Result for Category Marketing: 4381 papers

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Studying Marketing will allow a student to understand the concepts of product, place, price, and promotion better. Studentshare realizes the importance of this course. That’s why we gathered the top Marketing academic papers scrupulously. Each of the piece uploaded by other students includes valuable information on competition, pricing strategies, critical evaluations, case analysis, different types of marketing tools (SWOT, PEST), row statistics and credible data. Select and download Marketing documents of the high academic quality: essays, case studies, analysis, strategies, researches, outlines, and term papers.

Saudi Dairy & Foodstuff Company

17 pages (4267 words), Download 10
Executive Summary SADAFCO is a Saudi Arabia Company headquartered in Jeddah, Kingdom of Saudi Arabia (KSA). It was established in 1976 as a Danish Saudi Dairy Company Ltd. the company majorly deals with production of dairy products particularly white milk and tinned tomato products.

Marketing Research Paper

3 pages (753 words), Download 5
The company has plans to lessen the greenhouse gas release in its new vehicles by the year 2020 to 30% in the United States as well as in Europe. At the conference that was held with the religious as well as the institutional investors, the Vice President of Ford Motor Group named Susan Cischke stated that the task of reducing the harmful gas seems to be quite difficult.

STEEP Analysis of Apple Inc

3 pages (753 words), Download 3
Socio-economic - Economic prospects of Generation Y are worse than Generation X or baby boomers largely because of the late 2000s recession and current slow economy. Lifestyle – Generation Y are after personal branding through acquisition of cool items / factor.

Consumer Buying Decision

3 pages (753 words), Download 3
The social aspect in making buying decisions by Ethel’s consumers is demonstrated by their need to achieve an upward mobility in the society. Thus the consumers at Ethel have a social belief that the chocolate would make them to be associated with the elite.

YouTube Social Media Platform

3 pages (753 words), Download 2
YouTube Social Media Platform Introduction With the growing rise in technological advancements, it is quite clear that the modes of communications have equally increased. Indeed this has affected our way of living in different ways positively and negatively.

Groupe Danone’s Strategy

2 pages (502 words), Download 2
Groupe Danone’s strategy under Franck Riboud’s leadership is to take advantage of the emerging markets while at the same time optimizing on the local market. This is achieved through mergers and acquisitions in entering new market, either locally or internationally.


4 pages (1004 words), Download 2
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.

A Critical Examination of the Digital Marketing Communication Strategies : The Case of ASOS

3 pages (753 words), Download 2
There are various relevant trends in global consumer attitudes which are as a result of prevalent digital marketing. First, consumers have reverted to purchasing products online as this is easier. Since most of the products are marketed digitally consumers only have to make orders.

Contemporary Issues In Marketing

11 pages (2761 words), Download 1
It is one of the most significant aspects of management which can be regarded as an attempt to ensure that organizations react to the environmental factors in which it operates. Organization change can be implemented in various techniques, such as by altering the mission, strategy, operation, technology, and attitude or behaviour of personnel associated with an organization.


16 pages (4016 words), Download 1
The company which entered the Indian market in 1996 has since evolved within the market with its products and services demonstrating an increasing market share. Nonetheless the company is subject to political, economic, social and technological forces within the Indian business environment which shapes the direction of its growth.

How can a firm use social media in branding?

10 pages (2510 words), Download 1
Several organization are using the technique of social media marketing in order to improve the overall branding strategy and fasten the process of growth and development (Chan-Olmsted, 2011). It is important to consider that the social media marketing strategies should be formulated keeping in consideration the other marketing strategies of the organization and the needs and requirements of the target market (Mangold & Faulds, 2009).

Marketing strategy for Blackmore product in Vietnam market

12 pages (3012 words), Download 1
This report aims to create the strategic marketing for Blackmore Company in order to expand the business operations in international market as Vietnam regarding to its nutritional product. This paper will be concentrated on some important parts of marketing strategy based on the theory of international marketing.

Marketing Strategy of Perfection Foods.

22 pages (5522 words), Download 1
The aim of the report is to assess the marketing strategy of a company which belongs to the bakery industry. Therefore in order to carry out the research, Perfections food Ltd has been chosen. The assignment will highlight the existing marketing strategies of Perfection Foods Ltd and will also recommend a new marketing strategy for the company.

Foreign Market Entry Plan.

11 pages (2761 words), Download 1
Audit of the Foreign Market’s Environment. The market environment in Hong Kong can be analyzed using PESTEL analysis to describe the various macro-economical factors influencing and impacting upon the business environment. Firms get widely affected by the external environmental factors acting on them which consequently influence their business directions and strategies.

Yamaha Business Strategy

40 pages (10040 words), Download 1
The examination of various businesses is one which can identify the strengths and weaknesses of the company while looking at ways in which the corporation can move forward. However, this can’t be completely identified until there is an association with the various units that are provided by the company and the diverse ways in which these grow and are promoted.

Marketing plan for the health care organization

16 pages (4016 words), Download 1
The target markets are the patients of the hospital, particularly the obese, those with diabetes, and the elderly. Communication channels will combine traditional and digital means. They will also focus on attracting the consumers and make them interested in knowing more about healthcare information.

Analysis of Strategic management and the position of Dialog Axiata PLC - Sri Lanka

12 pages (3012 words), Download 1
Dialog Axiata PLC is one of the largest telecommunication companies operating in the region of Sri Lanka catering to the needs of a large number of cell phone subscribers. Further to catering to the needs of the mobile market of Sri Lanka the company also renders a large range of other connectivity services in the region.

The Contemporary Issues in Marketing

16 pages (4016 words), Download 1
The scope of marketing as an integral corporate activity has now completely transformed to include relationship based marketing as well. This paper will be focusing on all the aspects as well as issues related to contemporary marketing.

Apple inc Market assessment, planning and strategy paper.

10 pages (2510 words), Download 1
In 1984, the company released the Macintosh, which changed the computing world with its revolutionary graphical user interface. Following the success of these two products in the market, Apple had its IPO in1984 (Siegel & Gibbons, 2009). In 2001, the company changed from being a personal computer manufacturer to a consumer electronics company.

The core marketing concepts and various elements of marketing process adopted by Apple

10 pages (2510 words), Download 1
Brassington and Pettitt (2006, 8) argue that a good marketing concept must take into consideration the needs and wants of customers targeted. In this regard, marketing concepts are usually created as creative strategies to the problems pertaining to how to get the goods needed and desired by a given segment of consumers and bought by the group.

Is Facebook Marketing Effective?

11 pages (2761 words), Download 1
Methodology plays an important part in making a research successful. In case of selection of an inappropriate methodology, there can be hazardous results for the student as the whole research can end in nothing at all. There are a number of methodologies for conducting a research such as qualitative methodology, quantitative methodology, case studies and so on.

Omnicom Group

3 pages (753 words), Download 1
Omnicom Group. Omnicom Group is an advertising agency network, and owns a number of the leading marketing, advertising as well as media services corporations (McPhail, 2010). The key strengths, market leadership position and leading international advertising brands assist the company to sustain, even though reliance on a few key worldwide organizations and limited liquidity remain areas of great concern to the business.

Coca Cola

4 pages (1004 words), Download 1
The Coca-Cola Case Study Table of Contents Introduction 3 Question 1 3 Question 2 4 Question 3 5 Question 4 6 Question 5 7 Conclusion 8 Reference 9 Introduction The Coca-Cola Company is one of the oldest manufacturers and sellers of soft drink beverages mainly include the cola drinks.

Individual Marketing Strategy Report

12 pages (3012 words), Download 1
A recent survey utilising a very large sample of smartphone users indicated significant dissatisfaction with Apple’s innovative competency. This depletes brand loyalty and also complicates the process of establishing a high pricing structure that cannot be justified by only small-scale product modifications.

Maple Ridge Engineering

14 pages (3514 words), Download 1
Maple Ridge Engineering. This project involves an assessment of the technical aspects of the business, in relation to its GEMS system. The system is still under development and is focused on the business support functions within Maple Ridge. From the website, there are sufficient information posted by the users and are instrumental in restructuring the system for optimization purposes.
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