Perma-Wood, Interlock, and Lumon.

Perma-Wood, Interlock, and Lumon. Assignment example
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Marketing
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Perma-Wood, Interlock, and Lumon Name: Course: Tutor: College: Date: Perma-Wood Solarium and Additions Perma-wood Solarium and Additions is renovation company based in Canada that provides house renovation and construction services. The company has excelled in the glazing, heat mirror, specialty wood, door and windows and HVAC services for the last 32 years of its history and still continues to enjoy a wide range of customers in this country…

Introduction

Perma-Wood has capitalized on renovation, repair and construction of wooden and glass structures targeting local customers who are either renovating or building new houses. Although the company has expressed its intention to go global, it has remained a local company since its launch 32 years ago. The organization had branded itself as a “client-oriented” organization that has remained and their service is based on the motto “our people” that is designed to mean that the organization’s employees are all geared towards “customer service” (PermaWood.com, 2013). The organization has used media industry to market its products in the famous “Steven and Chris” television program. In its marketing strategy, the company has featured quality production for its clients by the use of some its beautiful works in the media advertisement. Since the establishment of the “Wood First Movement” in Canada, the market has gained a lot of new entrants and competition has greatly increased in the wood services industry (Veniez, 2013). One of the major competitors of Perma-wood is the Black Forest Wood Company that has become a market leader in the industry. ...
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