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Target Audience & Competition
Pages 6 (1506 words)
Introduction to the Marketing Concept There are basically five major concepts that the business operates in. These concepts are named as the product concept, production concept, selling concept, marketing concept and also the holistic marketing concept (Kotler, 2003).
Maslow’s Theory of Needs and its Application to Marketing In case where an individual worker like for example needs more money for meeting his needs it is obvious that he needs to work harder for doing so. According to Maslow there are physiological, safety and security, social, esteem and self-actualization needs that happen to be really important (Adair, 1996). By putting in the hard work the individual can try to meet his need and later can also put in the necessary effort and time to win the desired reward. Here we can also use the Expectancy theory where an individual worker puts in efforts to adjust his personal motivational levels to that of her or his colleagues. Maslow's hierarchy of needs identify five basic areas of needs that most humans experience. First is the physiological or the basic life survival needs then comes the safety and security need after that is the social need that includes belongingness and love after which comes the self-esteem and the fifth need is the self-actualization. Maslow found out that a person moves form one need to another after he has met a need. Like if he meets the needs at level one, then he moves toward the next, and then the next and so on. Maslow found out that decision making and human behaviour are motivated by one of any five need levels in the hierarchy model he presented. ...
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