Marketing Plan for a new Organic goods company - Assignment Example

Only on StudentShare

Extract of sample
Marketing Plan for a new Organic goods company

An attempt has been made to project the likely inflows of the company under three different scenarios; pessimistic, optimistic, and realistic. Finally the paper refers to the controls Whole Foods needs to be put in place to achieve success in UK. 2.0 Situation Analysis Whole Foods Market, Inc. (hereafter referred as Whole Foods) is a foods supermarket chain based in Austin, Texas. The company’s net sales have consistently increased over the last few years. The company generated net sales of $11.7 billion in 2012, up from $ 8 billion in 2008. During the same period the chain’s operating income spiked from $236 million to $744 million. Whole Foods also managed to keep its identical store sales growth at 8.4 percent in 2011 and 2012 (Whole Foods Market, 2013). Whole Foods continued to grow its operations at a decent pace in 2012. It opened 25 new stores and forayed into eight new markets. On a cumulative basis, the food chain expanded its square footage by 8 percent to 12.7 million. While the overall financial results look healthy, Whole Foods is encountering some problem in its UK operations and has incurred losses in that country. Whole Foods is however confident of reversing its fortunes in UK despite the tough trading conditions. ...
Download paper

Summary

Whole Foods Market: UK 1.0 Executive Summary Whole Foods Market, Inc. is a U.S. based supermarket chain that markets fresh organic food. The company is pretty successful in its home market but its UK operations are not generating the desired results. The present paper chalks out a marketing plan for Whole Foods Market in UK…
Author : bogankrystal

Related Essays

Marketing Plan Project
26 pages (6526 words) Research Paper
McDonald's North America Marketing Plan
6 pages (1506 words) Research Paper
Marketing plan report for Masafi company
11 pages (2761 words) Essay
Marketing Plan for a Fair Trade Company
9 pages (2259 words) Essay
Marketing Plan for a New Fair Trade Coffee Company
9 pages (2259 words) Coursework
Marketing Plan for a new Fair Trade Company
8 pages (2008 words) Coursework
Marketing Plan for a new Organic goods company
8 pages (2008 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!