StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

IPhone 5s marketing - Essay Example

Free
iPhone 5S has a variety of features that will make you admire the technology. It has a minimal hardware user interface that has precisely five buttons with only one button, home button located outside the screen, directly below it. This home button is flattened and uses a metallic ring that surrounds a sapphire cover; this makes the button very idea for pressing. Just like its predecessor iPhone 5, it has a 4-inch LCD touch screen that covers the better part of the Smartphone’s display. However, the phone has been modified to be lighter and slim, actually, it is only 112 grams and 0.3 inches thin. One of the key features that relates to advanced security is the fingerprint recognition system that is found within the home button. This is a very creative feature given that it is impossible for a stranger to manipulate the gadget without the consent of the owner. In addition, recognition system makes it possible for the authentication of purchases for iTunes and in the App store. The iPhone uses an iOS7 operating system and has the A7 main processor. The processor is 64-bit, one of its kind of technology in the mobile industry, it is accompanied by a M7 co-processor that is able to process motion data without engaging the main processor. This makes data processing efficient and faster. Given the rapid change in technology today, the demand for quality products with distinct features is high. iPhone 5S presents a technology that will catch the attention of the wealthy and the middle class.

Check these samples - they also fit your topic

Marketing led management(Apple's iphone)
In the year 2007, Apple launched its product iPhone with O2 in the UK market. Apple iPhone was offered in different tariffs with variety of handsets in the UK market (Guardian News and Media Limited, 2011).
11 pages (2750 words) Essay
Marketing report (Analysis & SWOT ipod touch or iphone 4)
However, over the period of time, Apple has evolved and successfully transformed itself into an electronic manufacturing firm offering laptops, MP3 Players, Smartphones, tablets, TV devices, monitors and other electronics items. Apple has now become a brand name to reckon with and has successfully developed and launched products like IPOD, Iphone and IPad which are generating billions of revenue for the firm every year.
7 pages (1750 words) Essay
Strategic Marketing Plan for(iPhone 4 in London)
This would need state-of-the art production facilities and recruiting quality engineers to show their quality with the manufacturing of the smart phone. The company already has its production facilities and required technology in order to launch the venture of iPhone 4.
15 pages (3750 words) Essay
Marketing Ying Yang iPhone
The strengths and opportunities in a SWOT analysis of a product will work on the affirmative in marketing the product. However, the weaknesses and threats are a big challenge in marketing. The design of the Ying Yang iPhone fits business purposes as well as personalized uses.
4 pages (1000 words) Essay
Marketing Management Apple iphone V RIM Blackberry
The challenge of marketing is to generate that revenue by satisfying consumers wants at a profit and in a socially responsible manner. For a business enterprise to realize the full benefits of marketing concept that philosophy must be translated into action.
15 pages (3750 words) Essay
Marketing the iPhone
If we take a look at the world around us, we can easily figure out the distinctive emphasis on marketing communication, public relations or advertising techniques in reaching out to the customer. Traditionally 4Ps were considered as cornerstone of any marketing activity.
9 pages (2250 words) Essay
Strategic Marketing Plan for(iPhone 4 in London)
The company already has its production facilities and required technology in order to launch the venture of iPhone 4. Based on its
15 pages (3750 words) Essay
Iphone
With its great ergonomic design, auto spell checker, great sound quality and media support, it is one of the greatest products released by Apple. There are however, advantages as well as disadvantages of this gadget which has taken the world by storm. One
1 pages (250 words) Essay
Integrated Marketing Communications Report ( Iphone 5s )
Apple Inc. has been using integrated marketing communication to maximize communication impact with its customer, iPhone 5s ranks among the best selling phone. iPhone’s
28 pages (7000 words) Research Paper
5S
The lean philology is a Japanese product and it is an easy to implement strategy. Any firm that wants to implement this lean philosophy does not need huge investments in order for it to be able
6 pages (1500 words) Essay
The high number of middle class citizens in the developed countries and the rich across the word will consider use of the product because of the efficiency it presents, the security features and the ability to be used without much itch. The world of today is characterized by the need for simplicity, portability, durability and reliability. The technology presents these characteristics to the consumer. The market for the product is not localized, judging from the reception of the predecessors, the product has very high chances of capturing the entire world market. iPhone 5S is expected to gain popularity among the business class, the elite, dignitaries and other individuals that are able to afford the product. The market reception of the product since its launch has been very encouraging. Organizations such as All Things Digital have applauded the product on grounds that the Touch ID claiming that it presents futuristic advancement in the biometric authentication. The market has also been ripe for a product that has less than four months in the shops. It was reported to be the major selling phone in the United States in September 2013, actually, the first week after release saw over one million pieces sold. This demonstrates the potential of the product in developing through the life cycles rapidly. As it is today, the product has surpassed the introduction stage and has showed rapid growth. The growth cycle is being facilitated by marketing the product all across the word. It is expected to remain in the market for a while before another product is developed with a better technology. However, due to the similarity it portrays in comparison to its predecessors it the growth cycle is expected to be very rapid. The consumption is usually high when individuals are able to afford an advanced product. The purchase decision of the product is facilitated by the positive response that has been given from
Cite this document
  • APA
  • MLA
  • CHICAGO
(“IPhone 5s marketing essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.net/marketing/115310-iphone
(IPhone 5s Marketing Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.net/marketing/115310-iphone.
“IPhone 5s Marketing Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/marketing/115310-iphone.
  • Cited: 0 times

Summary

Name Instructor Date Marketing iPhone 5s Apple Inc has unveiled a number of products that have stormed the market. One of these is the iPhone 5S that was officially launched 20th September 2013. This bundle of technology is advancement from a previous product that was developed by the same company, iPhone 5…
Author : xlockman
Download 0
IPhone 5s marketing essay
Read Text Preview
Comments (0)
Click to create a comment
Let us find you another Essay on topic IPhone 5s marketing essay for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us