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The Candy Case - Essay Example

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The Candy Case

The case study is all about a developed confectionary business in the Dewey Beach. The store used to sell three different products, such as candy, ice cream and photograph. Recently, the organization is planning to implement online business strategy in order to gain competitive advantage in this business area. Dewey Beach is considered as one of the most popular tourists spots in United States of America. Moreover, the organization is planning to expand its business operations in different popular locations in the United States of America in which the organization can get significant competitive advantages1. It is mentioned in the case study that the confectionary store has to face low competition within the market. There are two more similar types of business organizations. But, importantly this specific confectionary store used to sell differentiated products. According to the views and thoughts of business owners, the online business strategy will help the organization to achieve significant competitive edge over its competitors. It is true that number of competitors for this specific confectionary store is quite low. But, it also needs to be considered that the total population of this area is not more than 350. Therefore, it is highly challenging for the store to become the leading organization within this area. However, the organization achieved significant growth rate from the business practices. In addition to this, several international domestic visitors come to this place to enjoy the beauty of nature of this area. The organization is planning to implement online business process in order to target local, domestic and international customers. Candy, ice cream and photographs are three major product lines. This diversified product portfolio will help the organization to gain significant preference of customers who will wish to visit this area. Now-a-days, the number of users of internet is increasing significantly. In addition to this, popularity of online consumption activity can help the confectionary store to capitalize on the potential business opportunity. It will be effective if the business owners select online selling and business activities for three existing product line. In this modern era of advanced technology and online marketing, each and every person tries to find the information about places, hotels, restaurants and stores before planning to visit a specific area. These favorable aspects will help the confectionary store to create significant awareness of the products. If the organization tries to maintain effective quality in candies and ice creams, then it would be easy for the organization to develop significant brand value. In terms of photographs, the organization made a contract with an art professor of the Dewey University to source photographs. The store will sell these photographs to the target audiences in different sizes depending upon the preference of the customers. However, each and every product can get benefit from the online marketing activities. Putting up the digital photographs on the company website or on several social media websites can attract the tourists from different global areas to visit the place. In addition to this, the business owners are also trying to expand their business operations in other areas. The organization ...Show more
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Name: Institution: Instructor: Date: The Candy Case Suitability of each product for online selling Global business environment is becoming highly competitive as several large, medium and small organizations are trying to develop and implement unique business strategies in the business processes in order to gain significant competitive advantages…
The Candy Case
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