Got a tricky question? Receive an answer from students like you! Try us!

Marketing Theory - Term Paper Example

Only on StudentShare
Undergraduate
Author : thielmatilde
Term Paper
Marketing
Pages 8 (2008 words)

Summary

Marketing Theory Table of Contents I: INTRODUCTION 3 1.1 Marketing Theory 3 1.2 Business Idea: Book Store 3 1.2.1 Mission and Objectives 4 1.2.2 Products and Services 4 1.2.3 Suppliers 5 II: MARKET ANALYSIS 5 2.1 Industry Analysis 5 2.2 Market Segmentation 6 2.3 Competitors 6 III: STRATEGY IMPLEMENTATION 7 3.1 Marketing Mix 7 3.2 Competitive Advantage 8 3.3 Use of Technology 8 3.4 Company Lifecycle 9 IV: CONCLUSION AND RECOMMENDATION 10 Work Cited 11 Name of the Student: Name of the Professor: Course: Marketing Theory I: INTRODUCTION 1.1 Marketing Theory According to the American Marketing Association, “Marketing is the process of planning and executing the conception, pricing, promotion an…

Extract of sample
Marketing Theory

Keeping in mind the concept of marketing theories and techniques, the establishment and operation of a new business venture would be discussed. The new business venture selected for this study is a book store. 1.2 Business Idea: Book Store The new business idea that has been considered for this study is a book store that would be set in California. The name of the book store would be “Book Worm”. However, setting up a business requires following the marketing theories and utilizing the strategies. In this section of the study, specification related to the new venture has been stated. 1.2.1 Mission and Objectives Book Worm’s mission is to offer quality books at the lowest possible price to the customers in California. The company would additionally allow customers to exchange old books and projects or assignments for their requirement (books, CDs and magazines). ...
Download paper

Related Essays

Global Marketing
This research aims to evaluate and present globalization that has opened a plethora of opportunities for organizations and communities to trade across national and supranational boundaries. International marketing is the term coined for trade between the different international entities and is set to evolve into global marketing. Global marketing is an evolving concept with some similarities to international marketing in the advantages it provides in terms of marketing strategies, cost reductions, etc. However, it is also considered to be quite unlike international marketing in terms of the…
10 pages (2510 words)
Body in the consumer society
According to the research findings before 1950s, scholars recognized that adoption of some tactics and strategies enhances a good relationship between the seller and the buyer, these tactics and strategies focused on selling more services and products and had little regard for customers’ needs. Such strategies meant embracing a ‘sell-as-much-as-possible’ philosophy by companies with no concern on the need to build strong and long-term buyer-seller relationship. Starting in 1950s, firms started realizing that old ways of marketing were becoming unpopular and were not effective.…
21 pages (5271 words)
Marketing Theory
As a communication tool, the success of a CRM campaign is highly reliant on consumer responses and perceptions of the cause to which the CRM campaign is attached. Much depends on the consumer’s awareness of the identified cause and the cause’s contribution to social goods. The consumer’s connection to the cause can either improve or reduce the chances of the CRM campaign’s success (Baack, Harris & Baack, 2011). This research studies analyses the concept of CRM and its influences on consumer choices. By taking this approach, the effectiveness and ineffectiveness of CRM as a tool for…
13 pages (3263 words)
IMC is Not a Proven Marketing Theory
Direct Marketing is an approach used to create relationship with customers and delivering information about products to customer, the method is mainly used for selling financial services to customers, direct marketing also helps to close sales cycle within a short time period. Sales Promotion is the process that helps the company to increase brand visibility in point of sales and point of purchases, companies use the technique to increase new product usage ratio among customers, the process also helps to increase customer footfall in the retail stores, companies use loyalty card, discount…
10 pages (2510 words)
Analyse and critique the research and methodological choices in three academic marketing articles on the specific theory in mark
In the article “Towards a New Model of ‘Customer Compliance’ Service Provision,” Kasabov and Warlow (2010) used secondary sources to determine the similarities and differences between customer-centric business models and the “customer-compliance business model” (CCBM) in service industries. In an earlier article, “Automated Marketing and E-Marketing Practices of ‘Customer Compliance’ Providers,” Kasabov and Warlow (2009) examined the concepts and processes of customer compliance providers. Dellande and Nyer (2007) empirically tested the effect of public commitment on role…
7 pages (1757 words)
The war between samsung and apple(use The Marketing Theory of 4Ps)
Therefore, the paper will discuss issues related to the dispute between Samsung and Apple, applying the marketing theory of 4ps while focusing on other such as marketing ethics, consumer behaviours, and marketing entry strategies. On the other hand, another request of injunction by Samsung seeks to gather information concerning iPhone 5 and iPad 3 was made, but Apple is made all the necessary effort to impede the injunction (Apple, 1). Nevertheless, the strategies of communication were based on secrecy concerning the future of the products, since disclosure of the nature of the products prior…
6 pages (1506 words)
The application of consumer behaviour theory in the practice of Marketing
Consumer behaviour is an effective approach to analyse the decision making process of consumers individually and in groups. This concept gives particular focus to individual consumer characteristics including demographics and behavioural variables in order to identify consumers’ needs. This paper will discuss the application of consumer behaviour theories in the practice of marketing. For this purpose, the paper will consider two theories including Maslow’s hierarchy of needs and Noel’s consumer behaviour model. Maslow’s Hierarchy of Needs Maslow’s hierarchy of needs is a…
8 pages (2008 words)