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Studying Marketing will allow a student to understand the concepts of product, place, price, and promotion better. Studentshare realizes the importance of this course. That’s why we gathered the top Marketing academic papers scrupulously. Each of the piece uploaded by other students includes valuable information on competition, pricing strategies, critical evaluations, case analysis, different types of marketing tools (SWOT, PEST), row statistics and credible data. Select and download Marketing documents of the high academic quality: essays, case studies, analysis, strategies, researches, outlines, and term papers.

Saudi Dairy & Foodstuff Company

17 pages (4267 words) , Download 13
Executive Summary SADAFCO is a Saudi Arabia Company headquartered in Jeddah, Kingdom of Saudi Arabia (KSA). It was established in 1976 as a Danish Saudi Dairy Company Ltd. the company majorly deals with production of dairy products particularly white milk and tinned tomato products.

Marketing Research Paper

3 pages (753 words) , Download 12
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The company has plans to lessen the greenhouse gas release in its new vehicles by the year 2020 to 30% in the United States as well as in Europe. At the conference that was held with the religious as well as the institutional investors, the Vice President of Ford Motor Group named Susan Cischke stated that the task of reducing the harmful gas seems to be quite difficult.

Airbnb SWOT Analysis

2 pages (502 words) , Download 11
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One of the most prominent strengths associated with Air bnb is its business model. It is best described as peer-to-peer collaborative consumption. The technological and advanced platform is instrumental in enhancing trust among various players (Botsman, 2012). It allows for sharing of resources amongst the public.

Consumer Buying Decision

3 pages (753 words) , Download 7
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The social aspect in making buying decisions by Ethel’s consumers is demonstrated by their need to achieve an upward mobility in the society. Thus the consumers at Ethel have a social belief that the chocolate would make them to be associated with the elite.

YouTube Social Media Platform

3 pages (753 words) , Download 6
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YouTube Social Media Platform Introduction With the growing rise in technological advancements, it is quite clear that the modes of communications have equally increased. Indeed this has affected our way of living in different ways positively and negatively.

Groupe Danone’s Strategy

2 pages (502 words) , Download 4
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Groupe Danone’s strategy under Franck Riboud’s leadership is to take advantage of the emerging markets while at the same time optimizing on the local market. This is achieved through mergers and acquisitions in entering new market, either locally or internationally.

Consumer Behaviour

3 pages (753 words) , Download 3
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Consumer motivation is considered to be one of the major driving forces that shape consumers’ behavior towards a certain product. It is referred to the drive of satisfying both psychological and physiological wants and needs by purchasing as well as using the desired products.

Robert Mondavi Corporation (RMC).

4 pages (1004 words) , Download 3
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In relation to the present competitive scenario, in the United States winery industry, it is often observed that the organizations seek to integrate adequate measures in order to attain competitive position. In keeping with the greater focus and unabated competition of the present US wine market, the primary purpose of this report is to critically analyze the business strategies of Robert Mondavi Corporation (RMC), a renowned wine manufacturer and marketer in the global wine market.

STEEP Analysis of Apple Inc

3 pages (753 words) , Download 3
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Socio-economic - Economic prospects of Generation Y are worse than Generation X or baby boomers largely because of the late 2000s recession and current slow economy. Lifestyle – Generation Y are after personal branding through acquisition of cool items / factor.

Case 4: Harrah's Entertainment--Loyalty Management

3 pages (753 words) , Download 3
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I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student’s Signature: Instructor’s Grade on Assignment: Instructor’s Comments: CVF--Harrah's Entertainment Case Introduction 1.

Marketing

4 pages (1004 words) , Download 3
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.

Playa Dorada Tennis Club: Expansion Strategy

8 pages (2008 words) , Download 3
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In addition to upgrading several of the courts and making it appropriate for tennis play during a hot weather, it is necessary to increase number of daily hours by adding high power lights to a number of courts.

Marketing strategy for Blackmore product in Vietnam market

12 pages (3012 words) , Download 2
This report aims to create the strategic marketing for Blackmore Company in order to expand the business operations in international market as Vietnam regarding to its nutritional product. This paper will be concentrated on some important parts of marketing strategy based on the theory of international marketing.

Coca Cola

4 pages (1004 words) , Download 2
The Coca-Cola Case Study Table of Contents Introduction 3 Question 1 3 Question 2 4 Question 3 5 Question 4 6 Question 5 7 Conclusion 8 Reference 9 Introduction The Coca-Cola Company is one of the oldest manufacturers and sellers of soft drink beverages mainly include the cola drinks.

MARKETING PLAN FOR PGI COMPANY

22 pages (5522 words) , Download 2
Human Resource Management Module Leader: Module Code: MAN4146M Date of submission: 04/01/2013 MARKETING PLAN FOR PGI COMPANY UB Number Programme Attendance mode 12017503 MSc Marketing and Management Full-time I certify that this assignment is the result of my/our own work and does not exceed the word count noted below.

Market Communication - Integrated Marketing Communication Plan

7 pages (1757 words) , Download 2
Newer policies and mechanisms are being applied in the marketing communication planning. Today, the primary attention of the organizations is not only to gain new customers but also to retain them for their products or services. Thus, the communication plays a significant role in the process of connection between the seller and the buyer (Smith & Taylor, 4).

Zara Case Study

21 pages (5271 words) , Download 2
Zara Case Study. Zara is a leading fashionable apparel company. The company is recognised to possess a superior brand image as well as reputation in the worldwide market segments. In this report, a PESTEL and ‘Five Forces Analysis’ are conducted. The analysis of the external environment has found out the opportunities as well as the threats which are present in the global market segments.

Marketing Research- Individual Data Analysis Report.

8 pages (2008 words) , Download 2
The consumption pattern of a nation greatly depends upon the economic policies, financial independence as well as the buying habit (Fournier, 1998). The shift in preferences is more visible among the new generation. Moreover, studies have shown that the current generation also does not mind paying a few bucks extra for getting the desired products and services.

WestJet Airlines Ltd. WestJet and Air Canada.

20 pages (5020 words) , Download 2
WestJet Airlines Ltd. WestJet is an airlines company created during 1996 aimed at rendering the best class of flight service to its consumers at economic rates where the people can book vacations, hotels and car rentals online and at the same time earn facilities like travel insurance.

Critical Success Factor Report

12 pages (3012 words) , Download 2
It will primarily emphasize on the business opportunities of a bathroom manufacturing company in UK. Through this analysis, the report will try to shed light on the purchasing behaviour of customers who prefers shopping from John Lewis. Competitor analysis for the British departmental store chain will also be a vital portion of this report.

"Badedas" Case Study

10 pages (2510 words) , Download 2
The analysis below evaluates the current positioning of Badedas in the Italian market. Overall Market position Body and Shower Market Share The graph indicates that Badedas’ market share has been declining steadily in the overall market of body and shower products.

Burberry Case

2 pages (502 words) , Download 2
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Burberry Case Burberry Brand was a symbol of both luxury and durability. It was first digital luxury brand that successfully established the brand as the most functional luxury in the market. Indeed, it created its own community through its main product, trench coat.

Case Analysis of Tata Motors

10 pages (2510 words) , Download 2
Tata Motors has been pretty desperate to make a strong presence in the global low-cost as well as ultra-low-cost car market for many years. In order to make its objective achieved the company, in 2008, launched one of its most ambitious product, Tata Nano.

Report on Burberry's Success- the 4 P's of marketing.

3 pages (753 words) , Download 2
Trench coats were the heritage products of Burberry and still remain the signature product for the brand. In terms of products, the company offers a wide range of apparels as well as accessories under its two product lines which are the Burberry Prorsum and the Burberry Brit.

Target market and branding (Bayer Aspirin case)

4 pages (1004 words) , Download 2
In addition, marketing helps to manage customer relationships in a way that benefits the organization as well as its shareholders (JFP, 2009). Marketing, as a science assists in choosing target markets through market segmentation and market analysis.

Case analysis - Coke and Pepsi learn to Compete in India

3 pages (753 words) , Download 2
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The following literature would shed particular light on introducing the two company campaigns used to penetrate the Indian market and the problems faced in doing this. This paper would also give appropriate suggestions to those highlighted difficulties and hence come up with possible and alternated solutions while simultaneously providing other recommendations as well.

A MICRO AND MACRO ANALYSIS OF THE MOBILE INDUSTRY ENVIRONMENT USING THE PESTEL ANALYSIS. A CASE STUDY OF BLACKBERRY

3 pages (753 words) , Download 2
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The organization is a major supplier of wireless devices including mobile phones and pagers and currently working on the launch of more products. However, the mobile industry environment has considerably changed and the intensity of competition has greatly put supplier at a lower bargaining end.

The impact of firm resources and host country specific factors on international entry mode strategy

14 pages (3514 words) , Download 2
During the third quarter of the twentieth century, globalisation was considered a largely political issue, with implications concerning foreign dominance and power wielded by rich, developed nations over the developing and underdeveloped Third World countries.

Zara case company analysis report

21 pages (5271 words) , Download 2
Zara Company Analysis. Zara is one of the proficient players in the world of fashion and the leading brand of Inditex Group. The company’s financial prowess is so remarkable that it has been found to have a great effect the Spanish economy. This paper shall give an in depth analysis of the company’s internal and external environment.

Organizational Development

20 pages (5020 words) , Download 2
In the first part, the study has conducted a literature review in order to understand importance of various theoretical concepts of OD. On the basis of theoretical argument presented in the literature review, the study has identified internal and external issues which can force an organization to seek for OD intervention.

A Critical Examination of the Digital Marketing Communication Strategies : The Case of ASOS

3 pages (753 words) , Download 2
There are various relevant trends in global consumer attitudes which are as a result of prevalent digital marketing. First, consumers have reverted to purchasing products online as this is easier. Since most of the products are marketed digitally consumers only have to make orders.

The superior brand strength of Sainsbury’s

11 pages (2761 words) , Download 2
Then the essay shows the corporate values of Sainsbury, combined with effective promotion, continue to bring this brand top performance in this dynamic industry. The report will highlight all of the factors associated with brand development that bring Sainsbury market success with supplementary recommendations for improvement in brand conception.

Video Case 1: Chick-fil-A

3 pages (753 words) , Download 2
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This paper focuses on marketing strategies, positioning strategies and competitive advantage for Chic-fil-A Restaurants Company in the US. Marketing Strategies, Positioning strategies and Competitive Advantage for Chic–fil-A Marketing a company’s products will require philosophical approaches.

SWOT Analysis of Starbucks

2 pages (502 words) , Download 2
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This paper contains SWOT and PEST marketing analysis of Starbucks. SWOT – is the internal analysis of the company which assists in revealing of the company’s strengths, weaknesses, opportunities and threats at the competitive landscape of the market. PEST—is “an analysis of the external macro-environment that affects all firms.

Wood (2010) contends that emotions drive everything we do, so an absence of emotion results in inaction. Discuss the levels to which emotions are manipulated in domestic and international integrated marketing communications campaigns using contemporary ex

6 pages (1506 words) , Download 2
The paper then goes ahead and distinguishes high and low emotional involvement in marketing campaigns, and implications of both. The next part describes the roles that emotions play in the process of brand development. In the

Consumer Decision-Making Process

6 pages (1506 words) , Download 2
Even though the decision-making process for consumers is more or less the same, online marketers need to re-think their online marketing strategy. This purchasing process progresses in five stages, namely: recognizing needs, searching of

Yamaha Business Strategy

40 pages (10040 words) , Download 1
The examination of various businesses is one which can identify the strengths and weaknesses of the company while looking at ways in which the corporation can move forward. However, this can’t be completely identified until there is an association with the various units that are provided by the company and the diverse ways in which these grow and are promoted.

The Contemporary Issues in Marketing

16 pages (4016 words) , Download 1
The scope of marketing as an integral corporate activity has now completely transformed to include relationship based marketing as well. This paper will be focusing on all the aspects as well as issues related to contemporary marketing.

Analysis of Strategic management and the position of Dialog Axiata PLC - Sri Lanka

12 pages (3012 words) , Download 1
Dialog Axiata PLC is one of the largest telecommunication companies operating in the region of Sri Lanka catering to the needs of a large number of cell phone subscribers. Further to catering to the needs of the mobile market of Sri Lanka the company also renders a large range of other connectivity services in the region.

The analysis of the marketing techniques employed by Apple for the increased popularity of the use of iPhone by the university students

29 pages (7279 words) , Download 1
The Apple iPhone was launched in 2007, taking the wireless communication industry into a revolution of their products through the introduction of Smartphone technologies. The Smartphone uses apps in order to extend the functionality of their products to create higher levels of the transmission of information to their clients.

Is Facebook Marketing Effective?

11 pages (2761 words) , Download 1
Methodology plays an important part in making a research successful. In case of selection of an inappropriate methodology, there can be hazardous results for the student as the whole research can end in nothing at all. There are a number of methodologies for conducting a research such as qualitative methodology, quantitative methodology, case studies and so on.

How service firms enter the Chinese market: Study of entry strategy of hotel and restaurant industries for Chinese market

44 pages (11044 words) , Download 1
A business unit dealing with fast food products should research into the demography, the habits of people into dining out and the suitable location to open an outlet. One of the tools used widely for the macro environmental study is PEST.

A Study of Relationship Marketing on Customer Satisfaction

9 pages (2259 words) , Download 1
Attracting new customers involves a much higher cost than that of retaining old customers. Customers’ loyalty needs to be preserved through utmost satisfaction. The concept of Relationship Marketing in this context can be of great help. The paper intends to present a discussion on the contribution of relationship marketing for maintenance of customer satisfaction.

Aer Lingus Products and Target Market Segments

10 pages (2510 words) , Download 1
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As we are discussing about only products, we are not touching the assessment on physical evidence, people and process of Aer Lingus Auxiliary Services. The paper also suggests the best marketing practices that will help Aer Lingus to improve the communication with customers.

The impact of firm resources and host country specific factors on international entry mode strategy

55 pages (13805 words) , Download 1
The study operates mainly based on research question which can be stated as follows: what are the effects of the following firm-specific factors (firm size; international business experience and organizational culture) and host country factors (cultural distance; country risk and market attractiveness) on the choice of entry mode of a UK firm into a foreign market?

Differentiation and Communications Strategies: Mercedes Benz AG Case

12 pages (3012 words) , Download 1
This report will primarily deal with the role of marketing and communication strategies of Mercedes Benz. Mercedes Benz has always been very keen on introducing newer varieties of promotional methods for challenging the tough market conditions. The current marketing strategies cannot be concluded as a failure for the brand.

Marketing plan for the health care organization

16 pages (4016 words) , Download 1
The target markets are the patients of the hospital, particularly the obese, those with diabetes, and the elderly. Communication channels will combine traditional and digital means. They will also focus on attracting the consumers and make them interested in knowing more about healthcare information.

EMAAR PJSC Financial Company Analysis

10 pages (2510 words) , Download 1
The company is involved in property investment and development. It also transits property management services, along with engagement in investment in providers of financial service. The company is also engaged in development and sale of condominiums, commercially viable assets such as leasing and management of land, malls, villas and hotels.

Foreign Market Entry Plan.

11 pages (2761 words) , Download 1
Audit of the Foreign Market’s Environment. The market environment in Hong Kong can be analyzed using PESTEL analysis to describe the various macro-economical factors influencing and impacting upon the business environment. Firms get widely affected by the external environmental factors acting on them which consequently influence their business directions and strategies.

The Management of Change

13 pages (3263 words) , Download 1
With this objective the paper considered various internal as well as external factors to examine the effect of change in the particular companies in terms of the reason for change, change management process and problems as well as successes related to change.
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