Coca Cola Name of the Student: Name of the Professor: Name of the Course: Date: Section 1: Introduction Coca Cola is a type of effervescent soft drink that is sold or distributed in restaurants, stores and various vending machines all over the world (“Brands”)…
John Pemberton died within two years of invention and the brand was then purchased by Asa Candler in 1889. The beverage was initially sold at 5 cents for each glass in Jacob’s Pharmacy. The company expanded its operations mostly within 1900 to 1920. The marketing strategy of Asa Griggs Candler has helped the product to lead the market of soft drinks all throughout the twentieth century (“The Chronicle of Coca-Cola: The Candler Era”). The Coca Cola Company manufactures concentrated coca cola or coke. This concentrated product is sold to all the licensed bottlers of Coca Cola who sell these products all over the world (“Overview”). The bottlers have territorial contract with Coca Cola Company and they produce the finished products of the company in bottles or cans from their initial concentrated state and then sell them all over the world. Occasionally there are other cola drinks available which are sold under the same brand name of ‘Coca Cola’. The most common drinks in this form are Caffeine free Coca Cola, Coca Cola Cherry, Diet Coke Caffeine free, etc. The Coca Cola brand has been ranked as the most valuable brand in the world on the basis of Interbrand’s best global brand in the year 2011. ...
Moreover, the reason behind choosing coca cola is its unique taste and saltiness (“Family, Food and Coca Cola”). However, presently it has been seen that the customer preferences towards non alcoholic drinks like Coca Cola is changing because of the increasing health concerns, demand of other alcoholic competitive products in the market and changes in the life style of the consumers (“The Five Mega-Trends Shaping Tomorrow's Customers”). The five mega trends of the customer’s preferences would be driving the beverage industry. They are: mass urbanization, aging population; rise of the middle class globally, changing technology and concern of people related to sustainable society (“COKE CEO: These Five Consumer Mega Trends Are Changing the World”). Among all top beverage producing companies PepsiCo is having huge demand among the consumers. Thus, Coca Cola faces high competition from PepsiCo. There has been increasing demand of Coke Zero product of the Coca Cola Company in the market in order to satisfy the health conscious customers (“How Coca Cola Keeps Up with Shifting Consumers Demands”). This product is found to have higher penetration in the market because of men rather than women. However, it has also been found that the college students have great affinity towards varieties of Coke like Diet Coke, Coke Zero and Coca Cola Classic. The next portion of the study would be conducting a primary open ended survey by means of an interview of the potential customers of the brand ‘Coca Cola’. The customers who were focused while conducting the research belonged to the young age group. Primary Research Do you think that packaging, taste and calories are three important ...
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The company intends to be a great place to work for its employees and at the same time be a highly effective, lean and fast-moving organization. Coca-Cola strives to maintain lasting relationships with its suppliers and customers. As a responsible citizen of the society, the company works for the betterment of the communities that it operates in.
Coca cola in general was invented in 1886 by a man named john Pemberton. Since then the company has expanded and is currently serving more than 200 different countries. Coca-cola is a global company; however, the culture appears to be the same regardless of the location the company is in.
This implies that for many people, it is essential to remain healthy in order to feel secure and fulfilled. As such, many products sold today can also be marketed to bring additional health benefits, as well as already catering or appealing to people of more basic needs such as food and water.
Coca-Cola has entered in the Indian market in the year 1970 and it is regarded as the first multinational soft drink company in India. Until 1977, the company was prominent brand of soft drink products in India. However, because of policies enacted by ‘Foreign Exchange Regulations Act’, the company left the business in India.
The other thing is that the company has been able to launch new products which have equally performed well in both local and international market. For instance, its bottled water product is the proof of this. In terms of revenue collection, the bottled water market in the U.S.
In the world of business, there are very few images that are as well recognized as the Coca-Cola brand. It is known in the furthest locations of the globe and marketers today look to that brand as a model of their marketing power.
The company provides employment to most individuals worldwide, and they are committed to supporting most development programs.
According to the enterprise profile, Russia has a complex government structure. In addition to, Russia has a high level of corruption, which is
Further information was about the company was obtained from a book about Coca-Cola company. Coca-Cola's SEC filings were obtained from the US Securities and Exchange Commission official website.The Coca-Cola Company is a corporation that operates as a manufacturer, retailer and marketer of non-alcoholic beverages syrups and concentrates.
In the financial year of 2014, Coca-Cola managed to register a gross profit of 28, 109,000 dollars. After deduction of operational expenses, the company’s net income was 7,098,000 dollars. A global growth in volume of 2% and an increase in cash operations to 10.6 billion dollars were noted in the 2014 financial year.
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