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Communications Plan ‰_Б Context Analysis ‰_Б Promotional Objectives ‰_Б Marketing Communications Strategies ‰_Б Promotional Mix
Pages 8 (2008 words)
Communication Plan Abstract Based on this theoretical underpinning, the study aims at analysing the case of Metabical, which is a weight-loss drug newly proposed by the Cambridge Sciences Pharmaceuticals (CSP), with reference to the study presented in Quelch & Beckham (2010)…
An effective communication plan acts as a guide to the marketing managers in the company to maintain a better cooperative relationship with the targeted customer group through an enhanced ability to suffice customer needs (Lyles, 2002). It is also argued to be an effective tool to build trust amid the customer groups, which not only stimulates greater volume of customers purchasing the offered service/product, but also ensures long-run stability in the organisation-client relationship (Andersen, 2001). Context Analysis Cambridge Science Pharmaceuticals (CSP), as an international healthcare company, puts principle emphasis on marketing, manufacturing and developing medicinal products that treat gastrointestinal diseases, metabolic disorders, and immune deficiencies along with other chronic and acute medical conditions. Notably, the study in Quelch & Beckham (2010) reflects that majority of the US residents are facing problems related to overweight and obesity, which includes almost every age group with dissimilar perceptions. This rating apparently advocated that one of the major causes for the preventable death toll in the US was diseases of health issues resulting from overweightedness and obesity. ...
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