In this proposed marketing plan, a particular fruit i.e. organic apple has been taken into concern for promoting in the current organic fruit business industry of the UK. Now, the company is intending to expand its business in the emerging UK food business industry. In this regard, the proposed marketing proposal for the company would focus on critically analysing different marketing research tools such as PESTLE, SWOT and marketing segmentation strategies in the context of UK food industry. Additionally, the proposed marketing plan would also incorporate the process of selecting effective marketing approach and different actions in order to enable OABC to achieve its business objectives in the growing food industry of the UK. A financial plan, metrics and appropriate implementation as well as controlling process have further been illustrated for the company in order to attain success of its desired business objectives. Table of Contents 1. Executive Summary 2 2. Situation Analysis 4 2.1 PESTLE Analysis 4 2.2 SWOT Analysis 6 3. Market Segmentation 7 3.1 Targeting 8 3.2 Positioning 8 4. Objectives 9 5. Marketing Strategy 10 6. Marketing Programs 11 6.1 Marketing Mix Strategy 11 7. Financial Plans 12 8. Metrics & Implementation Controls 13 References 15 Bibliography 17 2. Situation Analysis The aspect of situational analysis involves the study of demonstrating the scenario with respect to external environmental factors of a country or a location, wherein the business to be performed (Grabosky & Braithwaite, 1993). The following situation analysis in the form of conducting PESTLE and SWOT would examine the major influencing factors in accordance with the business objectives of OABC. 2.1 PESTLE Analysis Political Factor Although the political condition of a country has major influence on a particular business, the adequate flexibility along with greater deregulatory policies within the political framework of the UK would eventually provide major opportunities for OABC to market organic apples. The well-structured governmental regulations and the adequate balances of the regulatory processes in the UK have long been identified to provide extensive support for the foreign entrepreneurs. Therefore, the political factors would provide a major support for the company to successfully establish its business unit in the respective country (Coventry University, 2013). Economic Factor The economic factors such as income level of the consumers, interest rates portfolio, taxation programmes, exchange and inflation rates of the UK can also be considered to ensure providing adequate support to OABC in successfully achieving its desired financial goals. Specially mentioning, the higher economic growth with regard to Gross Domestic Product (GDP) rate of the nation would also provide an effective support to the company to substantially market and promote its quality based highly nutritional organic apples (Agriculture Horticulture Development Board, 2013). Social Factor In the context of social factor, the increasing number of adult population along with budding changes in their food habits would also facilitate OABC to effectively perform its business operations in the UK market. Moreover, the increasing diversity of the UK populaces along with greater mobility of the communities can also provide greater
Marketing Plan for a New Organic Goods Company 1. Executive Summary The primary purpose of this assignment is to propose a valid and a relevant business plan for an organic foods company named Beijing Organic and Beyond Corporation (OABC) through analysing different marketing approaches and attributes…
The aim of this project is to create a marketing plan of Soy Protein in the United States of America and thereby capturing a decent market share and increasing its sales volume by 10% in USA. The project thereby endeavors to understand the potential strengths and weaknesses of the product which should be managed to gain advantage of the different opportunities and counter threats in the external market.
The aim of the marketing plan is to develop an environment friendly mobile phone which Nokia is going to launch in their existing markets. The focus of this plan are the aspects that Nokia requires to follow. This marketing plan also provides information of the company’s basic goals and objectives.
The marketing department has formulated new marketing objectives which are going to be employed in order to achieve this. These marketing objectives will focus on improving the sales of the company by studying the customer needs and wants (Kotler et al, 2009, p.
According to the paper several important aspects have been taken into concern while devising an effectual marketing plan for the company. These aspects embraced conducting market analysis, identifying the target marketsas well as buying behavior of the customers and performing competitor’s analysis among others.
At the outset, an environmental scanning of the various macroeconomic forces has been carried out using the PESTEL framework. The SWOT analysis enumerates how the company can use its strengths to avail of the opportunities and ward off threats. The paper also details the segmentation, targeting and positioning (STP) strategy and lists the various financial, societal and marketing objectives for the company.
The products of the company will help the people to live longer and better. The purpose of the drugs manufactured by the company is to give healthier life to the people. The products of Lilly can treat depression, schizophrenia, attention deficit hyperactivity disorder, diabetes and osteoporosis.1
OLYMCO offers the entire range of high-quality organically grown beef and lamb products.The products when tested in the market received a good response. Marketing is now critical to its continued success and future profitability.Member farmers of the cooperative are fully geared to meet the quality and quantity requirements of the market.
will not make much of an effect (Kotler & Keller 2009, p 4). To market the product well, a route map should be available. A marketing plan should evaluate the resources of the organisation and the environment in which it