Marketing plan role and structure - Essay Example

Only on StudentShare

Extract of sample
Marketing plan role and structure

This paper will therefore, discuss the role that a marketing plan plays in enabling the product position itself in the market. It will also discuss different elements of a marketing plan and importance of each element in enabling the marketer market the product. In addition, it will provide an appropriate structure of a marketing plan and distinctive features between a marketing plan and business plan. Also, the paper will look at how each element in a marketing plan enhances the marker’s understanding of the market. Different assumptions made when drafting a marketing plan will also be discussed and their relevance in accordance with the marketer’s objective. Lastly, different marketers use marketing plan for different purposes. These purposes will be analysed and select the most appropriate use of a marketing plan. This will help in coming up with a detailed conclusion on the effectiveness of a marketing plan in helping the business to increase its overall profits (Burrow & Bosiljevac 2011). Role and nature of marketing plan A marketing plan can be defined as a product or companywide plan that describes all functions involved in achieving marketing objectives in a certain timeframe. A business plan provides a general platform that a business needs to follow in order to achieve its goals. ...Show more

Summary

Marketing plan role and structure Introduction For a business to be successful, the marker has to come up with appropriate strategies that will force the product in the market. In addition, the world has experienced a high level of globalization…
Author : mdickens
Save Your Time for More Important Things
Let us write a custom essay on your topic
"Marketing plan role and structure"
with a personal 20% discount.
Find out more

Related Essays

Marketing strategy and activities of an organisation
This research is the best example of comparison of marketing products and services to businesses rather than consumers. The researcher will contrast international marketing with domestic marketing. This study looks into development of products to sustain competitive advantage and distribution system to provide customer convenience.
18 pages (4500 words) Assignment
marketing plan
The marketing campaign suggested below will help the company realize three specific objectives. It will allow the company to increase its sales by 25 percent during October to December in Hull City. The second objective is to increase brand recognition and awareness among the public by 40 percent during the season.
12 pages (3000 words) Essay
Marketing Plan Assignment
The company has been able to make its mark by working assiduously and meticulously completing all orders that it gets. Jim’s customers know that their service provider will go that ‘extra mile’ and ensure that everything it worked on is spic and span.
14 pages (3500 words) Essay
Marketing Plan Project
a Restaurant 13 Competition and market share 14 Competitors’ strengths and weaknesses and market trends 15 Consumer Analysis 16 Buying decision and influences 16 Buyer motivation and expectation 17 Loyal customers 17 SWOT Analysis 18 Internal environment: Strengths and weaknesses 18 External Environment: Opportunities and Threats 19 Market Research 20 Marketing Strategy 21 Marketing Mix Strategy 21 Market Share objectives 22 Product Life Cycle 22 Implementation of the marketing plan 23 Action plan 23 Personnel: their responsibilities, incentives and training 23 Financial Requirements 24 Monitoring results and benchmarks 24 Conclusion 24 References 25 Executive Summary Companies concentrate
26 pages (6500 words) Research Paper
Marketing Plan
Marketing Plan: Individual Reflective Essay Student’s Name, I.D. Course Number: Course Title Term and Year Instructor’s Name Marketing Plan: Individual Reflective Essay Introduction In the age of market economy, marketing plan has emerged as a major substitute to the standard and traditional tools of budgeting and forecasting in business management.
12 pages (3000 words) Essay
Product Reassessment
Notably, the product gained base in the United States in the initial stages of its development in which case it was used mostly by adults and less used by the youths during its initial entry in to the United States market. Ideally, the target market is basically anyone who wishes to communicate over long distances.
5 pages (1250 words) Essay
Five Years Marketing Plan
The project deals with the 5 years marketing plan for a company in UK. The company that has been chosen is Hotel Chocolat. Hotel Chocolat is a well known chocolate making company which makes new types of chocolates (Hotel Chocolat, 2010). The company is one of those few companies which manufacture chocolates by growing the cocoa themselves (Hulten, Broweus and Dijk, 2009).
8 pages (2000 words) Essay
Strategic marketing plan
This paper presents a plan for the development of a drinking cup based on the design of the traditional ‘Linnak’ used by the Paiwan tribe. The ideas of the Linnak and the cultural connotations associated with the product evoke innovative sense of marketing among the modern marketers.
18 pages (4500 words) Research Paper
Marketing Plan
The product is manufactured by Coca Cola and is an energy drink targeted to individuals and sports persons. Hydra-Energy Shot can be described as a smooth tasting, low in calories (50 calories), added electrolytes, B12 (for energy) and assorted fruit flavors.
10 pages (2500 words) Essay
Marketing
Marketing further involves four tools for marketing mix that are commonly known as 4 P’s. The 4p’s stands for place, price, product and promotion. Whereby, Place entails how the customers will have access the company product or service. Price entails the cost that customers incur from buying company product.
7 pages (1750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT