A research on how importance of good HRM for asia's leading cost airline in Malaysia

A research on how importance of good HRM for asia
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Marketing
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The importance of good HRM for Asia’s leading low cost airline BY YOU YOUR SCHOOL INFO HERE DATE HERE TABLE OF CONTENTS 1.1 Introduction. 1.2 Research title, questions and objectives…

Introduction

....................... 2.1 Introduction.................................................................................................... 2.2 Cultural diversity............................................................................................. 2.3 Performance management and evaluation..................................................... 2.4 Participative leadership................................................................................... 2.5 Line management training............................................................................... 2.6 Conclusion....................................................................................................... The importance of good HRM for Asia’s leading low cost airline 1.1 Introduction Air Asia, headquartered in Kuala Lumpur, Malaysia, is considered a pioneer of low cost airline travel and is considered the world’s best low cost airway provider. The company operates in an oligopolistic market structure, one where there is only a small handful of air travel carriers. In this type of market, competitive rivalry dictates the majority of strategic business decision-making in which the organisation must be adaptable and flexible to changing market conditions and competitive behaviours. In 2011, Air Asia sustained revenues of US $1.62 billion (Air Asia 2012). ...
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