Got a tricky question? Receive an answer from students like you! Try us!

Marketing Plan Outline - Assignment Example

Only on StudentShare
Author : feestjamaal

Summary

Contents 2 2.0 Situation Analysis Overview 4 2.1 Market Summary 5 2.2 SWOT Analysis 7 Strengths 7 Weaknesses 7 Opportunities 7 Threats 7 2.3 Competition 8 2.4 Product/Service Offering 8 2.5 Keys to Success 9 2.6 Critical issues 10 3.0 Marketing Strategy Overview 11 3.1 Mission Statement 11 Our Vision 11 Our Mission 11 3.2 Marketing Objectives 12 3.3 Financial Objectives 13 3.4 Target Markets 14 3.5 Positioning 14 3.6 Pricing Strategies 15 3.7 Marketing Attack Strategies 15 3.8 Marketing Research 16 References 18 2.0 Situation Analysis Overview The marketing plan is to introduce a new service in Bakersfield, California…

Extract of sample
Marketing Plan Outline

Market Summary: This section provides the credibility of entering the chosen market of Bakersfield. Currently people are more reliant on dry cleaning services for being busy and over equipped with the work-life balance. This factor provides the company to enter the market with newer and better facilities, like home deliveries. SWOT Analysis: reveals that currently the company has the resources and abilities to enter this market. There are no strict rules and regulations surrounding this area of business. People are welcoming new and better services with limited time available to them for dropping and picking up their clothes and other items. The strength, hence, lies in delivering the services at their door step, suing technologies to make it easier for them to avail the services and providing better results than others. Competition: Wash N Dry and Today Dry cleaners are the closest competitors with many recurring and satisfied customers. However, the service differentiation of providing home delivery facility is an obvious benefit for the clients. ...
Download paper

Related Essays

The UK yoghurt market (marketing plan)
Yoghurt is used to supplement the main diet. Various developments have been registered in the production and marketing of this product in different markets across the globe. Different production companies have developed different brands of the product leading to an increased competition in the market. Besides, other related milk products give stiff competition to yoghurt in the market. The company that is to succeed in the market has to be sensitive and able to respond to the changing market trends. It has to develop a product brand that meets the changing needs of the clients. The…
13 pages (3263 words)
Marketing plan for the healthcare entity (smoking campaign)
This essay discusses the negative impact of smoking to human health. Again and again, many people including the younger generation have become addicted to this extremely dangerous habit. Smoking not only endangers the health of the one who is actually doing it, it also affects the people surrounding the smoking individual. Smoking addiction, passive smoking, and cigarette smoking in public areas are serious matters, which have to be addressed at this point. In the UAE, cigarette smoking is one of the primary causes of lung diseases and death. While there have been reports of increasing rate of…
16 pages (4016 words)
Marketing Plan
This essay is aimed at discussing the various aspects of and issues related to marketing plan. In this context, first the role and nature of a marketing plan is discussed. Next, the structure of a standard marketing plan is explained. After that, there are the sections in which elements of marketing plan are elaborated sequentially. The links between marketing plan elements are discussed in the following section. In the section of assumptions, there is a discussion related to the common misconceptions regarding the marketing plan as a whole. Reputable journal, text, and Internet based sources…
12 pages (3012 words)
Marketing Plan
The sports drink is prepared through a blend or combination of water, electrolytes and carbohydrates with an aim of helping athletes to recover the electrolytes and energy that is lost during vigorous sports activities. The scientific formulation is presented by the PepsiCo to its market through variant brands such as orange, lemon lime, strawberry kiwi, citrus cooler, fruit punch and blue cool (MarketWatch, 2010). Industry Definition Regardless of the improved performance of the brand in the market, the level of competitiveness in the sports drink market has increased significantly. This is…
6 pages (1506 words)
Marketing Plan of Red Bull
Prior to any degree of success due to the introduction of a new product, the firm in question must research the market as well as the potential consumers of whatever good or service they are attempting to integrate with the consumer base. As a function of this level of research presented in the essay, it is possible for the firm to gain key insights into the best ways in which a given product is able to be integrated and prove to provide an overall increase in profitability. The researcher also analyzed it as a function of understanding for the need of marketing research and understanding with…
6 pages (1506 words)
Social Media Marketing Plan
This essay describes the social media merketing plan for the Lips-to-Go restaurant. The researcher concluds that Lips-To-Go will need to develop a new and well planned online presence plan. Social media is becoming such a serious issue with regard to businesses managing their image and their interactions with the public that most businesses are taking it a notch higher by hiring a whole team of professionals to manage their social media platforms. Lips-to-Go should not be left behind in this because if fails, its competitors will beat it on this end, and this could have dire consequences on…
9 pages (2259 words)
Marketing Plan for Ferrero
Situation analysis PEST Analysis Political Analysis Majority of the markets in which Ferrero is operating, possesses a stable and sound political scenario. As the key markets that Ferrero serves are United States of America, European Union and East Asia, Ferrero maintains healthy relationships with governments and chamber of commerce in countries falling in this region. This piece of information can be supported by the fact that Ferrero has already won a number of continental and international awards for quality of its products and ability to cater a diverse customer base with efficient…
9 pages (2259 words)