Market, industry and company analysis for (Qatarcinemas.com) over the last five years

Market, industry and company analysis for (Qatarcinemas.com) over the last five years Term Paper example
High school
Term Paper
Marketing
Pages 8 (2008 words)
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A. MARKET ANALYSIS The Arab region’s GDP had a decline of 10% in 2009, but bounced back to a growth of 10% in the following year; and maintains same CAGR until 2012. The fall in 2009 was due to fall in oil prices. Qatar alone shows the strongest growth forecast between 2009 and 2013, at 17% CAGR…

Introduction

The company’s competitive theory statement is divided into five parts: vertical integration, strategic alliances, creative content, international agency and corporate diversifications. Conglomeration: Qatar Cinemas Company operates in two different fields, such as Consumer Products and studio entertainment. Horizontal integration: Qatar Cinemas Company owns many studio entertainment and consumer product franchise. This becomes horizontal integrated industry as all stake-holders act together in increasing efficiency since they act in the same business line. Globalization: Qatar Cinemas Company Services and Products are found in Arab Media and all over the world in different forms. Vertical integration:  Qatar Cinemas Company is made up of different sub-companies and business line, allowing the whole organization to produce, plan, distribute, and advertise all of its products on its own. Seller and Buyer Concentration: Qatar Cinemas Company is in an Oligopoly Seller Concentration, it is evident that there are few producers in the market and products can be either differentiated or homogenous. There are many buyers for the company’s products, ranging from different cultures, ages groups, sexuality, preferences and interests. ...
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