Target Audience & Competition

Target Audience & Competition Essay example
College
Essay
Marketing
Pages 6 (1506 words)
Download 0
Introduction to the Marketing Concept There are basically five major concepts that the business operates in. These concepts are named as the product concept, production concept, selling concept, marketing concept and also the holistic marketing concept (Kotler, 2003)…

Introduction

Maslow’s Theory of Needs and its Application to Marketing In case where an individual worker like for example needs more money for meeting his needs it is obvious that he needs to work harder for doing so. According to Maslow there are physiological, safety and security, social, esteem and self-actualization needs that happen to be really important (Adair, 1996). By putting in the hard work the individual can try to meet his need and later can also put in the necessary effort and time to win the desired reward. Here we can also use the Expectancy theory where an individual worker puts in efforts to adjust his personal motivational levels to that of her or his colleagues. Maslow's hierarchy of needs identify five basic areas of needs that most humans experience. First is the physiological or the basic life survival needs then comes the safety and security need after that is the social need that includes belongingness and love after which comes the self-esteem and the fifth need is the self-actualization. Maslow found out that a person moves form one need to another after he has met a need. Like if he meets the needs at level one, then he moves toward the next, and then the next and so on. Maslow found out that decision making and human behaviour are motivated by one of any five need levels in the hierarchy model he presented. ...
Download paper
Not exactly what you need?

Related papers

Perfect Competition
The market with perfect competition according to Baumol & Blinder (2011) is characterized by many small buyers and sellers such that none can influence market conditions; all firms are price takers. The products sold are identical and have close substitutes and this makes it hard for such a condition to be met for in reality, a market has differentiated products due to technological innovations.…
Target Marketing
Target marketing is not all about breaking a market into various small segments and attracting the attention of the marketers confining their focus on a few key sections of the market. The implication of target marketing suggests that various considerations should be taken into account with the purpose of identifying the customer groups who are to be targeted. It is worth mentioning that…
Target Market Strategy
This piece of research paper presents a fictitious product, called E-walker, and examines how STP strategy would help the company enter the markets and thus to achieve marketing success. E-Walker to meet emerging needs of new generation Today’s market is dominated by large numbers of electronics and computerized or digitized products. Electronic shoes and slippers seem to be a very new idea to…
Starbucks Coffee and Its Target Audience
According to the Italian tradition coffee houses are like a place for conversation and that provides the customers with a sense of community. From the very beginning Starbucks has been a very different company. The company has not only celebrated the coffee and rich tradition but also successfully brought a feeling of connection. The company endeavors to bring an exceptional experience to the…
Target Corporation
After SWOT analysis the report contains analysis of macro environment of the company which includes details about its economy, culture, politics and technology. The overall report is followed by a conclusion stating what has been mentioned and discussed in the report. Introduction Target Corporation, an American retailing company with its headquarters in Minneapolis, Minnesota is among the second…
Individual Target Market Paper
Basing on the consumers’ essence in the distribution of the producers or the suppliers, there is need to evaluate various aspects of the customers in the market. A company should uphold excellent delivery of its products or services to the consumers in the market. Nonetheless, effective marketing would only result after a comprehensive product or service identification. Therefore, this exercise…
Audience profile
The potential customer for the company has been divided into two groups, one group is males and females aged between 19 to 35 years who are single or live together with a partner (no children); the other group is young families with children, where the parents are aged between 25 to 40 years. On the basis of the findings, the following table has been created to illustrate the products and its…