Report on Public Relations - Assignment Example

Only on StudentShare

Extract of sample
Report on Public Relations

PUBLIC RELATION Public relation is concerned with reputation of the company. It is the result of the organizations’ perception that is developed from the organization’s conduct, attempt of an organization to derive certain perception and behavior towards its products and services. Also it is aimed at extracting the perception of stakeholders about the organization. This in turn enables organization to build the mutual understanding and goodwill with stakeholders. Stakeholders include customers, employees, suppliers, investors, regulators and journalist (Green, 2009). Nowadays the competition in every industry has been highly increased. Every company in the industry seeks to get the competitive advantage by differentiation and reputation management is considered as one of the most effective tool to get the competitive edge. Two factors are very important in public relations i.e. communication with all the stakeholders and the relationships with all stakeholders which is also the central idea of above definition. The comments and opinion of stakeholders actually defines the company’s reputation. ...Show more

Summary

PUBLIC RELATIONS INTRODUCTION Nowadays, Public relations are considered a very important part of organizational strategy. A large number of organizations are moving towards the public relations activities to engage the stakeholders with company. Customer engagement and getting consumer insights are the basic purpose of public relations activities (Phillips, 2001)…
Author : jaydon99
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Report on Public Relations"
with a personal 20% discount.
Grab the best paper

Related Essays

Public Relations and Advertising in China
First of all, a successful company should have a good enough image for its customers to be returning and loyal. That is the task of public relations. Secondly, a company should make end users aware of the existence and benefits of its goods or services, as well as the company itself.
6 pages (1500 words) Essay
Consultancy Skill and Organisational Change
The vitally of change is evident in the adjustments made by organisations in their goals. There are several elements that contribute to this observation. External and internal changes are usually the classification maintained by organisations.
13 pages (3250 words) Essay
Target Corporation Supply Chain Managment
Target Corporation is a US based company, which was started by Dayton Family in 1962, and it has become the largest retail chain store by operating in 49 states of US (Target, 2012). Overview of Target’s Supply Chain The merchandise imported from other countries is saved in the distribution centers of the company that are located on the different coasts (Tirschwell, 2008).
5 pages (1250 words) Research Paper
Advertising and public relations
Brand Identity Model 19 Introduction The present increasing complexities as well as unabated conditions of the global business environment often tend to involve different constraints concerning the business performances of the organisations and the environments where they exist.
9 pages (2250 words) Essay
Public Relations
In this era, the field of public relations has become an essential requirement for businesses; because they are laced with persuasion skills and have the art of convincing people while staying impartial. The services provided by public relation managers include press dealings, communicating with employees, and representing organizations at conferences.
3 pages (750 words) Essay
Public Relations
There has been considerable pressure observed in the non-profit sector in the recent years for developing PR as one of the core competencies. Many NPOs have already been engaged in performing PR at different occasions. However, these NPOs have been criticized to completely embrace the practice of PR.
13 pages (3250 words) Essay
Public Relations
In this regard, public relations is part of top management's function which undertakes to evaluate, measure, and influence the public's attitudes, sentiments, opinion, and perception of the organization. In a strictly marketing point of view, public relations seeks to influence a firm's buyers or customers in a positive way such that it will be able to guide their buying patterns and behaviors.
3 pages (750 words) Essay
Public Relations
PR aims to convince stakeholders who include employees, partners, investors and the public to uphold a desirable perception of an organization. Although PR bears a level of resemblance to advertising, they differ because advertisers intend to sell services and products, while PR managers put their emphasis on shaping an organization’s image.
4 pages (1000 words) Essay
Public Relations
Public relations play an eminent role in this regard. The canvas of public relations can be sketched widespread because there are several fields that emerge to formulate this important phase. Establishing workplace environment that would benefit all the employees equally is beneficial.
4 pages (1000 words) Essay
Assignment
As a result of their high nutritional value, they are mainly targeted to the customers who are very much conscious about their health. The products are currently available online and around the metro areas of New York, but as soon as
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT