the essence of "Made in Canada"

the essence of "Made in Canada" Case Study example
Undergraduate
Case Study
Marketing
Pages 11 (2761 words)
Download 0
Name: Instructor: Course: Date: The essence of “Made in Canada” Introduction Many consumers prefer to buy goods made in their countries compared to those made in other countries, especially in developed countries like Canada. This comes from the fact that many Canadians assume that products made in Canada have high quality than those made in other countries, which shows that quality has a very important role to play in making up consumer minds (Henein & Morissette 32)…

Introduction

From these reasons, it is clear that quality plays a huge role in making people buy Canadian made products, including buying Paderno’s products. “Made in Canada” More than ever, the social consciousness of consumers is pushing organizations to promote strategies aimed at corporate social responsibility (Henein & Morissette 49). In the case of Paderno, this should push them to showcase their products as having local characteristics. Even if their products are not made locally, such as the cheaper products they import, they can impress the consumers by laying emphasis on the local features that their value chain possesses, such as product assembly and design, as well as development and research. ...
Download paper
Not exactly what you need?

Related papers

WestJet Airlines Ltd. WestJet and Air Canada.
It also has a loyalty card and rewards program (WestJet, n.d.). Key Features and Benefits The company renders flight security services with also helping the people book flights, hotels and car rentals from airports online. In terms of special benefits the company renders special privileges for persons relating to special categories and also pertaining to the maternity category (WestJet, n.d.).…
Identifying Consumers' Trends in Canada
This report analyzes and examines the changing behavior of the consumers and how important it is for businesses to analyze the consumer trends. Moreover, the report also analyzes how to identify consumer trends and discusses about consumer trend drivers. The report then discusses about changes in the consumer trends towards the food products and how Canadians have been spending on their…
Federal Express Canada Case Analysis
Hence, the company must immediately respond to these issues in order to ensure long terms sustainability. Logistics computerization is one of the most recommendable policies for the FedEx to improve its logistics and customer service operations. The company has to raise additional finance. It also has to recruit more skilled employees to implement the planned changes. Finally, the FedEx should…
Federal Express Canada Case Analysis
Contents Contents 3 Background 4 Statement of Problem(s) or Statement of Issue(s) 4 Situation Analysis 5 Marketing Mix 5 SWOT Analysis 6 Environmental Analysis 7 Analysis of alternatives 7 Recommendation(s) 7 Implementation or Action Plan 8 Reference 8 Background The case study revolves around FedEx’s customer service that it provides to its customer and need of assistance provided by the…
Federal Express (Canada)
Table of Contents Executive Summary 2 Background 4 Statement of Problem(S) or Issue(S) 5 Situation Analysis 6 Analysis of Alternatives 8 Recommendations 9 Implementation or Action Plan 9 Reference 10 Appendices 11 Background Desktop Innovations (DI) is recognized as one of the renowned organizations operating in software sector, which enhanced at a rapid pace in this era of globalization and…
Macro environment forces of CANADA
The rate of urbanization in the country stands at 1.1% even as the net immigration rate stands at 5.65 migrants per 1000 individuals according to the CIA (Indexmundi, 2012). The country has a high literacy level with about 99% of the population aged at least 15 years being able to write and read. The Canadian population comprises persons of diverse ethnic backgrounds. The main ethnic groups and…
The Chinese Made Toy Recalls at Mattel
Any toy quality/safety problems could be overcome by making manufacturing changes. The article also mentions that there was “lax regulatory enforcement,” (The Chinese-Made Toy Recalls at Mattel Inc., 179) in the factories that Mattel had set up in China, which often meant that“these laws were routinely ignored” (The Chinese-Made Toy Recalls at Mattel Inc., 179); problems of toy quality and…