Contemporary Issue In Marketing

Contemporary Issue In Marketing Essay example
Undergraduate
Essay
Marketing
Pages 6 (1506 words)
Download 0
Contemporary Issue in Marketing Contents Contents 2 Introduction 3 Integrated Marketing Communication 3 Electronic Relationship 4 Trust and Commitment 4 Conclusion 5 Recommendations 5 Reference List 8 Introduction Organisations in today’s world are facing a tough challenge of coping with the ever-changing needs of their customers…

Introduction

Hence, marketers have begun implementing integrated marketing communication tactics along with technology and persuasive communication strategies, in order to build loyalty and long-term relationships with consumers. The present essay will shed light on the contemporary issues faced by marketers in current business environment and the use of integrated marketing communication, technology and persuasive communication in order to create a niche in this ever-increasing competitive environment. Integrated Marketing Communication Even after its inception over a decade ago, IMC and its definition is still subjective and varies in different situations. Few of the terms, defining IMC in parts, may include orchestration, New Advertising, whole egg, relationship marketing, seamless communication, total branding, 360 branding, integrated communication and integrated marketing (Kliatchko, 2005). Regardless of definitions suggested by scholars and researchers, it is undoubted that this new approach to marketing and business has become an unalterable strategic operation and no big organization can afford to skip IMC (Kitchen and Li, 2005). The emergence of IMC can be attributed to the inevitable change in customer perception and demands as well as demand for a more systemized and coordinated concept of marketing communication. ...
Download paper
Not exactly what you need?

Related papers

The Contemporary Issues in Marketing
There are thousands of books for marketing in the recent time, but do all of these books say the same thing in a different manner? Or these books are not at all applicable in the real life? Well, this paper reveals the major contemporary issues of these marketing books in a descriptive manner. The great virtue of marketing management is, that it is bound to change and evolve over time, developing…
Contemporary issues in marketing
Marketing means to promote a product or to make the people aware of the products of the company. Manufacturing companies launch effective marketing campaigns to create awareness among the public about the newly manufactured products and services. A marketing campaign not only includes defining marketing goals and objectives of a company but also includes development of effective strategies to…
Contemporary issues in marketing
Several global companies have been designing marketing strategies since the wake of the 21st century technological development and the financial crisis in recent times, and some of them have actually survived the hard economic times. One of the companies that have had an outstanding market strategy in the 21st century is Toyota Motor Corporation. Toyota is one of the leading automakers in the…
Contemporary issues in marketing
Apple Inc, previously known as Apple Computer, Inc., is a multinational corporation based in United States of America. It designs, manufactures as well as markets wide range of electronics and computer products or hardware as well as various computer software. It was established in 1976 in Cupertino, California, by Steve Jobs, Steve Wozniak, and Ronald Wayne, although Wayne got dissociated from…
Contemporary Issues In Marketing
In the 21st century, the traditional approaches related to marketing have started to depict their limitations owing to the fact that companies have quite less amount of direct contact with their existing as well as prospective customers. The aspect of information which is quite readily obtainable through the advent of internet has made consumers to become more passive as well as homogenous.…
Contemporary Issues In Marketing
Though the customers perceive the whole thing as a single offering but actually customers reacts differently to each element of the marketing mix. If each part of the marketing mix acts differently and contradicts each other, then it creates an ambiguous effect that makes the customers behave in a confused manner and they tend to purchase product from other companies who have defined brands…
Contemporary Issue In Marketing
This report mainly focuses on relationship marketing, its importance in the modern business scenario and connection of relationship with technological innovation and discussion regarding the Integrated Marketing Communication (IMC). Lastly, a conclusion and recommendation is made regarding the close connectivity between these three aspects. Relational marketing In the last few decades, the…