Effective Advertising - Essay Example

Only on StudentShare
Advertising is one of the promotion tools that firms use to interact with the consumers. Known as above-the-line-promotion sometimes, it is a paid-for interaction with the customers to inform or persuade about the product the company is providing, e.g. TV or Magazine advertising. Advertisements are generally focused towards the right target market by opting for the right communication bridge i.e. Media. But it is also true that many people who are not willing or able to buy the product may see the advertisements too. Outstanding advertising operations can lead to increased consumer awareness and turnover for the product, thus positivity can be achieved such as brand loyalty. There are two types of advertising: Informative and Persuasive. Informative are adverts that give information to potential purchasers of a good, instead of just trying to create a name. Price or features of the product can be written on it, or to be more relevant, places where the product can be found. Firms use this type of advertising because it is effective when it is trying to stimulate introductory interest in consumers for the product that is not been known before, or trying to inform about the design or specifications. Another type of advertising is persuasive advertising. This is needed to create a distinctive notion of the product, although it doesn’t reveal all the information of the product i.e. price or place it can be found at, or materials used to create the product. ...Show more


Advertising is one of the promotion tools that firms use to interact with the consumers. Known as above-the-line-promotion sometimes, it is a paid-for interaction with the customers to inform or persuade about the product the company is providing, e.g. TV or Magazine advertising…
Author : selena25
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Effective Advertising"
with a personal 20% discount.
Grab the best paper

Related Essays

What Makes Advertising Effective?
What Makes Advertising Effective? Advertisements were created mainly with the intention of attracting the customers, so as to make them buy or utilize products, services, etc. Although the general thing is customers may buy the products or utilize the service through their hands and other physical parts, only if the mind of the customer is enticed by the particular product or services, the buying as well as the utilizing process will be initiated.
7 pages (1750 words) Essay
Advertising Research System
Advertising is one of the biggest investments that companies make in a brand. As such it’s often necessary to conduct research prior to, after or during advertising campaigns to establish if the investment in the brand was worth it. By conducting an advertising research some of the key questions that marketers will seek to answer includes will/did advertising work?
2 pages (500 words) Term Paper
Advertising Ad Plan
Most of the competitors in the food industry use television.The use of magazines also proves to be frequented media of advertising. Some countries provide the compliance policy for the advertisements on offer. Countries like Canada require the advertisements done on radio and television to comply with the Foods and Beverage Clearance Section of advertising Standards Canada.Now, there is no centralized rules come in play to facilitate published advertisement regarding foods and beverages.
3 pages (750 words) Essay
Types of Advertising
Advertising can be defined as an activity or act of promoting goods or services by drawing the interest of the public through electronic, print or broadcast media. Electronic media may include; use of television sets, radios for audio communication, the internet, smart phones, billboards, etc.
4 pages (1000 words) Essay
Development and creation of effective advertising
Advertising is a form of communication in the marketing section used to drive a certain feeling to the people through persuading, manipulating an audience to continue to take some new action towards the product being advertised.This mostly focuses to drive consumer’s behavior with respect to the commercial offering, despite that political and ideological advertising is also common.
8 pages (2000 words) Essay
The Home Depot in Chinese Market.
As such, do it yourself culture involves cutting costs and an increased sense of independence for those that engage in it since it allows home owners and individuals to improve their homes and even fix problems in their homes by themselves without the need for independent contractors.
12 pages (3000 words) Essay
Effective Advertising
Moreover, business needs to interact positively with its customers. This is easily achieved by having positive advert delivering a message in a different form of business. This way, the business is able to establish its loyal customers to their product, and at the same time, this enhances profit making of the business.
8 pages (2000 words) Book Report/Review
Students will be required to research the topic of "Effective Advertising" and write a literary review and analysis.
In such context, Bruce (659-673) found that global firms are not only competing in terms of product offering, price, service benefits but also they are competing in terms of advertising campaigns. In simple words, advertisement can be defined as the paid form of communication from the side of marketers to promote a new product, service, idea of theme in order to encourage end users to take persuasive actions (Bruce 659-673).
7 pages (1750 words) Assignment
Using PEST (political, economic, social/cultural and technological factors) analysis, develop a marketing strategy document for a product of your choice to sell in an emerging newly industrialised economy in Asia, Latin America or Africa.
China is emerging from its traditionalist past and taking a more capitalistic approach to lifestyle, considering ostentatious and generic consumption to be lifestyle fulfilment opportunities. At the same time, there is a
16 pages (4000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email