Got a tricky question? Receive an answer from students like you! Try us!

Analysis + Memo. Playa Dorada - Case Study Example

Undergraduate
Case Study
Marketing
Pages 5 (1255 words)
Download 1

Summary

Name of Student: Course Instructor: Subject & Code: Case Study, Company Analysis: Analysis and Memo of Playa Dorada Tennis Club Memorandum Date: Friday, June 05, 2015 Subject: Proposed Business Expansion of the Tennis Club To: Board of Directors, Playa Doranda Inc…

Extract of sample
Analysis + Memo. Playa Dorada

I hope that I will be able to highlight the potential feasibility, profitability and suitability of the proposed expansion, in such a way that enhances our investment returns. Welcome. Background To begin with, you are aware that the Playa Doranda Beach & Resort in Florida has been doing very well in setting up a residential center alongside highly esteemed hotels. The residents and guests in these two units are expected to reach maximal capacity soon, thus increasing the number of people using our facilities. Further, the usage of tennis facilities has been on the increase and is likely to push us above our current capacity in the next few months. Based on vocation and tourist arrivals, there is a likelihood that our tennis facilitates will soon be inadequate. Our marketers and strategic business planners have already guaranteed increased growth of tennis demand in the location. Considering that our 18-hole golf course and Olympic sized swimming pool were also essential future investments that are now legendary in returns, it is strategically logical to conclude that we now need to extend our tennis infrastructure. Between 2004 and 2007, our court usage increased from 18.4% (by 2,789) players, to reach 47.3% (by 32,816 players). This was a nearly 30% increase of tennis court usage within three years. This rate or growth predicts when our tennis facilities as they are now, will be inadequate. ...
Download paper
Not exactly what you need?

Related Essays

Analysis
As the market is changing and including more and more firms in the business scenario, a proper screening of the environment is part and parcel of a firm’s success. ‘It is essential for a business enterprise to keep itself aware of surrounding environment because the success of business depends to a great extent on its awareness about surrounding environment’ (Jain et al. 2010, p.84) PESTLE Analysis In order to analyze the business environment for M&S we will first use the PESTLE analysis. ‘Political, economic, social, technological, legal and environmental (PESTLE) analysis is an…
12 pages (3012 words)
Eastman Kodak - Comprehensive Strategic Plan Memo.
Key insights from the organizational and industry analysis report …
3 pages (753 words)
Memo
Canada has a gross domestic income per capital of $41,000 and a total population of 34.3 million inhabitants (Culturegrams, 2012). Zamada Motors is looking to expand its operations into the Canadian marketplace. The firm in 2014 plans on launching a small compact car called the “2.2”. The car is a small two seater with high fuel economy that is targeted to compete with Fiat, Mini, Ford and Toyota. The purpose of this memo is to provide a comprehensive integrated marketing strategy for Zamada Motors. The company has a marketing budget of one million dollars. A million dollars might seem…
6 pages (1506 words)
Memo to Paul Taylor - AM Equipment
One of the major steps that AM should take is to prepare going global. This entails establishing of various managerial positions that will be responsible for overseeing effective distribution of the products in the new markets. In its efforts to enter the three foreign markets, AM should establish an export sales department. Based on the fact that the company is currently based in US, the export sales department will ensure linkage between the production facilities is US and the sales outlets in the three countries. Additionally, AM should employ skilled marketing managers who will be…
7 pages (1757 words)
Individual Data Memo
This memo will go into detail on how to develop a marketing plan that would be reliable to use throughout the various platforms of media that will focus on a particular market segment in order to increase Kudler Fine Foods’ customer base. To determine the importance of demographic and psychographic information for a company, it would be necessary to conduct an environmental analysis with reference to the age, education, and disposable income of the people residing in Kudler Fine Foods' geographical area will be conducted. The information derived from the environmental analysis will serve as…
5 pages (1255 words)
Memo: Busines Environment Analysis & Tehnology Recommendations for Improving Business
It also requires financial control to ensure a business meets its objectives. This is achieved by ensuring assets are efficiently utilized and that they are secure. Financial management also demands there to be sound financial decision making. Decision making in businesses is significant for investment financing and management of profits. Financial inventory is concerned with recording of all financial activities that take place within a business. Inventory management in a business is vital because it provides records that are used in determining the progress of a business. This paper aims at…
3 pages (753 words)
Playa Dorada Tennis Club: Expansion Strategy
Playa Dorada Tennis Club: Expansion Strategy …
8 pages (2008 words)