Studying Marketing will allow a student to understand the concepts of product, place, price, and promotion better. Studentshare realizes the importance of this course. That’s why we gathered the top Marketing academic papers scrupulously. Each of the piece uploaded by other students includes valuable information on competition, pricing strategies, critical evaluations, case analysis, different types of marketing tools (SWOT, PEST), row statistics and credible data. Select and download Marketing documents of the high academic quality: essays, case studies, analysis, strategies, researches, outlines, and term papers.
Airbnb SWOT Analysis
2 pages (502 words) , Download 19
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One of the most prominent strengths associated with Air bnb is its business model. It is best described as peer-to-peer collaborative consumption. The technological and advanced platform is instrumental in enhancing trust among various players (Botsman, 2012). It allows for sharing of resources amongst the public.
Marketing Research Paper
3 pages (753 words) , Download 14
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The company has plans to lessen the greenhouse gas release in its new vehicles by the year 2020 to 30% in the United States as well as in Europe. At the conference that was held with the religious as well as the institutional investors, the Vice President of Ford Motor Group named Susan Cischke stated that the task of reducing the harmful gas seems to be quite difficult.
Saudi Dairy & Foodstuff Company
17 pages (4267 words) , Download 13
Executive Summary SADAFCO is a Saudi Arabia Company headquartered in Jeddah, Kingdom of Saudi Arabia (KSA). It was established in 1976 as a Danish Saudi Dairy Company Ltd. the company majorly deals with production of dairy products particularly white milk and tinned tomato products.
YouTube Social Media Platform
3 pages (753 words) , Download 8
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YouTube Social Media Platform Introduction With the growing rise in technological advancements, it is quite clear that the modes of communications have equally increased. Indeed this has affected our way of living in different ways positively and negatively.
Consumer Buying Decision
3 pages (753 words) , Download 7
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The social aspect in making buying decisions by Ethel’s consumers is demonstrated by their need to achieve an upward mobility in the society. Thus the consumers at Ethel have a social belief that the chocolate would make them to be associated with the elite.
Consumer Behaviour
3 pages (753 words) , Download 5
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Consumer motivation is considered to be one of the major driving forces that shape consumers’ behavior towards a certain product. It is referred to the drive of satisfying both psychological and physiological wants and needs by purchasing as well as using the desired products.
Marketing strategy for Blackmore product in Vietnam market
12 pages (3012 words) , Download 5
This report aims to create the strategic marketing for Blackmore Company in order to expand the business operations in international market as Vietnam regarding to its nutritional product. This paper will be concentrated on some important parts of marketing strategy based on the theory of international marketing.
Groupe Danone’s Strategy
2 pages (502 words) , Download 5
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Groupe Danone’s strategy under Franck Riboud’s leadership is to take advantage of the emerging markets while at the same time optimizing on the local market. This is achieved through mergers and acquisitions in entering new market, either locally or internationally.
Case analysis - Coke and Pepsi learn to Compete in India
3 pages (753 words) , Download 5
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The following literature would shed particular light on introducing the two company campaigns used to penetrate the Indian market and the problems faced in doing this. This paper would also give appropriate suggestions to those highlighted difficulties and hence come up with possible and alternated solutions while simultaneously providing other recommendations as well.
Playa Dorada Tennis Club: Expansion Strategy
8 pages (2008 words) , Download 4
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In addition to upgrading several of the courts and making it appropriate for tennis play during a hot weather, it is necessary to increase number of daily hours by adding high power lights to a number of courts.
Video Case 1: Chick-fil-A
3 pages (753 words) , Download 4
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This paper focuses on marketing strategies, positioning strategies and competitive advantage for Chic-fil-A Restaurants Company in the US. Marketing Strategies, Positioning strategies and Competitive Advantage for Chic–fil-A Marketing a company’s products will require philosophical approaches.
Marketing Strategy of Lenovo (Chinese Brand) for entry in Foreign Market
20 pages (5020 words) , Download 2
To develop a marketing strategy for business the top management should focus on two main elements product and market. According to Ansoff’s Product-Market matrix to get competitive edge and expand business for high profitability an organization have to penetrate or develop the market otherwise develop or diversify its product line.
The Management of Change
13 pages (3263 words) , Download 2
With this objective the paper considered various internal as well as external factors to examine the effect of change in the particular companies in terms of the reason for change, change management process and problems as well as successes related to change.
How to use marketing mix buile Chiang Rai province as a destination during winter season?
13 pages (3263 words) , Download 3
This study looks into Chiang Rai province in Thailand, a renowned tourist destination for foreign tourists as it is having cool, thick forest, elephant camps, majestic waterfalls and hill-tribe villages. Chiang Rai is making its best efforts to attract more female and family tourists, so that image of Thailand as a sex destination is attenuated by the image of Chiang Rai’s scenic and cultural attractions.
Corporate Communications Strategies
11 pages (2761 words) , Download 2
The increased interest of both scholars and academicians to the significance of effective corporate communication strategies within an organization: communication strategies which enhance the corporate strategy of an organization, has increased a focus on what kind of corporate communication strategies organizations use to communicate to its diverse stakeholders with different needs and expectations (Gupta, 2011).
Coca Cola
4 pages (1004 words) , Download 2
The Coca-Cola Case Study Table of Contents Introduction 3 Question 1 3 Question 2 4 Question 3 5 Question 4 6 Question 5 7 Conclusion 8 Reference 9 Introduction The Coca-Cola Company is one of the oldest manufacturers and sellers of soft drink beverages mainly include the cola drinks.
Consumer Decision-Making Process
6 pages (1506 words) , Download 2
In today’s fast-paced and technologically driven world, online shopping has turned into a norm. Even though the decision-making process for consumers is more or less the same, online marketers need to re-think their online marketing strategy. This purchasing process progresses in five stages, namely: recognizing needs, searching of information, evaluating alternatives, purchasing decision and post-purchasing behavior.
customer value
8 pages (2008 words) , Download 1
As such, this paper seeks to evaluate the strategies employed by Samsung in order to deliver customer value. The paper starts by outlining the historical background of the company as well as its objectives. The main part of the paper will discuss such as brand and product portfolio of Samsung, objectives, pricing strategies, promotional mix and distribution strategies.
Marketing strategy of Adidas
10 pages (2510 words) , Download 2
Based on this research Adidas have been exploring the market opportunities that exist in the market. Therefore, the first part or exploring is the market research that Adidas does time and again so that they remain in line with the current requirements. The second part that talks about satisfying the need of the target market at a profit, since its inception Adidas is a premium brand.
Market Communication - Integrated Marketing Communication Plan
7 pages (1757 words) , Download 2
Newer policies and mechanisms are being applied in the marketing communication planning. Today, the primary attention of the organizations is not only to gain new customers but also to retain them for their products or services. Thus, the communication plays a significant role in the process of connection between the seller and the buyer (Smith & Taylor, 4).
Robert Mondavi Corporation (RMC).
4 pages (1004 words) , Download 3
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In relation to the present competitive scenario, in the United States winery industry, it is often observed that the organizations seek to integrate adequate measures in order to attain competitive position. In keeping with the greater focus and unabated competition of the present US wine market, the primary purpose of this report is to critically analyze the business strategies of Robert Mondavi Corporation (RMC), a renowned wine manufacturer and marketer in the global wine market.
Zara Case Study
21 pages (5271 words) , Download 2
Zara Case Study. Zara is a leading fashionable apparel company. The company is recognised to possess a superior brand image as well as reputation in the worldwide market segments. In this report, a PESTEL and ‘Five Forces Analysis’ are conducted. The analysis of the external environment has found out the opportunities as well as the threats which are present in the global market segments.
Marketing Research- Individual Data Analysis Report.
8 pages (2008 words) , Download 2
The consumption pattern of a nation greatly depends upon the economic policies, financial independence as well as the buying habit (Fournier, 1998). The shift in preferences is more visible among the new generation. Moreover, studies have shown that the current generation also does not mind paying a few bucks extra for getting the desired products and services.
WestJet Airlines Ltd. WestJet and Air Canada.
20 pages (5020 words) , Download 2
WestJet Airlines Ltd. WestJet is an airlines company created during 1996 aimed at rendering the best class of flight service to its consumers at economic rates where the people can book vacations, hotels and car rentals online and at the same time earn facilities like travel insurance.
Critical Success Factor Report
12 pages (3012 words) , Download 2
It will primarily emphasize on the business opportunities of a bathroom manufacturing company in UK. Through this analysis, the report will try to shed light on the purchasing behaviour of customers who prefers shopping from John Lewis. Competitor analysis for the British departmental store chain will also be a vital portion of this report.
STEEP Analysis of Apple Inc
3 pages (753 words) , Download 3
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Socio-economic - Economic prospects of Generation Y are worse than Generation X or baby boomers largely because of the late 2000s recession and current slow economy. Lifestyle – Generation Y are after personal branding through acquisition of cool items / factor.
Relationship Marketing
11 pages (2761 words) , Download 2
In this perspective, many companies are facing the dilemma of how to conduct their business. Discarding traditional marketing strategies entirely will be almost impossible as it has been used for ages. However, the organisations are also in dire need of new strategies, not only to increase growth but also to maintain relationship with its customers.
Brand analysis report BONDS
12 pages (3012 words) , Download 3
The Chesty Bond image and related comic strips have often been associated with the brand and reflect the brand personality traits of masculinity, reliability and comfort. This brand is iconic in that it has originated in, produced and marketed to Australia.
Case 4: Harrah's Entertainment--Loyalty Management
3 pages (753 words) , Download 3
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I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student’s Signature: Instructor’s Grade on Assignment: Instructor’s Comments: CVF--Harrah's Entertainment Case Introduction 1.
Marketing
4 pages (1004 words) , Download 3
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
Zara Case report
22 pages (5522 words) , Download 2
This report is basically a case study of Zara retailer, a Spanish based company, one of leading company in retail of apparel and fashion. The macro level analysis indicates that company is facing several moderate to high level challenges. In terms of its global strategy, socio-cultural, legal, and environmental factors could be the major areas of concerns for it.
Case Analysis of Tata Motors
10 pages (2510 words) , Download 2
Tata Motors has been pretty desperate to make a strong presence in the global low-cost as well as ultra-low-cost car market for many years. In order to make its objective achieved the company, in 2008, launched one of its most ambitious product, Tata Nano.
Adidas of Leadership and Management
20 pages (5020 words) , Download 2
“ADIDAS OF LEADRRSHIP AND MANAGEMENT” Table of Contents Summary 4 Introduction 5 Products and Mission Statement 7 Visions of Adidas 9 Objectives, Industry Publication Method 9 Multimodal analysis, TV ads, and Benchmark set by Adidas Rock stars 10 Scenario Planning 11 Credentials 12 Environmental Analysis 13 Work place standards and Environment at Adidas 14 Environmental management system 15 Performance, Passion, Integrity and Diversity 16 Decision Making style of Adidas 16 SWOT Analysis 16 PEST Analysis 19 Financial Analysis and Strategy Formulation 20 Organizational chart 21 Management Assessment 21 Divisions 22 Things to be focused by Adidas 23 Conclusion 24 Recommendations 25 Reference
Target market and branding (Bayer Aspirin case)
4 pages (1004 words) , Download 3
In addition, marketing helps to manage customer relationships in a way that benefits the organization as well as its shareholders (JFP, 2009). Marketing, as a science assists in choosing target markets through market segmentation and market analysis.
Electric Cars.
6 pages (1506 words) , Download 2
In the current age individuals are becoming conscious about eco-friendly products. The amount of pollution is soaring with the improving transport and communication facilities. Almost 50% individuals around the world are owners of cars.
The Market Plan for Blue Sky Clothing
8 pages (2008 words) , Download 2
Conclusion Two founders of Blue Sky Clothing have created a five year marketing plan for their organization in order to secure growth and additional funding. Moreover, the business plan helped to inform their employees about the current situation and direction of the company.
A MICRO AND MACRO ANALYSIS OF THE MOBILE INDUSTRY ENVIRONMENT USING THE PESTEL ANALYSIS. A CASE STUDY OF BLACKBERRY
3 pages (753 words) , Download 3
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The organization is a major supplier of wireless devices including mobile phones and pagers and currently working on the launch of more products. However, the mobile industry environment has considerably changed and the intensity of competition has greatly put supplier at a lower bargaining end.
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.
3 pages (753 words) , Download 3
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This is the 55th edition of the journal that runs from page 261 to page 271. The authors assert that the 21st century has been accompanied by several opportunities and challenges. The author presents critical information regarding how social media, creative consumers and the web 2.0 technologies have significantly changed the marketing strategy.
The superior brand strength of Sainsbury’s
11 pages (2761 words) , Download 2
Then the essay shows the corporate values of Sainsbury, combined with effective promotion, continue to bring this brand top performance in this dynamic industry. The report will highlight all of the factors associated with brand development that bring Sainsbury market success with supplementary recommendations for improvement in brand conception.
Samsung
10 pages (2510 words) , Download 2
The company is a multinational one that is based in South Korea. Being establish long back in 1938, the company provides various types of technological gadgets, semiconductors, petrochemicals, skyscrapers and finance (“Intel and Safaricom Unlock Kenya’s Smartphone market”).
SWOT Analysis of Starbucks
2 pages (502 words) , Download 3
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This paper contains SWOT and PEST marketing analysis of Starbucks. SWOT – is the internal analysis of the company which assists in revealing of the company’s strengths, weaknesses, opportunities and threats at the competitive landscape of the market. PEST—is “an analysis of the external macro-environment that affects all firms.
"PESTEL, SWOT, Competitor environment and market environment" AND "sales , market share , profits , costs , customer profile , effectiveness of the marketing mix" AND "marketing objective and new product idea"
12 pages (3012 words) , Download 2
With the merger of Cambrian Airways, British Overseas Airways Corporation, Northeast Airlines and British European Airways, the company British Airways was formed. The government of UK owned the company for the first thirteen years. The organization became
International Marketing Plan (Monster Energy)
7 pages (1757 words) , Download 2
World economies are becoming more interdependent (Packaged Facts, 2013). Moreover, because of saturation and stiff competition in local domestic markets, companies in developed economies have to actively
The Contemporary Issues in Marketing
16 pages (4016 words) , Download 1
The scope of marketing as an integral corporate activity has now completely transformed to include relationship based marketing as well. This paper will be focusing on all the aspects as well as issues related to contemporary marketing.
Is Facebook Marketing Effective?
11 pages (2761 words) , Download 1
Methodology plays an important part in making a research successful. In case of selection of an inappropriate methodology, there can be hazardous results for the student as the whole research can end in nothing at all. There are a number of methodologies for conducting a research such as qualitative methodology, quantitative methodology, case studies and so on.
Consumer Buying Behaviour
12 pages (3012 words)
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Literature Review on Consumer Buying Behaviour. Consumer choice goes further than the simple fact of buying commodities; consumers use it to construct identities and associations. Consumption has to be considered within its communal background, focusing on conventional standards, practices and regulations, which shape the way by which goods are utilized by consumers to signify the self and describe social associations.
Sales Promotion Techniques used by JETBLUE
11 pages (2761 words) , Download 1
Overview: JetBlue was founded in 1999 by David Neeleman. It is an American airline with the approach of providing low-cost air travel just like its competitor, Southwest Airlines. It was among those few American airlines that recorded a profit following the September 11, 2001 attacks.
A Study of Relationship Marketing on Customer Satisfaction
9 pages (2259 words) , Download 1
Attracting new customers involves a much higher cost than that of retaining old customers. Customers’ loyalty needs to be preserved through utmost satisfaction. The concept of Relationship Marketing in this context can be of great help. The paper intends to present a discussion on the contribution of relationship marketing for maintenance of customer satisfaction.
An organization's healthcare marketing plan for an organization
12 pages (3012 words) , Download 1
This paper will discuss an organization's healthcare marketing plan for an organization. The project concerns a healthcare information awareness campaign that will boost the availability of educational resources for the target market, so that their overall welfare can be enhanced. This will benefit them, as well as the organization, because of reduced delay and absences due to illnesses.
Market assessment, planning and strategy of Apple Inc.
11 pages (2761 words) , Download 1
This research will begin with the description of the organization. The report continued with the organizational self-assessment; examination of such market environments as cooperative, competitive, economic, technological, social, political, legal, regulatory. Potential opportunities for growth and proposed growth strategy also have been made.
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