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MICHAEL HILL Name Course Instructor’s Name Date Table of Contents Brief Introduction of the Organization 2 Industry Analysis 3 Strengths (In Michael Hill) 3 Weaknesses (In Michael Hill) 3 Opportunities (for Michael Hill) 4 Threats (On Michael Hill) 4 Past, current and future trends of the industry 4 Michael Hill’s Present e-Business Objectives, Strategies and e-Business Model 6 E-Marketing Environment 7 Global Markets – the opportunities of selling to overseas market 7 Ethical and legal issues 8 E-Marketing Strategy 9 Marketing Knowledge - how the existing website be part of marketing information system…
14 E-Marketing Mix Tactics 14 Price – the strategy 15 Internet for Distribution – the length, the functions, members, B2B, B2C and C2C and management 16 Communication – the applications of Integrated Marketing Communication (IMC) in the E-environment including Texting, Blackberries, IPhones, wireless network etc. 17 Customer Relationship Management – the contribution of the website in CRM (Personalisation) 17 Organisational structures for implementing the plan 18 Budget (learning outcome 3) 18 Forecast revenue 18 Evaluate costs to reach goals 19 Evaluation Plan (learning outcome 3) 20 Identify appropriate performance indicators 20 References 21 Brief Introduction of the Organization Our organisation is called Michael Hill; this company generally provides jewellery. Michael Hill is an international company; it started in New Zealand since 1979. This business has been started by Sir Michael Hill and his family in Whangarei. ...
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