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Report on Public Relations - Assignment Example

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Report on Public Relations

PUBLIC RELATION Public relation is concerned with reputation of the company. It is the result of the organizations’ perception that is developed from the organization’s conduct, attempt of an organization to derive certain perception and behavior towards its products and services. Also it is aimed at extracting the perception of stakeholders about the organization. This in turn enables organization to build the mutual understanding and goodwill with stakeholders. Stakeholders include customers, employees, suppliers, investors, regulators and journalist (Green, 2009). Nowadays the competition in every industry has been highly increased. Every company in the industry seeks to get the competitive advantage by differentiation and reputation management is considered as one of the most effective tool to get the competitive edge. Two factors are very important in public relations i.e. communication with all the stakeholders and the relationships with all stakeholders which is also the central idea of above definition. The comments and opinion of stakeholders actually defines the company’s reputation. ...
This advertisement was designed with the purpose of reducing the impact of the rising debate regarding the public health concerns over soda products (Daily News, 2013). The message was conveyed about the Coca-Cola’s record of giving drinks with smaller amount of calories since it is available in the market. It also lobbied against comments that gaining weight is the outcome of consuming too many calories of any type-it’s not just soda (Daily News, 2013). Similarly, Apple, tech giant of USA, is lobbying with government and other politicians for zero percent tax rate (Steimle, 2013). Hence, PR plays has gained critical position in business. PUBLIC RELATION CONTRIBUTION TO ORGANIZATIONS The stiff competition in all the industries has made the companies to focus on its public image to get the competitive advantage. The following are the functions of public relations that can impact on any kind of business or organization. The application of public relation is discussed in the general view. DEVELOPING IMAGE AND RELATIONS Public relation employees works with the top level executives of the company to formulate an overview of how the organization desires to be perceived in the consumers’ perception, suppliers, government and other regulatory bodies as well other pressure groups.. This focused engagement develops on precise the accurate message or communication. Organizations make a plan on the extensive yet focused outlines of a reputation building campaign to spread that message in to the desired set of group (L'Etang, 2006a). OUTREACH STAKEHODLERS COLLECTIVELY THROUGH EVENTS AND EXPAND CUSTMOER BASE The professionals of public relations organize events to lift up the image or profile of the organization ...Show more

Summary

PUBLIC RELATIONS INTRODUCTION Nowadays, Public relations are considered a very important part of organizational strategy. A large number of organizations are moving towards the public relations activities to engage the stakeholders with company. Customer engagement and getting consumer insights are the basic purpose of public relations activities (Phillips, 2001)…
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