Studying Marketing will allow a student to understand the concepts of product, place, price, and promotion better. Studentshare realizes the importance of this course. That’s why we gathered the top Marketing academic papers scrupulously. Each of the piece uploaded by other students includes valuable information on competition, pricing strategies, critical evaluations, case analysis, different types of marketing tools (SWOT, PEST), row statistics and credible data. Select and download Marketing documents of the high academic quality: essays, case studies, analysis, strategies, researches, outlines, and term papers.
Airbnb SWOT Analysis
2 pages (502 words) , Download 19
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One of the most prominent strengths associated with Air bnb is its business model. It is best described as peer-to-peer collaborative consumption. The technological and advanced platform is instrumental in enhancing trust among various players (Botsman, 2012). It allows for sharing of resources amongst the public.
Saudi Dairy & Foodstuff Company
17 pages (4267 words) , Download 13
Executive Summary SADAFCO is a Saudi Arabia Company headquartered in Jeddah, Kingdom of Saudi Arabia (KSA). It was established in 1976 as a Danish Saudi Dairy Company Ltd. the company majorly deals with production of dairy products particularly white milk and tinned tomato products.
Marketing Research Paper
3 pages (753 words) , Download 13
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The company has plans to lessen the greenhouse gas release in its new vehicles by the year 2020 to 30% in the United States as well as in Europe. At the conference that was held with the religious as well as the institutional investors, the Vice President of Ford Motor Group named Susan Cischke stated that the task of reducing the harmful gas seems to be quite difficult.
YouTube Social Media Platform
3 pages (753 words) , Download 8
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YouTube Social Media Platform Introduction With the growing rise in technological advancements, it is quite clear that the modes of communications have equally increased. Indeed this has affected our way of living in different ways positively and negatively.
Consumer Buying Decision
3 pages (753 words) , Download 7
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The social aspect in making buying decisions by Ethel’s consumers is demonstrated by their need to achieve an upward mobility in the society. Thus the consumers at Ethel have a social belief that the chocolate would make them to be associated with the elite.
Marketing strategy for Blackmore product in Vietnam market
12 pages (3012 words) , Download 5
This report aims to create the strategic marketing for Blackmore Company in order to expand the business operations in international market as Vietnam regarding to its nutritional product. This paper will be concentrated on some important parts of marketing strategy based on the theory of international marketing.
Consumer Behaviour
3 pages (753 words) , Download 5
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Consumer motivation is considered to be one of the major driving forces that shape consumers’ behavior towards a certain product. It is referred to the drive of satisfying both psychological and physiological wants and needs by purchasing as well as using the desired products.
Groupe Danone’s Strategy
2 pages (502 words) , Download 5
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Groupe Danone’s strategy under Franck Riboud’s leadership is to take advantage of the emerging markets while at the same time optimizing on the local market. This is achieved through mergers and acquisitions in entering new market, either locally or internationally.
Case analysis - Coke and Pepsi learn to Compete in India
3 pages (753 words) , Download 4
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The following literature would shed particular light on introducing the two company campaigns used to penetrate the Indian market and the problems faced in doing this. This paper would also give appropriate suggestions to those highlighted difficulties and hence come up with possible and alternated solutions while simultaneously providing other recommendations as well.
Video Case 1: Chick-fil-A
3 pages (753 words) , Download 3
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This paper focuses on marketing strategies, positioning strategies and competitive advantage for Chic-fil-A Restaurants Company in the US. Marketing Strategies, Positioning strategies and Competitive Advantage for Chic–fil-A Marketing a company’s products will require philosophical approaches.
How to use marketing mix buile Chiang Rai province as a destination during winter season?
13 pages (3263 words) , Download 3
This study looks into Chiang Rai province in Thailand, a renowned tourist destination for foreign tourists as it is having cool, thick forest, elephant camps, majestic waterfalls and hill-tribe villages. Chiang Rai is making its best efforts to attract more female and family tourists, so that image of Thailand as a sex destination is attenuated by the image of Chiang Rai’s scenic and cultural attractions.
Robert Mondavi Corporation (RMC).
4 pages (1004 words) , Download 3
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In relation to the present competitive scenario, in the United States winery industry, it is often observed that the organizations seek to integrate adequate measures in order to attain competitive position. In keeping with the greater focus and unabated competition of the present US wine market, the primary purpose of this report is to critically analyze the business strategies of Robert Mondavi Corporation (RMC), a renowned wine manufacturer and marketer in the global wine market.
STEEP Analysis of Apple Inc
3 pages (753 words) , Download 3
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Socio-economic - Economic prospects of Generation Y are worse than Generation X or baby boomers largely because of the late 2000s recession and current slow economy. Lifestyle – Generation Y are after personal branding through acquisition of cool items / factor.
Brand analysis report BONDS
12 pages (3012 words) , Download 2
The Chesty Bond image and related comic strips have often been associated with the brand and reflect the brand personality traits of masculinity, reliability and comfort. This brand is iconic in that it has originated in, produced and marketed to Australia.
Case 4: Harrah's Entertainment--Loyalty Management
3 pages (753 words) , Download 3
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I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student’s Signature: Instructor’s Grade on Assignment: Instructor’s Comments: CVF--Harrah's Entertainment Case Introduction 1.
Marketing
4 pages (1004 words) , Download 3
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
Playa Dorada Tennis Club: Expansion Strategy
8 pages (2008 words) , Download 3
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In addition to upgrading several of the courts and making it appropriate for tennis play during a hot weather, it is necessary to increase number of daily hours by adding high power lights to a number of courts.
Target market and branding (Bayer Aspirin case)
4 pages (1004 words) , Download 3
In addition, marketing helps to manage customer relationships in a way that benefits the organization as well as its shareholders (JFP, 2009). Marketing, as a science assists in choosing target markets through market segmentation and market analysis.
SWOT Analysis of Starbucks
2 pages (502 words) , Download 3
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This paper contains SWOT and PEST marketing analysis of Starbucks. SWOT – is the internal analysis of the company which assists in revealing of the company’s strengths, weaknesses, opportunities and threats at the competitive landscape of the market. PEST—is “an analysis of the external macro-environment that affects all firms.
The Management of Change
13 pages (3263 words) , Download 2
With this objective the paper considered various internal as well as external factors to examine the effect of change in the particular companies in terms of the reason for change, change management process and problems as well as successes related to change.
Coca Cola
4 pages (1004 words) , Download 2
The Coca-Cola Case Study Table of Contents Introduction 3 Question 1 3 Question 2 4 Question 3 5 Question 4 6 Question 5 7 Conclusion 8 Reference 9 Introduction The Coca-Cola Company is one of the oldest manufacturers and sellers of soft drink beverages mainly include the cola drinks.
Marketing strategy of Adidas
10 pages (2510 words) , Download 2
Based on this research Adidas have been exploring the market opportunities that exist in the market. Therefore, the first part or exploring is the market research that Adidas does time and again so that they remain in line with the current requirements. The second part that talks about satisfying the need of the target market at a profit, since its inception Adidas is a premium brand.
MARKETING PLAN FOR PGI COMPANY
22 pages (5522 words) , Download 2
Human Resource Management Module Leader: Module Code: MAN4146M Date of submission: 04/01/2013 MARKETING PLAN FOR PGI COMPANY UB Number Programme Attendance mode 12017503 MSc Marketing and Management Full-time I certify that this assignment is the result of my/our own work and does not exceed the word count noted below.
Market Communication - Integrated Marketing Communication Plan
7 pages (1757 words) , Download 2
Newer policies and mechanisms are being applied in the marketing communication planning. Today, the primary attention of the organizations is not only to gain new customers but also to retain them for their products or services. Thus, the communication plays a significant role in the process of connection between the seller and the buyer (Smith & Taylor, 4).
Zara Case Study
21 pages (5271 words) , Download 2
Zara Case Study. Zara is a leading fashionable apparel company. The company is recognised to possess a superior brand image as well as reputation in the worldwide market segments. In this report, a PESTEL and ‘Five Forces Analysis’ are conducted. The analysis of the external environment has found out the opportunities as well as the threats which are present in the global market segments.
Marketing Research- Individual Data Analysis Report.
8 pages (2008 words) , Download 2
The consumption pattern of a nation greatly depends upon the economic policies, financial independence as well as the buying habit (Fournier, 1998). The shift in preferences is more visible among the new generation. Moreover, studies have shown that the current generation also does not mind paying a few bucks extra for getting the desired products and services.
WestJet Airlines Ltd. WestJet and Air Canada.
20 pages (5020 words) , Download 2
WestJet Airlines Ltd. WestJet is an airlines company created during 1996 aimed at rendering the best class of flight service to its consumers at economic rates where the people can book vacations, hotels and car rentals online and at the same time earn facilities like travel insurance.
Critical Success Factor Report
12 pages (3012 words) , Download 2
It will primarily emphasize on the business opportunities of a bathroom manufacturing company in UK. Through this analysis, the report will try to shed light on the purchasing behaviour of customers who prefers shopping from John Lewis. Competitor analysis for the British departmental store chain will also be a vital portion of this report.
"Badedas" Case Study
10 pages (2510 words) , Download 2
The analysis below evaluates the current positioning of Badedas in the Italian market. Overall Market position Body and Shower Market Share The graph indicates that Badedas’ market share has been declining steadily in the overall market of body and shower products.
"Retailing Lessons from Loyalty Programs Around the Globe"
3 pages (753 words) , Download 2
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The CVS, in the United States, is known as the largest loyalty- card program today, having been created in 2001. Through the development of loyalty program, CVS has the ability to identify the behavior of their customers when buying, and this enables them to create and develop marketing techniques (Eder 2005).
Burberry Case
2 pages (502 words) , Download 2
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Burberry Case Burberry Brand was a symbol of both luxury and durability. It was first digital luxury brand that successfully established the brand as the most functional luxury in the market. Indeed, it created its own community through its main product, trench coat.
Case Analysis of Tata Motors
10 pages (2510 words) , Download 2
Tata Motors has been pretty desperate to make a strong presence in the global low-cost as well as ultra-low-cost car market for many years. In order to make its objective achieved the company, in 2008, launched one of its most ambitious product, Tata Nano.
Report on Burberry's Success- the 4 P's of marketing.
3 pages (753 words) , Download 2
Trench coats were the heritage products of Burberry and still remain the signature product for the brand. In terms of products, the company offers a wide range of apparels as well as accessories under its two product lines which are the Burberry Prorsum and the Burberry Brit.
Adidas of Leadership and Management
20 pages (5020 words) , Download 2
“ADIDAS OF LEADRRSHIP AND MANAGEMENT” Table of Contents Summary 4 Introduction 5 Products and Mission Statement 7 Visions of Adidas 9 Objectives, Industry Publication Method 9 Multimodal analysis, TV ads, and Benchmark set by Adidas Rock stars 10 Scenario Planning 11 Credentials 12 Environmental Analysis 13 Work place standards and Environment at Adidas 14 Environmental management system 15 Performance, Passion, Integrity and Diversity 16 Decision Making style of Adidas 16 SWOT Analysis 16 PEST Analysis 19 Financial Analysis and Strategy Formulation 20 Organizational chart 21 Management Assessment 21 Divisions 22 Things to be focused by Adidas 23 Conclusion 24 Recommendations 25 Reference
Electric Cars.
6 pages (1506 words) , Download 2
In the current age individuals are becoming conscious about eco-friendly products. The amount of pollution is soaring with the improving transport and communication facilities. Almost 50% individuals around the world are owners of cars.
Case Analysis: "Steven B. Belkin"
3 pages (753 words) , Download 2
Steven and his friend Alan established The Travel Group Corporation (TTG) that operated in the industry. However, in the course of its establishment, they faced many challenges such as financial and logistical challenges that affected the establishment of the organization.
Marketing mix
6 pages (1506 words) , Download 2
As firms started venturing overseas, Kotler added two more Ps because of the political nature of the new marketing environment. Magrath found the 4Ps insufficient for the service industry and added three more elements – personnel, physical facilities and process management (Low and Tan 1995).
Strategic Analysis: McKesson
10 pages (2510 words) , Download 2
The paper focuses on McKesson and the application of a number of strategic analysis models to examine the company’s external and internal environment along with their business-level strategies. Performing an external and internal analysis can allow for the assessment of the effects of industry trends and the company’s performance in relation to competitors and how this can deliver value.
The Market Plan for Blue Sky Clothing
8 pages (2008 words) , Download 1
Conclusion Two founders of Blue Sky Clothing have created a five year marketing plan for their organization in order to secure growth and additional funding. Moreover, the business plan helped to inform their employees about the current situation and direction of the company.
A MICRO AND MACRO ANALYSIS OF THE MOBILE INDUSTRY ENVIRONMENT USING THE PESTEL ANALYSIS. A CASE STUDY OF BLACKBERRY
3 pages (753 words) , Download 2
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The organization is a major supplier of wireless devices including mobile phones and pagers and currently working on the launch of more products. However, the mobile industry environment has considerably changed and the intensity of competition has greatly put supplier at a lower bargaining end.
How Will Netflix Stay Ahead of its Competitors as it Enters an International Market in a Rapidly Changing Economic Environment
8 pages (2008 words) , Download 2
Reed Hastings and Marc Randolph were the founding fathers of Netflix in 1997, in California, at a place known as Scotts Valley. The Netflix website got first launched in April 1998 using a traditional, online version of pay per rental model. Later, Netflix introduced the concept of monthly subscription and flat fee unlimited rental model without late fees, handling and shipping fees, per title rental fee, or due dates.
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.
3 pages (753 words) , Download 2
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This is the 55th edition of the journal that runs from page 261 to page 271. The authors assert that the 21st century has been accompanied by several opportunities and challenges. The author presents critical information regarding how social media, creative consumers and the web 2.0 technologies have significantly changed the marketing strategy.
Zara case company analysis report
21 pages (5271 words) , Download 2
Zara Company Analysis. Zara is one of the proficient players in the world of fashion and the leading brand of Inditex Group. The company’s financial prowess is so remarkable that it has been found to have a great effect the Spanish economy. This paper shall give an in depth analysis of the company’s internal and external environment.
Case 5.1 Levi Strauss Signature: A new Brand for Mass-Channel Retail Stores" pp 621-625 " Individual Case Study Report & Refl
18 pages (4518 words) , Download 2
The purpose of this assignment is to analyze the international market of Levis along with the assessment of risk elements such as political, economic and socio-cultural in the international markets. Moreover, the distribution of the company in the European market has also been taken into consideration of this study.
Organizational Development
20 pages (5020 words) , Download 2
In the first part, the study has conducted a literature review in order to understand importance of various theoretical concepts of OD. On the basis of theoretical argument presented in the literature review, the study has identified internal and external issues which can force an organization to seek for OD intervention.
A Critical Examination of the Digital Marketing Communication Strategies : The Case of ASOS
3 pages (753 words) , Download 2
There are various relevant trends in global consumer attitudes which are as a result of prevalent digital marketing. First, consumers have reverted to purchasing products online as this is easier. Since most of the products are marketed digitally consumers only have to make orders.
Situation Analysis/Target Market Identification Report for Tiny Teddy Biscuits
8 pages (2008 words) , Download 1
The concept of reducing the size of the usual teddy Bear Biscuit to a Tiny Teddy that is cute and bite-sized is credited to Scott Dewar, the son of Robert Dewar, the famous biscuit designer. Currently, each Tiny Teddy biscuit is small and is teddy bear-shaped.
The superior brand strength of Sainsbury’s
11 pages (2761 words) , Download 2
Then the essay shows the corporate values of Sainsbury, combined with effective promotion, continue to bring this brand top performance in this dynamic industry. The report will highlight all of the factors associated with brand development that bring Sainsbury market success with supplementary recommendations for improvement in brand conception.
Samsung
10 pages (2510 words) , Download 2
The company is a multinational one that is based in South Korea. Being establish long back in 1938, the company provides various types of technological gadgets, semiconductors, petrochemicals, skyscrapers and finance (“Intel and Safaricom Unlock Kenya’s Smartphone market”).
Wood (2010) contends that emotions drive everything we do, so an absence of emotion results in inaction. Discuss the levels to which emotions are manipulated in domestic and international integrated marketing communications campaigns using contemporary ex
6 pages (1506 words) , Download 2
The paper then goes ahead and distinguishes high and low emotional involvement in marketing campaigns, and implications of both. The next part describes the roles that emotions play in the process of brand development. In the
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