Hardees: Brand Portfolio Project Advertising - Case Study Example

Only on StudentShare

Extract of sample
Hardees: Brand Portfolio Project Advertising

This "Hardee’s: Brand Portfolio Project Advertising" essay outlines main characteristics of the restaurant and how its brand works. After five months of operation, the Hardee’s restaurant had his first franchisee. The Hardee’s restaurant was initially known for its biscuits in the 1970s. The restaurant was acquired in 1997 by Carl’s Jr. This is because Hardee’s had overdone expansion, lacked product innovation and lacked aggressive public relations. Hardee’s had failed to strategically position its restaurants and products, and differentiate itself from its competitors (Michman and Mazze 42). In 2003, Hardee’s concentrated on producing Angus beef thick burgers. This gave the Hardee’s restaurant a competitive edge, and the restaurant became a leader in quick service, in terms of quality and taste.
Currently, the Hardee’s burger chain has become common and a favorite to many both in the Mid Western and South Eastern United States. The Hardee’s restaurant, currently, leads in the creation of delicious foods and fast food experience. Also makes edgy and memorable advertisements (Hardee's). The restaurant remains committed to first-class product offering for every brand that the restaurant markets. The restaurant also seeks to effectively manage its operations through continuous improvements (CKE Restaurants). High levels of restaurant cleanliness, guest services and convenience are observed keenly, within the restaurant. The Hardee’s restaurant has a mission of offering distinctive and craveable, first-class quality foodstuffs. ...Show more

Summary

This essay describes the history of the Hardee restaurants and its promotion campaign. Hardee’s was started in 1960 by Wilber Hardee, who opened the first restaurant in Greenville, North Carolina. The feature that made the Hardee’s restaurant unique was the water purifying system…
Author : kautzerotho
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Hardees: Brand Portfolio Project Advertising"
with a personal 20% discount.
Grab the best paper

Related Essays

Brand development plan
Brand Name……………………………………………………………….4 ii. Logo Design……………………………………………………………….5 iii. Slogan…………………………………………………………………..…7 iv.
10 pages (2500 words) Essay
Product or brand success
Basically, product success can be defined as the capability of a specific product to meet the requirements of a consumer in the market. When defining product success, it is important to consider portfolio management.
14 pages (3500 words) Essay
Marketing Portfolio Project
Company Analysis International E-Z UP, Inc has been one of the pioneers in the field of portable and instantly erectable shelters. The company has been functioning since the year 1983. It has been capable of developing a successful business and has a global reputation and recognition for offering quality products and hence satisfying the needs and the wants of the customers.
8 pages (2000 words) Essay
Effect of Advertising in Brand Promotion
15 2.6 Types of Advertising and their effects on business 17 2.7 Traditional Advertising Methods vs. Modern Methods 18 2.7.1 Online Advertising 18 2.7.2 Mobile Advertising 19 2.7.3 Social Media and Business Promotion 20 2.8 Studies on Branding and Advertising 20 3.RESEARCH METHODOLOGY 23 3.1 Research Philosophy 23 3.2 Research Design - Qualitative Approach 23 3.3 Types of Data - Primary and Secondary Data 24 3.4 Data Collection Tools 24 3.4.1 Interview for the Study 25 3.5 Analysis of Findings 26 3.6 Sampling Strategy 27 3.6.1 Characteristics of Sample 28 3.7 Ethical Considerations 28 4.1 Findings from the Interviews conducted with New Businesses 30 4.2 Findings from the Interviews conducted
48 pages (12000 words) Dissertation
Brand analysis report BONDS
The Chesty Bond image and related comic strips have often been associated with the brand and reflect the brand personality traits of masculinity, reliability and comfort. This brand is iconic in that it has originated in, produced and marketed to Australia.
12 pages (3000 words) Essay
Advertising Management and Brand Delivery
In the book “Confessions of an Advertising Man”, while describing the relationship between advertisement and creativity, David Ogilvy (1988) stated that “If it doesn’t sell, it isn’t creative.” The aforementioned line by Davis Ogilvy, also referred to as the father of advertising, is the central theme of this essay and here we will analyze qualitative merit of his statement.
10 pages (2500 words) Essay
Brand Portfolio Project (advertising)
However, the company has undergone through operational transformational changes since its inception. Although it currently operates as a designer and developer of sports apparel, the company’s first operations focused in distributing products of the Japanese shoemaker Onitsuka Tiger (Frisch 4).
7 pages (1750 words) Case Study
Alfuttaim motors Toyota
The following discussion is going to give a comparative market analysis of Alfuttaim Motors Toyota. It is widely recognized that the Alfuttaim motors is the leading distributor of
6 pages (1500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT