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A research on how importance of good HRM for asia's leading cost airline in Malaysia - Essay Example

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The importance of good HRM for Asia’s leading low cost airline BY YOU YOUR SCHOOL INFO HERE DATE HERE TABLE OF CONTENTS 1.1 Introduction. 1.2 Research title, questions and objectives…

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A research on how importance of good HRM for asia's leading cost airline in Malaysia

....................... 2.1 Introduction.................................................................................................... 2.2 Cultural diversity............................................................................................. 2.3 Performance management and evaluation..................................................... 2.4 Participative leadership................................................................................... 2.5 Line management training............................................................................... 2.6 Conclusion....................................................................................................... The importance of good HRM for Asia’s leading low cost airline 1.1 Introduction Air Asia, headquartered in Kuala Lumpur, Malaysia, is considered a pioneer of low cost airline travel and is considered the world’s best low cost airway provider. The company operates in an oligopolistic market structure, one where there is only a small handful of air travel carriers. In this type of market, competitive rivalry dictates the majority of strategic business decision-making in which the organisation must be adaptable and flexible to changing market conditions and competitive behaviours. In 2011, Air Asia sustained revenues of US $1.62 billion (Air Asia 2012). ...
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