Got a tricky question? Receive an answer from students like you! Try us!

Target Audience & Competition - Essay Example

Only on StudentShare
College
Essay
Marketing
Pages 6 (1506 words)

Summary

Introduction to the Marketing Concept There are basically five major concepts that the business operates in. These concepts are named as the product concept, production concept, selling concept, marketing concept and also the holistic marketing concept (Kotler, 2003)…

Extract of sample
Target Audience & Competition

Maslow’s Theory of Needs and its Application to Marketing In case where an individual worker like for example needs more money for meeting his needs it is obvious that he needs to work harder for doing so. According to Maslow there are physiological, safety and security, social, esteem and self-actualization needs that happen to be really important (Adair, 1996). By putting in the hard work the individual can try to meet his need and later can also put in the necessary effort and time to win the desired reward. Here we can also use the Expectancy theory where an individual worker puts in efforts to adjust his personal motivational levels to that of her or his colleagues. Maslow's hierarchy of needs identify five basic areas of needs that most humans experience. First is the physiological or the basic life survival needs then comes the safety and security need after that is the social need that includes belongingness and love after which comes the self-esteem and the fifth need is the self-actualization. Maslow found out that a person moves form one need to another after he has met a need. Like if he meets the needs at level one, then he moves toward the next, and then the next and so on. Maslow found out that decision making and human behaviour are motivated by one of any five need levels in the hierarchy model he presented. ...
Download paper
Not exactly what you need?

Related Essays

Perfect Competition
The market with perfect competition according to Baumol & Blinder (2011) is characterized by many small buyers and sellers such that none can influence market conditions; all firms are price takers. The products sold are identical and have close substitutes and this makes it hard for such a condition to be met for in reality, a market has differentiated products due to technological innovations. An example of such products includes agricultural products such as a bushel of wheat. Firms are free to enter or exit the market without any problem and also the factors of production are mobile. The…
5 pages (1255 words)
Target Marketing
Target marketing is not all about breaking a market into various small segments and attracting the attention of the marketers confining their focus on a few key sections of the market. The implication of target marketing suggests that various considerations should be taken into account with the purpose of identifying the customer groups who are to be targeted. It is worth mentioning that ‘Marketing’ is termed as the art of creating wants among people who gradually turns out as the potential customers of the product and/or services rendered. According to Smith (1956), segmentation of…
4 pages (1004 words)
Target Market Strategy
This piece of research paper presents a fictitious product, called E-walker, and examines how STP strategy would help the company enter the markets and thus to achieve marketing success. E-Walker to meet emerging needs of new generation Today’s market is dominated by large numbers of electronics and computerized or digitized products. Electronic shoes and slippers seem to be a very new idea to such a marketing concept. The electronic shoes and slippers from the E-Walker, a private limited company located in California, will be extremely amazing experience to the new generation sports men and…
4 pages (1004 words)
Starbucks Coffee and Its Target Audience
According to the Italian tradition coffee houses are like a place for conversation and that provides the customers with a sense of community. From the very beginning Starbucks has been a very different company. The company has not only celebrated the coffee and rich tradition but also successfully brought a feeling of connection. The company endeavors to bring an exceptional experience to the lives of its target market (Clark, Taylor 2007; Starbucks Corporation 2011) Starbucks’ target audience mainly comprises of the upscale coffee drinkers. The coffee chain provides an opportunity to its…
8 pages (2008 words)
Target Corporation
After SWOT analysis the report contains analysis of macro environment of the company which includes details about its economy, culture, politics and technology. The overall report is followed by a conclusion stating what has been mentioned and discussed in the report. Introduction Target Corporation, an American retailing company with its headquarters in Minneapolis, Minnesota is among the second largest discount providing retailer after Wal-Mart in United States. It was founded in the year 1902 and characterized as the Dayton Dry Goods Company and also one of the first Target stores which…
7 pages (1757 words)
Individual Target Market Paper
Basing on the consumers’ essence in the distribution of the producers or the suppliers, there is need to evaluate various aspects of the customers in the market. A company should uphold excellent delivery of its products or services to the consumers in the market. Nonetheless, effective marketing would only result after a comprehensive product or service identification. Therefore, this exercise intends to research on the current customer base, buyer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service. In…
5 pages (1255 words)
Audience profile
The potential customer for the company has been divided into two groups, one group is males and females aged between 19 to 35 years who are single or live together with a partner (no children); the other group is young families with children, where the parents are aged between 25 to 40 years. On the basis of the findings, the following table has been created to illustrate the products and its market more clearly. Product Product Depth SKU Target Market Organic Smoothies Blackberry and Blueberry Cranberry and Red Currant Wild Strawberry and Red Cherries 750 ml cartons 200 ml plastic bottles…
6 pages (1506 words)