Marketing Research- Report on service encounters

Marketing Research- Report on service encounters Assignment example
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Marketing Research- Report on Service Encounters Table of Contents Table of Contents 2 PART I 3 PART II 3 Reference List 8 Appendix 10 PART I This study seeks to shed light on the concepts of services marketing and understand the nature of the services being offered by the companies.


Based on the textbook learning about service marketing, the experiences will be categorised and aging theories will be related to the encounters. The study will be divided in two parts, in this part experience of the service encounters will be highlighted and in the second part, the theories and classifications will be done. Along with that a suitable conclusion and recommendations will also be provided. Service Encounters This section of the report covers the description of the various service deliveries I have encountered in the last week. Although I have come across various service encounters in the recent past, only six of them will be described. The service encounters ranging from banking to tourism services. I have decided to only highlight those service encounters that actually offered something to learn from that experience. Also it should be noted that each of the service encounter that I proposes to shed light on are from different sectors. The entire segment of my service encounters can be found in the appendix section of this study (Refer to Appendix section). PART II Introduction Service marketing is considerably a new concept of marketing and is often dubbed as the subfield of marketing. ...
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