Case study 2 - Essay Example

Only on StudentShare

Extract of sample
Case study 2

Demographically, the target market consists of women with varying income levels, and educational backgrounds, while they are generally part of the Gen X and Gen Y markets.2 Psychographically, Singh sees the global market as a composition of independent women who are smart and not afraid to take risks.3 Behaviorally, the markets are differentiated across regions, and to some extent, across nations. Regions are different, in that Asia tends to imitate Western trends, while Eastern Europe is not as similar in beauty trends as Western Europe.4 For example, some Indians want the latest global brand, not the ones based on local trends. ...Show more

Summary

The Global Brand Face Off: Should Espoir Take Its New Branding Initiative Global? Name University 29 September 2013 At present, Espoir Cosmetics does not have a global brand image that is consistent for all country heads. For instance, Vasylko Mazur, the head of Espoir’s operations in Eastern Europe, believes that as a beauty business, Espoir will be better off using a beauty queen as an endorser, instead of a global marketing campaign that depends on an international American film and its actors, while Natasha Singh, the executive vice president and global marketing officer, thinks that “the Espoir woman is smart, independent, a risk taker,” and not someone who identifies with beauty p…
Author : qschuppe
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Case study 2"
with a personal 20% discount.
Grab the best paper

Related Essays

An Australian Airline (Qantas)
This paper analyzes the proposed recommendations for Qantas airlines and provides alternative strategy identification and discussion considering gap analysis and changes in the current marketing strategy. The author of this paper presents implementation of each strategy, its expected results and solution.
12 pages (3000 words) Essay
The roles of management in business: Case Study on ABE books
The case study on AbeBooks Company depicts clearly the roles of management in business. AbeBooks have a good team at work behind the scene. In as much as the case study majorly focuses on management trying to find means of recruiting and maintaining some of their staff from quitting jobs, majority of the employees display exceptional skills.
7 pages (1750 words) Case Study
Cola Wars Case Study
The economics and profile of the US carbonated soft drinks (CSD) industry was initially presented, prior to delving into the evolution of the US soft drink industry, where the cola wars started and transcended through diverse time periods. With new challenges that emerged in the late 1990s, Coke and Pepsi’s struggles to adapt to the changing environment and competitive pressures were expounded to finally seek the paths available to both institutions in the CSD industry.
8 pages (2000 words) Case Study
Strategic Marketing Case Study
Effectively, the company started investing in acquiring business that gave the company high-profit margins instead of low-profit margins. In this case, the company had realized that the products that gave the company low-profit margins were not centered on fulfilling the needs of the customer.
4 pages (1000 words) Essay
Case Study 2
Consumer motivation is an internal drive which is goal directed and most commonly portrays a desire for a product or service. This behavior results in the satisfaction of customers` needs and wants. These needs and wants could be psychological and physiological and are satisfied through either the purchase of goods and services or through the use of these products.
6 pages (1500 words) Case Study
Case Study
Prozac’s patent right was expected to expire in December 2003 (1). Even before it expires, Eli Lilly and company had to find a new successor for Prozac (7). Other pharmaceutical companies such as Barr Laboratories have been waiting for the right moment to enter the market by selling generic drugs that are similar to Prozac (i.e.
7 pages (1750 words) Case Study
Case Study 2
It is observed that a corporation that is growing its net income or decreasing its product costs is acknowledged to be ‘improving its bottom line’. There generally exist four evaluation points related to bottom line which include analyzing, developing, implementing and evaluating (SlideShare Inc., “Bottom-line Evaluation: Measuring Results from”).
5 pages (1250 words) Research Paper
Marketing Planning and Strategy (Marketing Yourself)2
I perceive my enrollment in this course as a want because marketing profession has become vital to satisfy my desires and to achieve my long term goals these days. As
1 pages (250 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT