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Marketing Plan for a new Organic goods company - Assignment Example
Author : bogankrystal
Pages 9 (2259 words)
Whole Foods Market: UK 1.0 Executive Summary Whole Foods Market, Inc. is a U.S. based supermarket chain that markets fresh organic food. The company is pretty successful in its home market but its UK operations are not generating the desired results. The present paper chalks out a marketing plan for Whole Foods Market in UK…
An attempt has been made to project the likely inflows of the company under three different scenarios; pessimistic, optimistic, and realistic. Finally the paper refers to the controls Whole Foods needs to be put in place to achieve success in UK. 2.0 Situation Analysis Whole Foods Market, Inc. (hereafter referred as Whole Foods) is a foods supermarket chain based in Austin, Texas. The company’s net sales have consistently increased over the last few years. The company generated net sales of $11.7 billion in 2012, up from $ 8 billion in 2008. During the same period the chain’s operating income spiked from $236 million to $744 million. Whole Foods also managed to keep its identical store sales growth at 8.4 percent in 2011 and 2012 (Whole Foods Market, 2013). Whole Foods continued to grow its operations at a decent pace in 2012. It opened 25 new stores and forayed into eight new markets. On a cumulative basis, the food chain expanded its square footage by 8 percent to 12.7 million. While the overall financial results look healthy, Whole Foods is encountering some problem in its UK operations and has incurred losses in that country. Whole Foods is however confident of reversing its fortunes in UK despite the tough trading conditions. ...