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Situational Analysis of the UK market for Clarks Shoes company. - Assignment Example

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Author : brocksmith

Summary

Module code Name, Clarks Shoe Company, Student number Word count of each part of the report Executive Summary (219 words) Introduction (316 words) Task One: Situational Analysis (805 words) Task Two: segmentation, Targeting and Positioning (483) Table of Contents Table of Contents 2 Executive Summary 3 Introduction 4 Task One: Situational Analysis 6 S.W.O.T analysis of Clarks Company 6 PLEST Analysis 8 Task Two: Segmentation, Targeting & Positioning 10 Market segmentation theory 10 Bibliography 12 Executive Summary C…

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Situational Analysis of the UK market for Clarks Shoes company.

Moreover, Clarks through its IT hub has managed to obtain customer engagement in that has helped the Company to gain a competitive edge against rival companies in the shoe industry. Clarks offers high quality products to the shoe market within competitive prices as they manufacture their shoes in Vietna (Chan 2011: 218). According to research, the improvement of living standards worldwide has allowed for increased consumer spending rates with an increase of professionals and their demand to dress the part. Remarkably, Clarks has utilized technology in many areas of its operations such as e trading and online retailing to boost its sales (Mort 2005: 57). Secure online transactions have made trading for Clarks to be easier and effective as it has grown to include home shopping. In order to achieve marketing segmentation success, Clarks must ensure that it breaks down its broad market that uses different avenues to access information. ...
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