It also represents the smooth interface between the flow of goods and services for development of a positive business environment. The study will deal with the importance of marketing in the development of business strategies and also other relative business activities within the organizations. It will also highlight the various concepts of marketing which are useful in starting a business and other relative business marketing activities. Finally, the study will conclude the impact of marketing on the activities conducted by the organizations. The concept of marketing helps the organization reaching their goals in a systematic manner also with the intention of creation of customer value. Marketing has not only helped the profit oriented organizations but also to the nonprofits organizations and libraries to large extent to contribute considerably to the benefits of the society. It has supported the organizations to accomplish their goals with the incorporation of marketing concepts and the implementation of marketing techniques. Unlike the traditional marketing concepts the modern marketing lays emphasis on the customer needs through the incorporation of various technologies. The concepts of marketing have helped the organizations to identify the marketing techniques to which it can helps in restructuring, orientation of the organization. ...
For example the production department of the organization needs the concepts of marketing for the smooth physical distribution of goods and services (Gilbert, 2008). These help in the solving problem related to inventory control, cost minimization and that too within certain limits. It terms of distribution purposes and is solely responsible for the sales response to the company stimuli and also focuses on target markets and buying behaviour. The inclusion of concepts of marketing in providing specialised customer service helps in the goals and objectives, establish the interdependence of physical distribution and marketing (Gupta, 2009). Certain marketing concepts like segmentation, positioning, targeting, exchange transactions, relationships and networks, marketing channels, supply chain and completion help the organization for improvisation overall. This concept assists the organization in several ways for the process of quality control, service and product development by taking into account the customer needs and services, awareness of their services etc. It also helps in determining and evaluation of the appropriateness of the existing activity that leads to the development of the product and services. Implementation of the marketing activities help in the business, profit and non profit oriented organizations. However, the manager need to utilize and comprehend certain components of marketing theory which help then in realizing the differences and also the distinguishing between different marketing concepts for selling, promotion, public relations and other functional aspects that are an integral part of the marketing process. It helps in the total contribution of the marketing implementation activities which contribute to the overall ...
Cite this document
(“Utility of Concept of Marketing to Organizations Essay”, n.d.)
Retrieved from https://studentshare.net/marketing/106805-1-discuss-the-extent-to-which-an-understanding-of-marketing-would-be-of-use-to-organisations-other-than-businesses
(Utility of Concept of Marketing to Organizations Essay)
“Utility of Concept of Marketing to Organizations Essay”, n.d. https://studentshare.net/marketing/106805-1-discuss-the-extent-to-which-an-understanding-of-marketing-would-be-of-use-to-organisations-other-than-businesses.
The researcher develops the following research questions that need to be answered to affirm the findings: How are the marketing concept and its implementation responding to developments in the Macro-environment? Knowledge management plays a significant role in the success, in a competitive environment, thus, categorizing knowledge management as part of the marketing strategies of the organization is paramount.
With the passage of time, the definition of marketing has changed as it has included a pre-manufacture tilt to its basis with regards to a product and/or service. The marketing concept revolves around the premise that marketing shall bring in success if products and/or services are made available in a quantifiable manner to the target audiences.
Marketing concepts refer to the philosophy of the management, through which the objectives and goals of a firm can be achieved. These concepts aid in the identification of customer needs, which may be stated or unstated. The marketing concept is also known as the customer relationship management
Thus, the organization’s success in this competitive and dynamic environment is mainly determined by its ability to develop, implement, monitor and evaluate its business strategy (Roussow, 2003). In as far as marketing concept in business is concerned, it can be seen that the ideal criteria that can be used to select one depends on the goals and objectives to be achieved by the organization.
The Marketing concept is significantly important for the companies today to sustain the intense competition (Boone, 2012). The company already has a competitive edge. It has a cost advantage and it also sells its services to the high value markets. British Gas has sustained the markets very competitively.
It highlights three important aspects that marketing accomplishes. First, it recognizes the purpose of business organizations to design products which satisfy customer requirements. Marketing does not just involve offering any goods and services but business organizations should strive to offer those which offer customer value.
ing poses a great challenge to the Boeing as its products are extremely expensive and are usually bought by governments, large multi-national businesses, airlines and by some of the rich persons of the world for their personal use. This therefore necessitates that Boeing face a
However, pricing strategies are not necessarily mutually exclusive (Drummond & Ensor 163). Each single pricing strategy adopted by a given firm or company is directly linked to a marketing strategy. In this regard, consistency is a
This subsequently enables a firm to achieve growth that is sustainable in terms of revenues as well as profits. As Jimmy Iovine and Dr. Dre found creating consumer value was an essential strategy in ensuring that their brand was more successful than their competitors. This
4 Pages(1000 words)Assignment
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Utility of Concept of Marketing to Organizations for FREE!