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Marketing Theory Table of Contents I: INTRODUCTION 3 1.1 Marketing Theory 3 1.2 Business Idea: Book Store 3 1.2.1 Mission and Objectives 4 1.2.2 Products and Services 4 1.2.3 Suppliers 5 II: MARKET ANALYSIS 5 2.1 Industry Analysis 5 2.2 Market Segmentation 6 2.3 Competitors 6 III: STRATEGY IMPLEMENTATION 7 3.1 Marketing Mix 7 3.2 Competitive Advantage 8 3.3 Use of Technology 8 3.4 Company Lifecycle 9 IV: CONCLUSION AND RECOMMENDATION 10 Work Cited 11 Name of the Student: Name of the Professor: Course: Marketing Theory I: INTRODUCTION 1.1 Marketing Theory According to the American Marketing Association, “Marketing is the process of planning and executing the conception, pricing, promotion an
Keeping in mind the concept of marketing theories and techniques, the establishment and operation of a new business venture would be discussed. The new business venture selected for this study is a book store. 1.2 Business Idea: Book Store The new business idea that has been considered for this study is a book store that would be set in California. The name of the book store would be “Book Worm”. However, setting up a business requires following the marketing theories and utilizing the strategies. In this section of the study, specification related to the new venture has been stated. 1.2.1 Mission and Objectives Book Worm’s mission is to offer quality books at the lowest possible price to the customers in California. The company would additionally allow customers to exchange old books and projects or assignments for their requirement (books, CDs and magazines). ...
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