Moreover, Clarks through its IT hub has managed to obtain customer engagement in that has helped the Company to gain a competitive edge against rival companies in the shoe industry. Clarks offers high quality products to the shoe market within competitive prices as they manufacture their shoes in Vietna (Chan 2011: 218). According to research, the improvement of living standards worldwide has allowed for increased consumer spending rates with an increase of professionals and their demand to dress the part. Remarkably, Clarks has utilized technology in many areas of its operations such as e trading and online retailing to boost its sales (Mort 2005: 57). Secure online transactions have made trading for Clarks to be easier and effective as it has grown to include home shopping. In order to achieve marketing segmentation success, Clarks must ensure that it breaks down its broad market that uses different avenues to access information. Lastly, will Clarks to continue to offer shoe varieties for women, children, and men and which the Company intends to increase its consumer market Situational Analysis in Clarks Shoe company Introduction C. and J International Ltd. popularly known as Clarks Company is an international shoe company based in Britain with the company registering significant sales in shoes as at 2010. The company stands as the thirty-third largest privately owned enterprise in the UK whose ownership is by the Clark family with eighty-one percent while the remaining fraction belongs to employees and other stakeholders. As at 2011, the company had at least one thousand stores in a hundred and sixty countries worldwide. The company started operation in 1825 through the Clarks brothers namely Cyrus and James who started by making slippers from sheepskins, but evolved to become of the leading global shoe brands in Europe and in other continents. In recent times, Clarks shoes have gained popularity in Jamaica through a popular Jamaican artist to the extent that they sell out on shoe shops only for thieves to target them. The iconic shoe styles attached to Clarks Shoe Company include Wallabees, Desert Treks and Desert Boots with C & J Clark brands including Indigo, Artisan, Bostonian, Ravel shoes and K Shoes, among a list of many others. In terms of consumers, Clarks offers shoe varieties for women, and men and which the Company intends to increase its consumer market through renowned pop stars, print advertisements and through social media. The advertisement features that Clarks utilizes are through posts on glamorous magazines and on websites, but still maintaining its marketing ideals. The use of print ads is essential for Clarks Company because of their intent to reach out to a wider women consumer target because most of them read glamorous magazines. Presently, this company has an average of $800 million in turnover with the annual shoe sales amounting to thirty eight million pairs of shoes. Clarks has also grown in terms of product innovation to establish new generation active footwear from the old manufacture of professional boots. Task One: Situational Analysis In order for Clarks Company to compete in a global shoe market, its positioning of its various stores is
Module code Name, Clarks Shoe Company, Student number Word count of each part of the report Executive Summary (219 words) Introduction (316 words) Task One: Situational Analysis (805 words) Task Two: segmentation, Targeting and Positioning (483) Table of Contents Table of Contents 2 Executive Summary 3 Introduction 4 Task One: Situational Analysis 6 S.W.O.T analysis of Clarks Company 6 PLEST Analysis 8 Task Two: Segmentation, Targeting & Positioning 10 Market segmentation theory 10 Bibliography 12 Executive Summary C…
While discussing the market prospects of the UK region from the economic point of view, it has to be said that the nation of UK forms a core and vital component of the group of entire Euro zone. The Euro zone which comprises of many small western nations like Greece, Spain, Portugal, Ireland, France, Germany etc has been under constant crisis over the last couple of years because of build-up of huge amounts of government debts in the previous years.
SWOT model has been used for internal analysis while PESTLE model has been used for external analysis. The internal and external analyses are not mutually exclusive. In addition, Porter’s 5 forces model has been applied to carry out an analysis of the competition and key members of the supply chain.
Analysis of the market trends and search of viable information about what the competitors are involved in is useful in making correct decisions which will ensue that the company sustains its operation while providing value to its customers. Conducting a situation analysis for the company is important since it will help in determining the strengths, weaknesses, opportunities and threats facing the company hence enabling it make informed decisions that will spearhead it to success.
It sells both branded goods and has become popular not only in UK but also other countries. They have different departments and wings such as their discount wing and their aim is to keep their customers happy. The success story is due to their placement to the right customers at the right time and by the best possible way.
One of the ways that global health can be readily improved is by reducing the number of deaths that occur as a result of diarrhea and dehydration each and every year. Conservative estimates state that around 1.8 million individuals die annually as a result of these compound killers.
Market segment are relatively homogeneous groups of prospective buyers that result from the market segmentation process. Market segment can be built up in many ways. One common method is to identify preference segment and they are: i) Homogeneous preferences ii) Diffused preference and iii) Clustered preference.
The success story is due to their placement to the right customers at the right time and by the best possible way. They have had some failures such as targeting to kids; however, they have managed to take that in their stride and now are a bigger and better
The first two categorizations are the key drivers of the online shopping and gaming market. The later will only undertake online shopping to catch up with the times and similarly opt for games that are short in duration
2 pages (500 words)Assignment
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you another Assignment on topic Situational Analysis of the UK market for Clarks Shoes company for FREE!