In instruction box

In instruction box Essay example
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Marketing
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Internet-Based Channels of Distribution Name University Date Internet-Based Channels of Distribution Many a commentator has noted the contribution of the Internet and technological advancements in the business world. Closely related to the Internet are such technologies as electronic money and social media, all of which have been associated with significant changes in the ways businesses operate in the modern world…

Introduction

It is indeed not an uncommon phenomenon to encounter businesses marketing and selling their products online either through their own portals or by relying on sites owned and managed by third parties. In the first case, the company produces and markets the product online without necessarily relying on players in the traditional distribution channel such as distributors, wholesalers, and retailers. This paper will discuss how technological advancements and the Internet have impacted product distribution in the world today. The Case of Fujian Wanhua Electron and Technology Company Limited One company that relies on the Internet to distribute its products is the Fujian Wanhua Electron and Technology Company Limited. The company is based in China and was established in 1996 (Fujian Wanhua Electron & Technology Co. Ltd., 2013). The company produces a variety of electrical and electronic appliances for home, business, office, and corporate use. Some of the products that the company manufactures and markets include car alarm systems, cordless telephone communication systems, network management systems, and home/office wireless burglar systems (Fujian Wanhua Electron & Technology Co. Ltd., 2013). ...
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