International Marketing - Essay Example

Only on StudentShare

Extract of sample
International Marketing

Conclusion and findings 10 11. References 11 1. Introduction The marketing concept stipulates that the marketing managers ought to meet, anticipate as well as to satisfy the needs of the customers (Strydom, 2004). Of notable concern is the fact that organizations during the contemporary period operate in global environments and their activities are affected by a wide range of factors. It can be noted that there are major environmental influences that affect global and international markets. As such, this paper seeks to evaluate the factors that impact on Kentucky Fried Chicken (KFC). This organization belongs to the international fast food category. The paper starts by outlining the historical background of the company and the main part will discuss various factors that affect the organization in the environment in which it operates. The paper will also outline some of the strategies that can be implemented in order to improve the effectiveness of the organization. 2. Brief history about KFC Kentucky Fried Chicken (KFC) was founded in 1938 by Colonel Harland Sanders in Kentucky. Sanders’ legacy lives on with KFC operating more than “13,000 restaurants in more than 80 countries and territories around the world serving up the Colonel’s Original Recipe,” (KFC, 2013). KFC mainly specialises in fried chicken which is quite different from the products that are offered by other competitors in the same industry. ...Show more

Summary

Table of contents 1. Introduction 2 2. Brief history of KFC 2 3. Company’s rationale behind internationalisation 3 4. Mode of entry in different countries 3 5. Marketing mix strategies used KFC 4 5.1Price 4 5.2 Product 4 5.3 Promotion 5 5.4 Place 5 6. Brand positioning and advertising 6 7…
Author : lafayette36
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"International Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Understanding of culture and cultural differences as fundamental for international marketing
According to the research international business operations have continually faced a number of challenges with regards to differences that exist between the host country and the international environment. Among the cross border challenges, cultural barriers have been evidently depicted as among the main factors that should be emphasized upon by multinational corporations.
12 pages (3000 words) Essay
International Marketing
The marketing strategies employed in the international markets vary depending on the unique needs of the specific countries such as culture, geography, language and religion. However, they also show some similarities particularly where similar marketing strategies, such as using local media for advertising, are employed over a region or in several countries.
5 pages (1250 words) Essay
International marketing
Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear. The company has got it name in the London Stock Exchange by the name of MUL.
12 pages (3000 words) Essay
International Marketing
It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.
12 pages (3000 words) Essay
International marketing
signment paper is based on international marketing. The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasise how the adoption and integration of IT has revolutionised the international marketing environment for marketing managers and businesses.
14 pages (3500 words) Essay
What are the Marketing-Related Problems of Apple
What Apple does is that first it comes up with the innovative product and then finds its target market, whereas it should be the other way round. In order to sell its product to the target market Apple uses its advertising strategy. It invests a significant part of its revenue on its marketing practices.
4 pages (1000 words) Essay
International marketing
At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even.
4 pages (1000 words) Essay
International marketing
Here we take into consideration two articles:PayPal Helps Fuel Revival at EBay which was published on the Wall Street Journal on 17th October, 2012 and Global Marketing: Local heroeswhich was published on The Economist on 14th January, 2012. The first article is related to the boost of electronic commerce as an integral part of international business.
4 pages (1000 words) Essay
Classic Airlines and Marketing
In today’s competitive market it is the duty of the marketing department of companies to ensure that they maximize growth and profits, and this is achieved by strategic marketing. The commercial airline industry changes rapidly and classic
2 pages (500 words) Essay
Metabical
The customers have to identify the BMI before employing the use of the prescription (Quelch 3). Market segmentation is dividing the market into different sections and finding out the
1 pages (250 words) Admission/Application Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT