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Consumer Behavior phenomenon analysis - Essay Example

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Undergraduate
Essay
Marketing
Pages 3 (753 words)

Summary

Whereas it is oftentimes easy to analyze the way in which consumers and interact with the given product or service in an established market for an established firm, seeking to do the same process for a relatively new firm or product offering is a different scenario entirely…

Extract of sample
Consumer Behavior phenomenon analysis

Through such analysis, it is the hope of this author that the reader will gain a more definitive and firm understanding with regards to the taxi application market and the way in which new startups are seeking to rapidly integrate and provide needed services for consumers within a given market. By utilizing this particular market as a microcosm of the way in which consumer interaction with given good service takes place in the way through which consumer demands as a two-way street upon the way in which marketers engage consumers, the reader will be able to come away with a more profound and delineated understanding of the way through which the process take place in a new and expansive market. The first question that will be discussed is with regards to the ultimate benefit that the consumer retains from integrating with the given service. Both articles references the fact that taxi apps have come to be a way through which the consumer’s life is greatly simplified and the process of ordering a cab to a specific geographic location does not require an individual to be physically present upon the telephone with a dispatcher. ...
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