Got a tricky question? Receive an answer from students like you! Try us!

Omnicom Group - Essay Example

Free
Author : elind
Download 1

Summary

Omnicom Group is an advertising agency network, and owns a number of the leading marketing.The key strengths,market leadership position and leading international advertising brands assist the company to sustain…

Extract of sample
Omnicom Group

Diverse portfolio What makes Omnicom Group different from other advertising agencies is that it has unique and highly diversified service offerings ranging from conventional media adverts to specialty communications. Generally, these diversified offerings help the organization alleviate the risks associated with reliance on just one segment of the business. Majorly, its service portfolios comprise conventional media advertising which entails media services and advertising, customer relationship management (CRM) services and marketing services which entail public relations services, specialty communication services (Wood, 2008). Furthermore, via its group companies, Omnicom provides these offerings from various places worldwide. Leading Market Positioning Omnicom group leads in virtually all the segments it operates. For instance, OMD is not only innovative, but also stands out as a leading media communications organization, with more than one hundred offices in about eighty countries globally. Likewise, Prometheus Media Services (PHD) stands out as a key player in the United Kingdom media services industry. PHD has strongly established itself in the accountable and ROI media segment. Omnicom group also owns other media companies such as Icon International, Full Circle Entertainment and OMG Outdoor Media Group. ...
Download paper

Tags

Group

Related Essays

BBDO agency project
The purpose of the following document is to provide details of the creative marketing campaign and proposed campaign ideas and marketing communications strategies for the BBDO Agency’s campaign to launch the 2012 McLaren MP4-12C in the United Arab Emirates market. This is an affluent market motivated by luxury, status and the performance engine, all trademarks of the McLaren brand. This report also identifies and describes the consumer segments that the campaign intends to target, including the target market’s demographics, psychographics, and VALS. In addition, this report includes a SWOT…
8 pages (2008 words)
Goldman Sachs Group
Goldman Sachs emerged in 1869 when founder Marcus Goldman founded the company; his son-in-law Samuel Sachs would join the organization in 1885, giving the company its modern moniker. In this early incarnation, the company primarily functioned as a commercial paper manufacturer for entrepreneurs. They were highly successful and joined the New York Stock Exchange (NYSE) in 1896 (Lindskoog). In the early 20th century the company moved into the financial market, a path that would come to characterize the organization. Their first substantial contributions to this market were in terms of managing…
3 pages (753 words)
Land Securities Property Group
Investors often went for choosing commercial properties in place of bonds as investments because it offered very good return. Soon after 2007, this lucrative area of investment really became a nightmare zone for investors. The real estate industry faced setbacks due to globalisation, change in the economic scenario, recession, and sub-prime mortgage crisis. The property prices fell up to 50 percent. The commercial property industry revived by 2009 but the revival was not constant. There no stability in this industry anymore. The profits and losses in the real estate industry have become…
8 pages (2008 words)
Virgin Group
This profile majors in different areas, most of which will help in understanding the factors behind Virgin’s success. Purposely, it will provide a detailed analysis of the marketing strategies adopted by the group. In this part, the paper will give an elaboration of the pricing policy and other strategies like employee training. Further, the paper will focus on organization culture prevailing. This will include the behavior and values the group considers worth. Lastly, this report will provide a detailed analysis of the motivation the company gives to the employee hence the evident success.…
6 pages (1506 words)
Marketing group work project
This makes it a one-stop since any visitor will find just about any service they require. The museum also organizes weekly Family Day activities. Each day has a specific theme and, that dictates various activities to be done that particular day (Gray, A. 2012). The children exercise friendliness and politeness as they actively participate in the activities. In the process, their creativity is enhanced. The museum also organizes for schools, colleges, and organizations. This has enabled the museum to build a solid relationship with all members of the society. There is also an elevator serving…
3 pages (753 words)
Project (Samsung Group) 5
It helps to convince the readers through the analysis of large scale of numerical data (Maylor & Blackmon, 2005). Qualitative research method deals with in-depth feelings, motivation, attitude and behavior of people. Several assumptions and estimations associated with this research method can lead to several key social facts. Several researchers generally implement qualitative research method in marketing research based on the exploratory nature of the study. Samsung is one of the leading electronics organizations across the globe. The study will determine the impact of Samsung Group’s value…
3 pages (753 words)
Samsung Group (FINAL)
Data Collection Method 8 Data collection process for the project 8 G. References 10 A. Background & Rationale Profile of the Organization Samsung is one of the leading electronic organizations around the globe. The organization introduced huge range of products in global market. Therefore, it is easy and convenient to conduct a research study on Samsung. This study will highlight various aspects of Samsung Electronics’ global value chain. Samsung Group is a South Korea based multinational conglomerate company headquartered in Seoul. The organization was founded in the year 1938 by Lee…
4 pages (1004 words)