Studying Marketing will allow a student to understand the concepts of product, place, price, and promotion better. Studentshare realizes the importance of this course. That’s why we gathered the top Marketing academic papers scrupulously. Each of the piec
e uploaded by other students includes valuable information on competition, pricing strategies, critical evaluations, case analysis, different types of marketing tools (SWOT, PEST), row statistics and credible data. Select and download Marketing documents of the high academic quality: essays, case studies, analysis, strategies, researches, outlines, and term papers.
Motion against Provision of Aid to Developing Nations
1 pages (250 words) , Coursework
Only on StudentShare
Secondly, most of the aid given does not accomplish its task. It is lost in corrupt deals. Governments swindle the money meant for development of infrastructure and put it into different uses other than the expected ones (Wilkinson & Pickett, 2009:350). The goal is to have the money reach the poor, but in most instances, the poor remain poorer.
Marketing Communication Report on EasyJet
9 pages (2250 words) , Essay
Only on StudentShare
Premium quality
This report will guide the readers on how EasyJet Airline Company could effectively attract more customers with the use of a company logo and slogan, print, and electronic advertisement.
International Marketing
16 pages (4000 words) , Essay
Only on StudentShare
In fact, the ability of a firm to influence the consumer choice is considered to be the major indicator for the performance of the firm within its industry. For this reason, it is suggested by Moore that ‘a successful company uses marketing techniques such as focus groups, surveys to discover what particular features consumers desire in a product’.
The Impact of social Networking on Customer Loyalty
60 pages (15000 words) , Thesis
Only on StudentShare
The objective of this thesis is to investigate the factors that influence customer loyalty through social networking on Facebook. In order to achieve that, the author has reviewed academic literature on the topic of customer loyalty, as well as on social networking and the ways in which Facebook is used as a marketing tool.
Clever Marketing for Luxury Goods in the Fashion Industry
16 pages (4000 words) , Essay
Only on StudentShare
The essay looks into the ability of the financial groups to enhance the brand image of the companies to which the respondents belong. This was taken into consideration due to the fact that these has been pointed out as the reasons why luxury goods shifted away from promises of super exclusivity and to strategies concerning mass marketing.
Cooperation or Hegemony?
5 pages (1250 words) , Essay
Only on StudentShare
The paper attempts to align with the idea of hegemonic control by the United States, which leads to generalized stability in the international market. It does the research of historic events to show the effects of cooperation or hegemony applied to the international trade.
Marketing Heineken
3 pages (750 words) , Case Study
Only on StudentShare
The brand value of the company is its strongest asset and the company itself pays attention to enhance its brand value by constantly enhancing the environmental, financial and social reputation of the company. According to the case study it can be seen that Heineken has taken transitional strategy to expand itself in the international market.
Ikea Case Summary
12 pages (3000 words) , Case Study
Only on StudentShare
IKEA manufactures the semi-finished and final products mostly with own sources, thereby experiencing scale economies in manufacturing. IKEA is a popular brand in the European market, which is also considered to be the largest exporting organization of Sweden. The company is successful across all marketplaces because of superior manufacturing.
‘Jet’s’ Use of Social Media
2 pages (500 words) , Essay
Only on StudentShare
As the discussion stresses the overall performance of the business on these sites is still low based on data collected, it nonetheless shows an upward trend that may soon be a force to reckon with. By using LinkedIn, Jet targets a market segment comprised of both young and old professionals who happen to be the prominent user of this site.
Impact of Motivation and Determination on Professional Sales
6 pages (1500 words) , Essay
Only on StudentShare
The Pursuit of Happiness is one of the most motivation movies of all time. Nominated for the Oscar and Golden Globe award, this movie has moved a lot of hearts over the world. This movie clearly shows how professional sales can be challenging and how one should overcome those challenges with determination and positive attitude.
Internationalisation Strategies Taken by Xerox, Ricoh and Canon to Respond to Challenges Posed By Chinas Emerging Market
61 pages (15250 words) , Essay
Only on StudentShare
This the author of the essay choose China for this purpose because of its unique position as a long-managed economy just opening up its marketplace to the world. After joining the World Trade Organization, China zoomed as the newest economic powerhouse whose astounding growth was fuelled not by exports, as is the usual route, but by domestic consumption.
Consumer Behavior
3 pages (750 words) , Assignment
Only on StudentShare
Adults are their sole decision makers and do not require permission in order to purchase or eat candy. They, therefore, take advantage of this permission and purchase and eat as much candy that they did not eat in their childhood. Adults are better able to take care of their health than children.
PepsiCo Inc. Case Study
5 pages (1250 words) , Essay
Only on StudentShare
The paper shows that Pepsi collaborates with its authorized bottlers, contracted manufacturers, and other third parties to distribute its products(Pepsico.com, 2015). Fundamentally, the company has six market segments spanning from North America, Latin America, Europe, Middle East, Asia, and Africa.
Global Management Strategy
11 pages (2750 words) , Essay
Only on StudentShare
This research has applied global marketing theories and frameworks supported by a well-structured bibliography of various international marketing components relating to market entry into a new market. Individuals find themselves visiting pharmacies on various occasions to get the needed medical assistance.
SLP for the Coca Cola Company
2 pages (500 words) , Assignment
Only on StudentShare
In author’s opinion, the company is not basing its pricing on the cost-plus basis. It is mainly dependent on customer loyalty and the fact that it has managed to maintain the high level of competition for a longer time than its competitors. It sets the higher prices with the knowledge that it produces one of the best qualities in the market.
Marketing & Commerce, E-Marketing & E-Commerce
2 pages (500 words) , Essay
Only on StudentShare
The mixture of traditional marketing and commerce and Internet services creates a new form of marketing: e-marketing and e-commerce, that are the most common marketing tools for compnies these days. This theories were not only analyzed in this essay, but also its modern and future possibilities, operations, effects and issues were compared.
How advertising may shift purchases between firms and industries
17 pages (4250 words) , Dissertation
Only on StudentShare
As far as economic literature is concerned, advertising is either informative or persuasive. Informative advertising simply describes the features of the product, and is extremely valuable in providing consumers with sufficient information enabling them to create or formulate informed choices and prudent decisions with regards to the goods and services they demand.
The importance of recruitment and selection of sales people
5 pages (1250 words) , Essay
Only on StudentShare
First impressions are always the most important, so in essence, the sales person presents the first impression of the Company itself to the customer. Bad first impressions created by a poor sales representative are difficult to correct later, no matter how much effort a business puts into reversing an initial bad impression the customer may have received about it.
Analysis of competitiveness of Chinese textile in EU market
40 pages (10000 words) , Dissertation
Only on StudentShare
The paper analyses the strength of the Chinese Textile and Apparel industry in the Global market and the competitiveness of the industry particularly in the EU market. The emphasis is on the strategic advantage of domestic structure of the Chinese textile industry, and the economic conditions which induces the growth with competition from the emergence of textile industry in other parts of the world.
Timing of market entry strategy for Samsung Galaxy S5
7 pages (1750 words) , Research Paper
Only on StudentShare
Premium quality
The technologies used in Samsung are high end and sufficient for entering the market at an early phase. The brand is a renowned name among the international mobile manufacturing companies. It is one of the top players in the mobile industry.
Overview of a Luxury Fashion Brand
8 pages (2000 words) , Essay
Only on StudentShare
The paper explores the luxury fashion brand and reasons of its success. Most companies engaging in fashion have therefore turned to luxury brands being that there is global interest in fashion. Based on the environment that the businesses operate, the target markets and product attributes as well as marketing methods.
Pricing Strategies and Sales Analysis
3 pages (750 words) , Essay
Only on StudentShare
The village flower company majorly serves the Kansas City region. It specializes in the supply of flowers with elegant designs. The village flower also provides beautiful green and flowers with silk arrangements during mother’s day. It offers flowers with innovative and fresh designs and it personalizes the floral experience.
International Marketing and Branding for Hotels
5 pages (1000 words) , Literature review
Only on StudentShare
According to the report branded hotels make up over 53% of the total hotel market. In the US, around 70% of available rooms are in branded hotels. In developing markets such as China and India, branded hotels account for a lower 45% to 55% of total available rooms. The five leading branded hotel companies.
Digital Marketing Communications
10 pages (2500 words) , Assignment
Only on StudentShare
Different platforms of digital media influence organizations in developing effective marketing strategies. Digital media communication contributes immensely to the growth and development of the company. This communication process provides various growth opportunities to the firms. Digital; marketing communication is more effective than traditional marketing system.
Benefits And Drawbacks of Market
6 pages (1500 words) , Essay
Only on StudentShare
According to the paper market information can be gathered through primary and secondary research, qualitative and quantitative research. Each method has advantages as well as disadvantages and as the practice proves it is irrelevant to claim that one method is better than the other – the choice depends on the company size.
Promotion in Marketing
5 pages (1250 words) , Research Paper
Only on StudentShare
Promotion is the task of notifying and influencing the purchasing decision of the consumer. It is extremely important for profit-making companies such as Wal-Mart and Nordstrom. Wal-Mart’s business strategy is not just providing goods of cheap cost rather developing insight in the mind of the customer that the cost is cheap.
Contemporary Issues in Marketing and Management
10 pages (2500 words) , Essay
Only on StudentShare
The author will provide the global patterns of toys and games industry giving various regions where the industry is similar and where it differs. The report will include the proposals for implementing the games and toys industry about social media marketing theories, strategies and appropriate business models.
Chinese market
27 pages (6750 words) , Essay
Only on StudentShare
The objective of this study is the potential of the market. This thesis analyzes the Chinese market and provides solutions based on various scientific methods on how companies can take advantage of the Chinese market. China used to be a very hard place to access since there were many barriers to entry in the past.
Consumer Behavior
16 pages (4000 words) , Essay
Only on StudentShare
This essay discusses many themes, that surrounds consumers, their types, behavior and markets. It also explaines media markets, different consumption subcultures, demographics and principles of consumers and mentiones many strtegies that are used to understanding and predicting the behavior of modern day consumer.
Venture capital investment decisions and frameworks
72 pages (18000 words) , Dissertation
Only on StudentShare
The real options view adopted provides a coherent theoretical framework to analyze how salient features of CVC investments such as uncertainty, usage-flexibility and growth influence CVC investment decisions.
International Marketing
4 pages (1000 words) , Essay
Only on StudentShare
The research paper studies the term Alcopop which is used in describing flavoured alcoholic beverages (FAB). A good example of alcopop produced in UK is the Smirnoff Ice. Based on the environmental analysis result, the market opportunity of Smirnoff is evaluated in order to expand its market internationally.
Investment Analysis for the Okura Hotels and Resorts in Connection with Indian Market Entry
16 pages (4000 words) , Assignment
Only on StudentShare
The basic motive of this project is to formulate a suitable competitive strategy for the company Okura Hotels and Resorts to enter the Indian market. It makes an analysis of the company and the services in offers. External environmental analysis of the hotel industry in India through PESTEL is provided, along with a SWOT analysis of the company.
Market Entry Modes: Chery Cars
10 pages (2500 words) , Essay
Only on StudentShare
They have to work out for a strategy to avoid total phase out or to gain more productivity. Introduction of these products to a new market will open up opportunities and give a new breath for the product. Ford has redesigned its Mustang, an '60 icon, hoping to attract buyers from China and Europe (Ponchard, N, 2013).
Marketing Plan of Grace Kennedy Company Limited
8 pages (2000 words) , Term Paper
Only on StudentShare
Grace Kennedy manufactures consumer products such as tin mackerels, sausages, sardines, cooking oil, tin beans, tin vegetables, corn meal, and flour as well as other necessary products the public needs. With staff of over four hundred persons, the company’s management team works to ensure that production is of the best quality.
Marketing
5 pages (1250 words) , Essay
Only on StudentShare
BMW operates in the global automotive industry and targets a specific premium market segment in various geographical regions of the world. It is so because dealers, who are considered to be the primary buyers, are forced to sell the product brands that are preferred by the consumers in a particular market.
Introduction to Marketing: Youngs Seafood
7 pages (1750 words) , Essay
Only on StudentShare
In the UK, consumers spend more than £5.65 on seafood and fish products per year. Most of the seafood market is based in the urban and rural urban areas. For fresh seafood, the market is mostly concentrated among the older generation and up market population. However, the opposite is true for frozen seafood.
Trend and its Description
1 pages (250 words) , Assignment
Only on StudentShare
The public seeks to buy food products from companies that produce and deliver "environmentally friendly" products. A new food truck business in Vienna must find the resources to produce and deliver a wide variety of safe and recyclable food products.
Dell
13 pages (3250 words) , Essay
Only on StudentShare
most any one seeking computers for home or business use, comparative products from suppliers like HP are often more attractive in terms of price, design or features which means that Dell’s product line up often fails in comparison without discounts or special offers.
Purpose and Mission
20 pages (5000 words) , Dissertation
Only on StudentShare
The mission of the proposal is to gain an in-depth understanding and visibility of the marketing concepts. The mission is accomplished and is reflected in the documentation of the report.
Domestic Violence Centre of Santa Clarita Valley
4 pages (1000 words) , Research Paper
Only on StudentShare
The main aim of marketing is to detect a client, satisfy and keep the same client. In this regard, marketing concept embraces the fact that to achieve organizational goals, knowing the needs and desires of the target market is essential for the success of the business organization, such as Domestic Violence Centre.
Analysis Of Buying Decision And Consumer Behavior
7 pages (1750 words) , Research Paper
Only on StudentShare
Primarily, assumed risk can be lessened by a search for product reviews prior to the purchase. Moreover, the consumer can transfer from one form of assumed risk to another form that is of less effect on the understanding of purposes if this technique is unsuccessful. Also, the buying transaction can be delayed, hence postponing a risk scenario.
Fashion Industry vs Luxury Brands
10 pages (2500 words) , Essay
Only on StudentShare
The second phase of the research will focus on the branding process and how it relates to fashion products and luxury products. This will involve the assessment of brand management principles and its relationship with fashion and luxury products. Azevdo, A. and
International Marketing
6 pages (1500 words) , Essay
Only on StudentShare
Because a business is separated from its customer in distance, time, socio economic gaps, information and interests. For effective and efficient marketing these gaps must be bridged.
A Supermarket Marketing Strategy for Expanding its Store
8 pages (2000 words) , Essay
Only on StudentShare
This essay's marketing analysis is based on Castlegate Wines Ltd, a small wine company that was formed in October, 2010. Currently, the company has not developed a successful marketing plan and there is need for improvement. Author of this essay summarizes his suggestions and recommendations on how to achieve the goals of maximizing the level of sales.
Marketing Research and Segmentation
6 pages (1500 words) , Research Paper
Only on StudentShare
This paper focuses on the potential use of marketing research and segmentation for the improvement of performance of a specific organization: the Macquarie University Hospital, one of the most important hospitals in New South Wales, Australia. Author makes customized lifestyle analysis and helps the organization to proceed to market segmentation.
Fashion Marketing and Advertising. Marks & Spencer
12 pages (3000 words) , Essay
Only on StudentShare
This essay investigates the principles of marketing and advertising in the fashion industry. “To make aspirational quality accessible to all” is the mission of M&S. Last 2004, Stuart Rose was appointed as the new Chief Executive of M&S. According to Stuart Rose, M&S is now in its move to reach the ambitious goal of the company.
E-Marketing/Online Marketing Assignment
8 pages (2000 words) , Assignment
Only on StudentShare
Currently, Book Bunker does not have any website. It is important for the bookstore to have one. But the book store should give significant importance and focus towards the suitable features of the website. Suitable features of the website will certainly improve online and in-store sales of Book Bunker.
UK Holiday Market Research Report 2013/2014
12 pages (3000 words) , Download 1 , Essay
This report examines the central issues and developments affecting the travel money market. It provides analysis of UK domestic overseas holiday trends and the key market drivers. Also, there is an analysis of increased spending and a forecast showing the expected growth over the next five years.
Two Major Competing Brands Under the Same Parent Corporation
5 pages (1250 words) , Essay
Only on StudentShare
According to the research findings, although Dove and Axe function under the corporate strategies of the parent company Unilever, they have the autonomy and freedom to manage their own organizational activities. The Unilever believes that fair market competition would assist both Dove and Axe to contribute to its overall economic growth.
Digital marketing
12 pages (3000 words) , Essay
Only on StudentShare
This essay discovers the digital marketing of sport brands. Creative marketing strategy, innovation and new business design largely contributed to the success story of the “adidas Group.” Customers, suppliers and competitors as well as a number of other factors that are not central in the traditional business models affect the day businesses.
1 - 50 results of 9211 items