The company has plans to lessen the greenhouse gas release in its new vehicles by the year 2020 to 30% in the United States as well as in Europe. At the conference that was held with the religious as well as the institutional investors, the Vice President of Ford Motor Group named Susan Cischke stated that the task of reducing the harmful gas seems to be quite difficult.

YouTube Social Media Platform

3 pages (753 words), Download 5
YouTube Social Media Platform Introduction With the growing rise in technological advancements, it is quite clear that the modes of communications have equally increased. Indeed this has affected our way of living in different ways positively and negatively.

Consumer Buying Decision

3 pages (753 words), Download 5
The social aspect in making buying decisions by Ethel’s consumers is demonstrated by their need to achieve an upward mobility in the society. Thus the consumers at Ethel have a social belief that the chocolate would make them to be associated with the elite.

Groupe Danone’s Strategy

2 pages (502 words), Download 4
Groupe Danone’s strategy under Franck Riboud’s leadership is to take advantage of the emerging markets while at the same time optimizing on the local market. This is achieved through mergers and acquisitions in entering new market, either locally or internationally.

STEEP Analysis of Apple Inc

3 pages (753 words), Download 3
Socio-economic - Economic prospects of Generation Y are worse than Generation X or baby boomers largely because of the late 2000s recession and current slow economy. Lifestyle – Generation Y are after personal branding through acquisition of cool items / factor.


4 pages (1004 words), Download 3
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.

Playa Dorada Tennis Club: Expansion Strategy

8 pages (2008 words), Download 3
In addition to upgrading several of the courts and making it appropriate for tennis play during a hot weather, it is necessary to increase number of daily hours by adding high power lights to a number of courts.

Airbnb SWOT Analysis

2 pages (502 words), Download 3
One of the most prominent strengths associated with Air bnb is its business model. It is best described as peer-to-peer collaborative consumption. The technological and advanced platform is instrumental in enhancing trust among various players (Botsman, 2012). It allows for sharing of resources amongst the public.

Coca Cola

4 pages (1004 words), Download 2
The Coca-Cola Case Study Table of Contents Introduction 3 Question 1 3 Question 2 4 Question 3 5 Question 4 6 Question 5 7 Conclusion 8 Reference 9 Introduction The Coca-Cola Company is one of the oldest manufacturers and sellers of soft drink beverages mainly include the cola drinks.

Consumer Behaviour

3 pages (753 words), Download 2
Consumer motivation is considered to be one of the major driving forces that shape consumers’ behavior towards a certain product. It is referred to the drive of satisfying both psychological and physiological wants and needs by purchasing as well as using the desired products.


22 pages (5522 words), Download 2
Human Resource Management Module Leader: Module Code: MAN4146M Date of submission: 04/01/2013 MARKETING PLAN FOR PGI COMPANY UB Number Programme Attendance mode 12017503 MSc Marketing and Management Full-time I certify that this assignment is the result of my/our own work and does not exceed the word count noted below.

Critical Success Factor Report

12 pages (3012 words), Download 2
It will primarily emphasize on the business opportunities of a bathroom manufacturing company in UK. Through this analysis, the report will try to shed light on the purchasing behaviour of customers who prefers shopping from John Lewis. Competitor analysis for the British departmental store chain will also be a vital portion of this report.

Case 4: Harrah's Entertainment--Loyalty Management

3 pages (753 words), Download 2
I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student’s Signature: Instructor’s Grade on Assignment: Instructor’s Comments: CVF--Harrah's Entertainment Case Introduction 1.

Burberry Case

2 pages (502 words), Download 2
Burberry Case Burberry Brand was a symbol of both luxury and durability. It was first digital luxury brand that successfully established the brand as the most functional luxury in the market. Indeed, it created its own community through its main product, trench coat.

Report on Burberry's Success- the 4 P's of marketing.

3 pages (753 words), Download 2
Trench coats were the heritage products of Burberry and still remain the signature product for the brand. In terms of products, the company offers a wide range of apparels as well as accessories under its two product lines which are the Burberry Prorsum and the Burberry Brit.

A Critical Examination of the Digital Marketing Communication Strategies : The Case of ASOS

3 pages (753 words), Download 2
There are various relevant trends in global consumer attitudes which are as a result of prevalent digital marketing. First, consumers have reverted to purchasing products online as this is easier. Since most of the products are marketed digitally consumers only have to make orders.

Choose a British company, which you believe has achieved superior performance, as indicated by the competitive position, the fin

12 pages (3012 words), Download 2
Tesco, the largest competitor, holds over 28 percent of market share in this industry, sustained by considerable brand loyalty in important target markets and a very diverse portfolio of brands and business concepts that contribute to higher revenue growth.

Marketing plan for the health care organization

16 pages (4016 words), Download 1
The target markets are the patients of the hospital, particularly the obese, those with diabetes, and the elderly. Communication channels will combine traditional and digital means. They will also focus on attracting the consumers and make them interested in knowing more about healthcare information.

How can a firm use social media in branding?

10 pages (2510 words), Download 1
Several organization are using the technique of social media marketing in order to improve the overall branding strategy and fasten the process of growth and development (Chan-Olmsted, 2011). It is important to consider that the social media marketing strategies should be formulated keeping in consideration the other marketing strategies of the organization and the needs and requirements of the target market (Mangold & Faulds, 2009).

Analysis of Strategic management and the position of Dialog Axiata PLC - Sri Lanka

12 pages (3012 words), Download 1
Dialog Axiata PLC is one of the largest telecommunication companies operating in the region of Sri Lanka catering to the needs of a large number of cell phone subscribers. Further to catering to the needs of the mobile market of Sri Lanka the company also renders a large range of other connectivity services in the region.


16 pages (4016 words), Download 1
The company which entered the Indian market in 1996 has since evolved within the market with its products and services demonstrating an increasing market share. Nonetheless the company is subject to political, economic, social and technological forces within the Indian business environment which shapes the direction of its growth.

Marketing strategy for Blackmore product in Vietnam market

12 pages (3012 words), Download 1
This report aims to create the strategic marketing for Blackmore Company in order to expand the business operations in international market as Vietnam regarding to its nutritional product. This paper will be concentrated on some important parts of marketing strategy based on the theory of international marketing.

Foreign Market Entry Plan.

11 pages (2761 words), Download 1
Audit of the Foreign Market’s Environment. The market environment in Hong Kong can be analyzed using PESTEL analysis to describe the various macro-economical factors influencing and impacting upon the business environment. Firms get widely affected by the external environmental factors acting on them which consequently influence their business directions and strategies.

The Contemporary Issues in Marketing

16 pages (4016 words), Download 1
The scope of marketing as an integral corporate activity has now completely transformed to include relationship based marketing as well. This paper will be focusing on all the aspects as well as issues related to contemporary marketing.
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