StudentShare solutions
Triangle menu

The Candy Case - Essay Example

Nobody downloaded yet

Extract of sample
The Candy Case

The case study is all about a developed confectionary business in the Dewey Beach. The store used to sell three different products, such as candy, ice cream and photograph. Recently, the organization is planning to implement online business strategy in order to gain competitive advantage in this business area. Dewey Beach is considered as one of the most popular tourists spots in United States of America. Moreover, the organization is planning to expand its business operations in different popular locations in the United States of America in which the organization can get significant competitive advantages1. It is mentioned in the case study that the confectionary store has to face low competition within the market. There are two more similar types of business organizations. But, importantly this specific confectionary store used to sell differentiated products. According to the views and thoughts of business owners, the online business strategy will help the organization to achieve significant competitive edge over its competitors. It is true that number of competitors for this specific confectionary store is quite low. But, it also needs to be considered that the total population of this area is not more than 350. Therefore, it is highly challenging for the store to become the leading organization within this area. However, the organization achieved significant growth rate from the business practices. In addition to this, several international domestic visitors come to this place to enjoy the beauty of nature of this area. The organization is planning to implement online business process in order to target local, domestic and international customers. Candy, ice cream and photographs are three major product lines. This diversified product portfolio will help the organization to gain significant preference of customers who will wish to visit this area. Now-a-days, the number of users of internet is increasing significantly. In addition to this, popularity of online consumption activity can help the confectionary store to capitalize on the potential business opportunity. It will be effective if the business owners select online selling and business activities for three existing product line. In this modern era of advanced technology and online marketing, each and every person tries to find the information about places, hotels, restaurants and stores before planning to visit a specific area. These favorable aspects will help the confectionary store to create significant awareness of the products. If the organization tries to maintain effective quality in candies and ice creams, then it would be easy for the organization to develop significant brand value. In terms of photographs, the organization made a contract with an art professor of the Dewey University to source photographs. The store will sell these photographs to the target audiences in different sizes depending upon the preference of the customers. However, each and every product can get benefit from the online marketing activities. Putting up the digital photographs on the company website or on several social media websites can attract the tourists from different global areas to visit the place. In addition to this, the business owners are also trying to expand their business operations in other areas. The organization ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Candy Case Essay Example | Topics and Well Written Essays - 3500 words”, n.d.)
Retrieved from https://studentshare.net/marketing/109391-the-candy-case
(The Candy Case Essay Example | Topics and Well Written Essays - 3500 Words)
https://studentshare.net/marketing/109391-the-candy-case.
“The Candy Case Essay Example | Topics and Well Written Essays - 3500 Words”, n.d. https://studentshare.net/marketing/109391-the-candy-case.
  • Cited: 0 times

Summary

Name: Institution: Instructor: Date: The Candy Case Suitability of each product for online selling Global business environment is becoming highly competitive as several large, medium and small organizations are trying to develop and implement unique business strategies in the business processes in order to gain significant competitive advantages…
The Candy Case
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The Candy Case"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Case Study Family Run Business: Eye Candy
It is governed by a second generation family structure and managed by third generation younger family members. The business currently experiences yearly revenues between ?800,000 and ?900,000. The information for this business review comes from interview research of several family members, including second and third generation ownership and management.
10 pages (2500 words) Essay
Essay on Frazer&Patti Candy
It is a process undertaken to ensure if not promote the realization of maximum sale of products and services. In this regard, it is an extensive, diverse and dynamic process, and so are the various markets and industries within which marketing is done. Specifically, the candy industry is unpredictable, making marking in that industry a tricky undertaking.
3 pages (750 words) Essay
Peppermint Candy Midterm Essay
Yong-ho's life as shown in the movie represent Korea’s major recent historical events . Yong-ho's life is a practical representation of south Korean culture making the film to have a connection and a historical touch. In each and every artistic work like the plot of a film, everything has relation to everyday life and in this film, south Korean culture have been greatly analyzed making it clear to understand its culture.
5 pages (1250 words) Essay
Peppermint Candy
Democratic desires gave way to selfless individuals ready to fight for progress in attempt to institute democratic structures. These would serve as the country’s new leadership structure. Discriminative power sharing system and uneven economical growth facilitated the Gwangju Uprising that sought to transform the country from dictatorial rule to open democracy (Soyoung 62).
4 pages (1000 words) Essay
Marketing Plan on LIFESAVERS(CANDY)
The company operates in more than forty countries and its world famous brands are distributed in almost 180 countries. Wrigley is a privately owned company incorporated in the year 1911. The company is a subsidiary of Mars Incorporate. The vision of the company is to
4 pages (1000 words) Essay
Project 1
The Projects in this course require special materials. Some of these materials are found in the Chemistry 1 Lab Kit and some will need to be provided by you, the student. Before doing a project, gather all the items you will need for that specific project
2 pages (500 words) Essay
Case
The bills of medicines and test summary are sent to insurance company. In this case due to unavailability of physician, professor himself went to healthcare clinic, which is substitute of Dr. Martin. There are two groups that
1 pages (250 words) Essay
Global Candy and Chocolate Manufacturing Industry
Notwithstanding, there are opportunities for the operators. First, the products have a stable and an expanding market; this is enhanced by the snacking habit and
9 pages (2250 words) Essay
Global Candy and Chocolate Manufacturing Industry
Notwithstanding, there are opportunities for the operators. First, the products have a stable and an expanding market; this is enhanced by the snacking habit and
1 pages (250 words) Essay
M&M chocolate candy
The SWOT analysis clearly indicates that Mars has a competitive edge over its market rivals, and hence the M&M’s chocolate candy product has a greater market scope.
13 pages (3250 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic The Candy Case for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us